Sports Marketing Panel at the AHAA 2013 Annual Conference

294 views

Published on

While fútbol remains #1 in Hispanic hearts and minds, it’s not the only game in town. Sports content delivers Hispanic audiences that cross gender, language, age and acculturation. Our panel of savvy marketers explores sponsorship and brand-building opportunities beyond soccer, featuring the recent Hispanic initiatives from the NFL and NASCAR.

Panelists:
Kim Brink, Vice President of Marketing, NASCAR
Alvaro Saralegui, Hispanic Initiatives, NFL

Moderator: Sebastian Martinez-Christensen, Commentator & Journalist, ESPN

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
294
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

×