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The Upscale Latino Segment ($50 - 100K) Overview


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How are you engaging with the growing, wealthier Hispanic communities?

Join us as we dive into the U.S. Hispanic Upscale consumer segment - representing nearly 40% of Hispanics aggregate income. Nielsen, in alliance with AHAA: The Voice of Hispanic Marketing, will reveal the findings of a comprehensive study that examines the profile of Latino Upscale households.

Discover the U.S. Hispanic Upscale Consumer Segment:

How the roles of Business Owners, Latinas, and graduation rates are fueling its growth and where
What the spending habits, attitudes, personal priorities and psychographics are of middle/higher income earning Hispanics vs. the overall Hispanic population
What the media consumption patterns across all languages, formats, etc. are
and more...

Be sure to secure your experience into the Hispanic market.

Presenter: Reny Diaz, Director of Client Engagement, Nielsen


Brenda Garduño-Garcia, Advertising Planner, Hispanic Marketing Lead, Lexus Marketing

Carmen Corvos-Roig, Director of Field Sales, Azamara Club Cruises

Moderator: Gabriela Alcántara-Diaz, President, G ADMarketing Communications

Published in: Business
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