Introduction to Blogging


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In this presentation the following topics are covered: How to use different formats in WordPress, Configuring WordPress, Selecting a template, Creating privacy, discussion and permalink settings and also deciding on a content strategy along with how to choose concise keywords for a blog.

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  • Introduction to Blogging

    1. 1. Introduction to Blogging Jamshid Hashimi Trainer, Cresco Solution @jamshidhashimi ajamshidhashimi
    2. 2. Agenda • Different formats you can use • Configuring WordPress • Selecting a template • Creating privacy, discussion and permalink settings • Deciding on a content strategy • How to choose your keywords
    3. 3. Different formats you can use • Post Formats • Some themes, including most new themes, support Post Formats. • Posts >> Add New
    4. 4. Configuring WordPress • Get Personality - PICK A THEME • A theme is a template for your site — it creates the layout, and when you customize it and start adding posts, you create the personality. • Understanding themes • There are over 200 themes to choose from on, from supersleek and minimal to fun and festive. • Appearance >> Themes in your dashboard
    5. 5. Configuring WordPress • ONE, TWO, THREE, OR FOUR COLUMNS • Manifest is a one-column theme: all posts, all the time. • Delicacy has two columns; posts on the left, extras on the right. • Ideation and Intent is a three-column theme, giving you room to show off a Flickr stream or your Goodreads list along with basic widgets like a blogroll or your archives. • Fjords has four – count ‘em, four! – columns, so you can load up on widgets.
    6. 6. Configuring WordPress • One-column Theme
    7. 7. Configuring WordPress • Two-column Theme
    8. 8. Configuring WordPress • Three-column Theme
    9. 9. Configuring WordPress • Four-column Theme
    10. 10. Configuring WordPress • Right Or Left Sidebar • There’s no right or wrong here — left isn’t better than right, or vice versa. • Custom And Flexible Headers • Your header is the image running across the top of you blog. • Flexible Header • Fixed-size Header • Custom Background • Some themes allow you to change their background color or upload your own image to use as a background
    11. 11. Configuring WordPress • Fixed, Flexible or Responsive Width • A fixed-width theme is what it sounds like — fixed. • Flexible blog resizes itself proportionally to the size of the screen; it might be tough to read because it’s smaller, but you won’t have to scroll back and forth. • A responsive theme fully adjusts to the size of the screen, even changing the layout a bit to make the best use of space, so your posts will be easy to read on phones and tablets as well as full-size computers.
    12. 12. Configuring WordPress • Theme Options
    13. 13. Configuring WordPress • Settings » Privacy Settings
    14. 14. Configuring WordPress • Invite People to Contribute to Your Blog • If you’d like to invite others to publish posts or help approve comments on your blog, you can invite them to be a Contributor, Editor, or Author on your blog.
    15. 15. Configuring WordPress • Viewing a Private Blog
    16. 16. Deciding on a content strategy • It is not: • • • • • Borrow content Awesome YouTube videos Getting your cousin “who writes pretty well” Adding pdf’s of content to the website Images through Photoshop
    17. 17. Deciding on a content strategy • It is: • • • • Flexible content Achievable goals Real tracking Calendar & Frequency
    18. 18. Deciding on a content strategy • Things to consider: • Types of content – Webinars, ebooks, blog posts, reviews, interviews, etc. • Content quality - Useful? funny? interesting? Would people share it with others? • Who are you writing to? • Length/Attention span — if all too exciting, break it up into more appropriate formats and lengths. • It is not an overnight success plan
    19. 19. Deciding on a content strategy
    20. 20. How to choose your keywords • Choosing the keywords properly is one of the most important things that will help you rank well in search engines. • How to Choose the Best Keywords • • • • • Specific Make a list Descriptive words Search synonyms or plural forms Analyze
    21. 21. How to choose your keywords • Where to place the keywords • Title tags • Header tags • Body text
    22. 22. Resources • • • • •
    23. 23. THANK YOU!