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Super bowl 2011_strategy

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Super bowl 2011_strategy

  1. 1. Not in my district… Not in my precinct… Not in my stadium… Super Bowl 2011: awareness, education and prevention campaign
  2. 2. Not in my district… Not in my precinct… Not in my stadium… <ul><li>“ The eyes of the world will see North Texas. With the tremendous attention put onto the region, we want to showcase North Texas.” </li></ul><ul><li>Billy Lively, Super Bowl Host </li></ul><ul><li>Committee President & CEO </li></ul>
  3. 3. Not in my district… Not in my precinct… Not in my stadium… Negative press NBC Channel 5 <ul><li>NBC Channel 5 DFW: Prostitutes look to score at All-star game: cops </li></ul><ul><li>The U.S. Report: Child sex traffickers capitalize on Super Bowl </li></ul><ul><li>RestoreNYC.org: Super Bowl is coming soon; so are the traffickers </li></ul><ul><li>Vancouver Sun: Too little, too late for the victims of human trafficking </li></ul><ul><li>Relevant Magazine: The Olympics’ dirty little secret </li></ul><ul><li>Change.org: Vancouver Gets an &quot;F&quot; In prepping for Olympic-sized </li></ul><ul><li>trafficking </li></ul>

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