While fútbol remains #1 in Hispanic hearts and minds, it’s not the only game in town. Sports content delivers Hispanic audiences that cross gender, language, age and acculturation. Our panel of savvy marketers explores sponsorship and brand-building opportunities beyond soccer, featuring the recent Hispanic initiatives from the NFL and NASCAR.
Kim Brink, Vice President of Marketing, NASCAR
Alvaro Saralegui, Hispanic Initiatives, NFL
Moderator: Sebastian Martinez-Christensen, Commentator & Journalist, ESPN