“ I Didn’t Say  THAT !” Expert Secrets to  Get Media Ready! Copyright 2009 Communication Strategy Group
<ul><li>Who the heck is this guy? </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Let’s take a headcount… </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>You’re a Rock Star! </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Bring it On! </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>What!?! </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>No worries! </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Why am I here again? </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>You CAN take it with you! </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>How do I get media attention? </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Editorial is not Advertising. </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Brandtelling (Brand + Storytelling) </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Brandtelling uses brand stories. </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
<ul><li>Industry news, local angle, something only your know. </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Studies & Surveys. </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Thought Leadership. </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Ready? </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Get Media Ready! </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Get reporter info </li></ul><ul><li>Compose your thoughts </li></ul><ul><li>Call reporter back </li></ul>Copyright...
<ul><li>Secret #1: An interview is not a conversation. </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Secret #2: You must know your core message. </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Secret #3: You will be paraphrased. </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Secret #4: YOU are driving the story. </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Secret #5:  No two reporters are alike. </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Secret #6: Each reporter wants something different. </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Secret #7: Reporters are busy & lazy. </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Secret #8: Reporters want news with a twist. </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Secret #9: Reporters want news with all the fixin’s. </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Secret #10: YOU are the expert, so keep it simple. </li></ul>Copyright 2009 Communication Strategy Group
<ul><ul><li>Secret #11: Reporters’ deadlines really matter. </li></ul></ul>Copyright 2009 Communication Strategy Group
<ul><li>Secret #12: Most people forget to use their notes. </li></ul>Copyright 2009 Communication Strategy Group
<ul><ul><li>Secret #13: Reporters like it when you’re concrete. </li></ul></ul>Copyright 2009 Communication Strategy Group
<ul><li>Secret #14: Picture words are more persuasive. </li></ul>Copyright 2009 Communication Strategy Group
<ul><ul><li>Secret #15: Sometimes you need to talk in code. </li></ul></ul>Copyright 2009 Communication Strategy Group
<ul><li>Secret #16: “Off the record” isn’t. </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Secret #17: Freelancers may be your best friends. </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Secret #18: Picture = 1,000 words. Caption = Priceless. </li></ul>Copyright 2009 Communication Strategy Group
<ul><ul><li>Secret #19: Your frame of reference is different. </li></ul></ul>Copyright 2009 Communication Strategy Group
<ul><ul><li>Secret #20: It’s OK to stop talking. </li></ul></ul>Copyright 2009 Communication Strategy Group
<ul><li>Questions? </li></ul>Copyright 2009 Communication Strategy Group
<ul><li>Free (and almost free)  </li></ul><ul><li>PR Resources </li></ul><ul><li>http://services.GoCSG.com   </li></ul><ul...
<ul><li>a strategic brand marketing agency </li></ul><ul><li>www.GoCSG.com </li></ul><ul><li>www.Brandtelling.com </li></u...
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Get Media Ready: Expert tips to get you ready for your next media interview

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Your ability to deliver a clear, concise message is extremely important. That’s why message preparation and media coaching is a strategic and necessary part of an overall communications program. If you are well-prepared, reporters will not only use your quotes in their story… they may use you in another story.

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  • Get Media Ready: Expert tips to get you ready for your next media interview

