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Private and confidential© 2014 Delphix. All Rights
Reserved
Private and confidential© 2014 Delphix. All Rights
Reserved
On...
Why write a blog?
● Blogging is valuable -- for Delphix, for the team, and for you
● Blogging is hard, but not as hard as ...
A brief history of blog*.com/ahl
Early problems
● Rambling
● Breathless
● Grammatical errors
● At times incoherent
● (Very painful for me to read now)
What was good?
● Content I was fired up to write
● Customers were reading what I wrote
● People were interested (mostly ab...
More recently
Other benefits
● Your blog tells a story of what you’re about
● What do you find interesting? What are you working on?
● O...
1. Write what you want to write
● Write on topics that interest you
● Frequency does not matter
● Writing is a slog
2. Know who you’re writing for
● Know your audience
● Who do you want to read your blog post?
● What do they care about?
●...
3. Everyone needs an editor
● Writing is hard
● Good writing is harder
● Get someone you trust to review your post
● Tell ...
4. Keep it simple, stupid
● Complicated writing doesn’t impress anyone
● You are not John Updike (neither am I)
● Overly f...
5. Finish it
● Stop fussing and post it
● Don’t worry about SEO, links, Delphix language, other bullshit
● Pictures are mo...
6. And finally...
Tweet it!
On social media
● I agreed with you, it’s stupid
● But no one is clicking reload on the Delphix blog
● It’s a way to get y...
What to take away...
● Form a direct connection with people outside of Delphix
● Customers, prospects, users, recruits
● B...
Private and confidential© 2014 Delphix. All Rights
Reserved
© 2014 Delphix. All Rights
Reserved
THANK YOU
ANY QUESTIONS?
P...
On blogging
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On blogging

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Presentation I gave to Delphix Engineering on the value of blogging

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On blogging

  1. 1. Private and confidential© 2014 Delphix. All Rights Reserved Private and confidential© 2014 Delphix. All Rights Reserved On Blogging Adam Leventhal blog.delphix.com/ahl @ahl
  2. 2. Why write a blog? ● Blogging is valuable -- for Delphix, for the team, and for you ● Blogging is hard, but not as hard as you think ● How to maximize the value of writing ● Everyone can benefit from having a blog
  3. 3. A brief history of blog*.com/ahl
  4. 4. Early problems ● Rambling ● Breathless ● Grammatical errors ● At times incoherent ● (Very painful for me to read now)
  5. 5. What was good? ● Content I was fired up to write ● Customers were reading what I wrote ● People were interested (mostly about DTrace in the early days) ● I slowly got better as a writer ● Helped organize my thoughts for discussions and presentations
  6. 6. More recently
  7. 7. Other benefits ● Your blog tells a story of what you’re about ● What do you find interesting? What are you working on? ● Our blogs provide a picture of what engineering is about ● Helps with hiring ● Helps with your personal brand
  8. 8. 1. Write what you want to write ● Write on topics that interest you ● Frequency does not matter ● Writing is a slog
  9. 9. 2. Know who you’re writing for ● Know your audience ● Who do you want to read your blog post? ● What do they care about? ● Why will they read your post?
  10. 10. 3. Everyone needs an editor ● Writing is hard ● Good writing is harder ● Get someone you trust to review your post ● Tell them what kind of review you’d like
  11. 11. 4. Keep it simple, stupid ● Complicated writing doesn’t impress anyone ● You are not John Updike (neither am I) ● Overly fancificated language will just lose the reader ● Run your text through a grade level checker (g: writing grade level) ● https://readability-score.com ● http://writingtester.com ● Write so a 3rd grader could understand it
  12. 12. 5. Finish it ● Stop fussing and post it ● Don’t worry about SEO, links, Delphix language, other bullshit ● Pictures are more attractive than blocks of text (so toss one in if you like)
  13. 13. 6. And finally... Tweet it!
  14. 14. On social media ● I agreed with you, it’s stupid ● But no one is clicking reload on the Delphix blog ● It’s a way to get your content shared ● Engage with people reading your blog post
  15. 15. What to take away... ● Form a direct connection with people outside of Delphix ● Customers, prospects, users, recruits ● Be a voice for Delphix ● Build a personal voice ● Promotes organization, clarity ● Writing makes you a better writing ● Right now: ● Go create a blog ● Go create a Twitter account
  16. 16. Private and confidential© 2014 Delphix. All Rights Reserved © 2014 Delphix. All Rights Reserved THANK YOU ANY QUESTIONS? Private and confidential

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