Best of effie Worldwide at the AHAA 2013 Annual Conference

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Have a look at some great ideas that really work! For the first time, AHAA partners with Effie Worldwide to recognize this year's most effective Hispanic marketing campaigns. The Effie Awards will showcase Effie Case Studies, as well as a conversation with judges of the 2013 Effie Awards North American program. This segment will focus on best practices for bringing ideas to life, key insights and industry trends.

Case Study Presentation of 2013 Effie Award winner:

“Mi Tide” for Tide/Procter & Gamble and Conill Advertising
“Sabemos que te va a encantar" from KRAFT Macaroni & Cheese and CP+B
The Effie Panel Discussion will feature past Effie judges and Effie-winning individuals discussing their insights and perspective on what it takes to effectively reach Hispanic consumers in today’s marketplace. Panelists will share from their “multicultural marketing effectiveness playbook,” addressing how to take marketing from “good” to “effective.”

Panelists include:

Simon El Hage, SVP, Director of Strategic Planning, Casanova Pendrill
Enrique Marquez, SVP, Director of Strategy, Lápiz
Eduardo Perez, President, PM Publicidad

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