    1. 1. “ I Didn’t Say THAT !” Expert Secrets to Get Media Ready! Copyright 2009 Communication Strategy Group
    2. 2. <ul><li>Who the heck is this guy? </li></ul>Copyright 2009 Communication Strategy Group
    3. 3. <ul><li>Let’s take a headcount… </li></ul>Copyright 2009 Communication Strategy Group
    4. 4. <ul><li>You’re a Rock Star! </li></ul>Copyright 2009 Communication Strategy Group
    5. 5. <ul><li>Bring it On! </li></ul>Copyright 2009 Communication Strategy Group
    6. 6. <ul><li>What!?! </li></ul>Copyright 2009 Communication Strategy Group
    7. 7. <ul><li>No worries! </li></ul>Copyright 2009 Communication Strategy Group
    8. 8. <ul><li>Why am I here again? </li></ul>Copyright 2009 Communication Strategy Group
    9. 9. <ul><li>You CAN take it with you! </li></ul>Copyright 2009 Communication Strategy Group
    10. 10. <ul><li>How do I get media attention? </li></ul>Copyright 2009 Communication Strategy Group
    11. 11. <ul><li>Editorial is not Advertising. </li></ul>Copyright 2009 Communication Strategy Group
    12. 12. <ul><li>Brandtelling (Brand + Storytelling) </li></ul>Copyright 2009 Communication Strategy Group
    13. 13. <ul><li>Brandtelling uses brand stories. </li></ul>Copyright Communication Strategy Group & Brandtelling® 2008
    14. 14. <ul><li>Industry news, local angle, something only your know. </li></ul>Copyright 2009 Communication Strategy Group
    15. 15. <ul><li>Studies & Surveys. </li></ul>Copyright 2009 Communication Strategy Group
    16. 16. <ul><li>Thought Leadership. </li></ul>Copyright 2009 Communication Strategy Group
    17. 17. <ul><li>Ready? </li></ul>Copyright 2009 Communication Strategy Group
    18. 18. <ul><li>Get Media Ready! </li></ul>Copyright 2009 Communication Strategy Group
    19. 19. <ul><li>Get reporter info </li></ul><ul><li>Compose your thoughts </li></ul><ul><li>Call reporter back </li></ul>Copyright 2009 Communication Strategy Group The 15 Minute Rule
    20. 20. <ul><li>Secret #1: An interview is not a conversation. </li></ul>Copyright 2009 Communication Strategy Group
    21. 21. <ul><li>Secret #2: You must know your core message. </li></ul>Copyright 2009 Communication Strategy Group
    22. 22. <ul><li>Secret #3: You will be paraphrased. </li></ul>Copyright 2009 Communication Strategy Group
    23. 23. <ul><li>Secret #4: YOU are driving the story. </li></ul>Copyright 2009 Communication Strategy Group
    24. 24. <ul><li>Secret #5: No two reporters are alike. </li></ul>Copyright 2009 Communication Strategy Group
    25. 25. <ul><li>Secret #6: Each reporter wants something different. </li></ul>Copyright 2009 Communication Strategy Group
    26. 26. <ul><li>Secret #7: Reporters are busy & lazy. </li></ul>Copyright 2009 Communication Strategy Group
    27. 27. <ul><li>Secret #8: Reporters want news with a twist. </li></ul>Copyright 2009 Communication Strategy Group
    28. 28. <ul><li>Secret #9: Reporters want news with all the fixin’s. </li></ul>Copyright 2009 Communication Strategy Group
    29. 29. <ul><li>Secret #10: YOU are the expert, so keep it simple. </li></ul>Copyright 2009 Communication Strategy Group
    30. 30. <ul><ul><li>Secret #11: Reporters’ deadlines really matter. </li></ul></ul>Copyright 2009 Communication Strategy Group
    31. 31. <ul><li>Secret #12: Most people forget to use their notes. </li></ul>Copyright 2009 Communication Strategy Group
    32. 32. <ul><ul><li>Secret #13: Reporters like it when you’re concrete. </li></ul></ul>Copyright 2009 Communication Strategy Group
    33. 33. <ul><li>Secret #14: Picture words are more persuasive. </li></ul>Copyright 2009 Communication Strategy Group
    34. 34. <ul><ul><li>Secret #15: Sometimes you need to talk in code. </li></ul></ul>Copyright 2009 Communication Strategy Group
    35. 35. <ul><li>Secret #16: “Off the record” isn’t. </li></ul>Copyright 2009 Communication Strategy Group
    36. 36. <ul><li>Secret #17: Freelancers may be your best friends. </li></ul>Copyright 2009 Communication Strategy Group
    37. 37. <ul><li>Secret #18: Picture = 1,000 words. Caption = Priceless. </li></ul>Copyright 2009 Communication Strategy Group
    38. 38. <ul><ul><li>Secret #19: Your frame of reference is different. </li></ul></ul>Copyright 2009 Communication Strategy Group
    39. 39. <ul><ul><li>Secret #20: It’s OK to stop talking. </li></ul></ul>Copyright 2009 Communication Strategy Group
    40. 40. <ul><li>Questions? </li></ul>Copyright 2009 Communication Strategy Group
    41. 41. <ul><li>Free (and almost free) </li></ul><ul><li>PR Resources </li></ul><ul><li>http://services.GoCSG.com </li></ul><ul><li>(scroll down to bottom for link to listing) </li></ul>Copyright 2009 Communication Strategy Group
    42. 42. <ul><li>a strategic brand marketing agency </li></ul><ul><li>www.GoCSG.com </li></ul><ul><li>www.Brandtelling.com </li></ul><ul><li>Services.GoCSG.com </li></ul><ul><li>866-997-2424 </li></ul><ul><li>[email_address] </li></ul>Copyright 2009 Communication Strategy Group

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