CMO Chat with Alfredo Rodriguez, Vice President, DishLATINO - DISH Network

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DishLATINO targets first-generation Spanish-dominants, bilingual homes, and fully acculturated Latinos. Find out how the Hispanic service from DISH Network – the second-largest advertiser in Hispanic media after P&G – works with multiple agencies across its whole business, communicating a multi-platform message of cost, convenience, content, and cultural connectivity that’s paying off with the category’s top results in subscriber acquisition and retention.

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