Sales Channels for Training<br />Ahmed Ghoniem<br />
Goals<br />
Business goals<br />Total annual revenue to exceed in 2012.<br />Total class enrollments to exceed in 2012<br />
Tactical goals<br />Achieve corporate testimonials in 2012.<br />Achieve over10 PR events in 2012.<br />
Strategic Goals<br />Maintain greater than 90% customer satisfaction with students completing classes.<br />Keep dropouts ...
Ideal Customers<br />1- Undergrads.<br />2- Fresh Graduates.<br />3- Languages Learners.<br />4- Career Improvers.<br />
Sales & Marketing Channels<br />Universities.<br />Technical institutes.<br />Cooperates.<br />
Sales & Marketing Materials<br /><ul><li> One programs brochure.
 Social Networking Ads.
 Promotional flyers
 Website.
Small gifts for participants.
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Marketing Channels for Training

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Marketing Channels for Training

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Marketing Channels for Training

  1. 1. Sales Channels for Training<br />Ahmed Ghoniem<br />
  2. 2. Goals<br />
  3. 3. Business goals<br />Total annual revenue to exceed in 2012.<br />Total class enrollments to exceed in 2012<br />
  4. 4. Tactical goals<br />Achieve corporate testimonials in 2012.<br />Achieve over10 PR events in 2012.<br />
  5. 5. Strategic Goals<br />Maintain greater than 90% customer satisfaction with students completing classes.<br />Keep dropouts under 10%<br />
  6. 6. Ideal Customers<br />1- Undergrads.<br />2- Fresh Graduates.<br />3- Languages Learners.<br />4- Career Improvers.<br />
  7. 7. Sales & Marketing Channels<br />Universities.<br />Technical institutes.<br />Cooperates.<br />
  8. 8. Sales & Marketing Materials<br /><ul><li> One programs brochure.
  9. 9. Social Networking Ads.
  10. 10. Promotional flyers
  11. 11. Website.
  12. 12. Small gifts for participants.
  13. 13. Universities Events.</li></li></ul><li>Lead Generation<br />Customer referrals.<br />Business referrals.<br />Social Networking.<br />Strategically placed promotional Ads in area businesses serving prospects (i.e. Universities areas, etc).<br />
  14. 14. WOW Process<br />Giving the loyal customers a discount in case of referring and getting others.<br />Every 4 courses, the loyal customers can take more than 60 % discount.<br />Always making short courses.<br />
  15. 15. Sales Forecast<br />Sales are projected to increase by 25% per year<br />based on the systematic marketing activities.<br />
  16. 16. Thank you <br />Ahmed Ghoniem<br />

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