Case Study on Steve Sanger

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A presentation by Aftab Malick @ CASE

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Case Study on Steve Sanger

  1. 1. CASE STUDY
  2. 2. THE LUCKY CHARM OF STEVE SANGER
  3. 3. WE ARE ! FAROOQ ZAHID AFTAB
  4. 4. INTRODUCTION &
  5. 5. TOP PRODUCTS
  6. 6. PROBLEM STATEMENT <ul><li>TO APPRISE THE CLASS ABOUT :- </li></ul><ul><li>Successful Strategies of Steve Sanger as a </li></ul><ul><li>Good Manger </li></ul><ul><li>& </li></ul><ul><li>His Winning Approach Towards Management Functions </li></ul>
  7. 7. WHO IS STEVE SANGER ? <ul><li>BORN: APRIL 10, 1946, IN CINCINNATI </li></ul><ul><li>EDUCATION: DEPAUW UNIVERSITY( BA) </li></ul><ul><li>UNIVERSITY OF MICHIGAN(MBA) </li></ul><ul><li>PRESIDENT OF STUDENT UNION DEPAW UNIVERSITY </li></ul><ul><li>JOINED P & G </li></ul><ul><li>WELL KNOWN FOR HIS COMPETITIVE SPIRIT </li></ul><ul><li>& MARKET ACUMEN </li></ul><ul><li>JOINED GENERAL MILLS (BRAND MANAGER) </li></ul><ul><li>CHAIRMAN & CEO GENERAL MILLS </li></ul><ul><li>TODAY LEADING WELL FARGO & CO </li></ul>“ IF YOU ARE NOT FAILING YOU ARE NOT DOING ENOUGH” (STEVE SANGER)
  8. 8. OUR LEARNING SO FAR !
  9. 9. MANAGEMENT FUNCTIONS Management Functions Planning Organizing Leading Controlling
  10. 10. MANAGEMENT PROCESS ORGANIZATIONAL GOALS Planning Leading Controlling Organizing HUMAN RESOURCES INFORMATION RESOURCES PHYSICAL RESOURCES FINANCIAL RESOURCES
  11. 11. STEVE SANGER @S AN ABLE MANAGER
  12. 12. QUALITIES <ul><li>ACTIVE & LIVELY STUDENT </li></ul><ul><li>STRONG & EFFECTIVE DECISION MAKING SKILLS </li></ul><ul><li>VISIONARY & GRAND MARKET PLANNER </li></ul><ul><li>INNOVATIVE IN MARKETING IDEAS </li></ul><ul><li>BOLD MARKETER </li></ul><ul><li>BUSSINESS TREND SETTER </li></ul><ul><li>HIGHLY ENERGETIC & HAVING GREAT MARKET </li></ul><ul><li>ACUMEN </li></ul>
  13. 13. QUALITIES <ul><li>EXTREMELY CREATIVE & LOOKING FOR FINESSING </li></ul><ul><li>HAVING INTERSETING IDEAS ABOUT NEW PRODUCTS </li></ul><ul><li>REFINED MANAGEMENT SKILLS </li></ul><ul><li>(Suit, Dining, Music, Half Day) </li></ul><ul><li>CAPABLE, MATURE & CONFIDENT </li></ul><ul><li>CAPACITY BUILDER (Pit Shop) </li></ul><ul><li>ENCOURAGING TEAM LEADER (chance) </li></ul><ul><li>SELF EXAMPLE SETTER </li></ul>
  14. 14. STEVE SANGER’S APPROCH TOWARDS MANAGEMENT FUNCTIONS
  15. 15. PLANNING <ul><li>IT SAYS AS:- </li></ul><ul><li>HE TOOK CAREER’S MAJOR DECISION OF MERGER WITH PILLSBURY </li></ul><ul><li>BROUGHT DRASTIC SHIFT IN DEPENDENCY OF GENERAL MILLS INC FROM CEREALS TO OTHER FOOD ITEMS </li></ul><ul><li>KIDS AS MARKET TARGET BY INNOVATING TUBE YOUGURT </li></ul><ul><li>ONCE HE TOOK OVER GENERAL MILLS , THE SALES JUMPED TO 6% ANNUALLY COMPRISING OF RETAIL FOOD ITEMS </li></ul><ul><li>DIVERSITY, HYPERCONVENIENCE AND INNOVATION </li></ul>
  16. 16. ORGANISING <ul><li>BROUGHT NEW CONCEPT OF “ INVENTIVE COST CUTTING AND RISK DECISION TO RAISE PRICES AND BOOST ADVERTISING DURING CRISIS PERIOD IN THE MARKET” </li></ul><ul><li>TESTED FAMOUS MAXIM “IF CONSUMERS LIKE SOMETHING ,GIVE THEM MORE OF IT” </li></ul><ul><li>PURPULE HORSESHOE & BLUE DIAMOND - OTHER VARIANTS WERE LAUNCHED AFTER 15% BOOST IN SALES OF LUCKY CHARMS </li></ul><ul><li>IN 1988 HEADED TOWARDS CHEERIOS BY MAKING IT BEST SELLING BRAND </li></ul>
  17. 17. <ul><li>PROVED TO BE A WELL ROUNDED CEO </li></ul><ul><li>CRITICS SAID ABOUT HIM THAT HE SHOWS LESS INTEREST IN NUMBERS AND MORE IN INNOVATION </li></ul><ul><li>HIS RISE WAS ATTRIBUTED TO HIS CREATIVITY & KNACK FOR FINESSING </li></ul>ORGANISING
  18. 18. LEADING <ul><li>REGISTERD HIS NAME AS A BOLD MARKETER </li></ul><ul><li>SURPRISED MAJORITY WHEN YOPLAIT YOGURT OUTCASTED ITS COMPETETORS WITHIN NO TIME OF MERGER </li></ul><ul><li>LEAD GENERAL MILLS AT TOP WITH 32.2% MARKET VOLUME IN US WELL AHEAD OF KELLOG CO (COMPETITIORS) </li></ul><ul><li>PROVED AN EASYGOING PERSON WITH SUCCESS IN MARKET ONCE WHOLE MARKET WAS MOVING AT SLOW </li></ul>
  19. 19. CONTROLLING <ul><li>KNEW THE ART OF PUTTING TRIVIAL DETAILS INTO GRANDMARKETING PLANS </li></ul><ul><li>KNEW HOW TO BE MORE EFFECTIVE ONCE BEING EFFICIENT </li></ul><ul><li>CONTROLLED & MANAGED GENERAL MILLS IN EFFECTIVE MANNER THAT IT GENERATED RECORD REVNUES IN SHORT PERIOD </li></ul><ul><li>ACCOMPLISHED ALL HIS INTERESTING IDEAS OF LAUNCHING NEW PRODUCTS </li></ul>
  20. 20. THAT’S @ll !

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