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Media and SocietyWHAT’S ON YOUR MIND
Faith facts“I believe that I cannot by my own reason or strengthbelieve in Jesus Christ, my Lord, or come to Him. But theH...
Faith facts For “everyone who calls on the name of the Lord will be    saved.”   How then will they call on Him in whom ...
What’s our role? Understanding some of the barriers to the  Gospel Ensure the Gospel is proclaimed in ways  people under...
Hearing and listening     Media and its messages       shape the hearers
Hearing and listening   We need to understand   • Environment in which people hear   • Vocabulary they use   • Attitudes t...
Paradigm shifts Printing press   Hearers also become readers   Personal choice of content   Mass but controlled sharin...
Paradigm shifts Broadcast media (radio and television)   Hearers also become passive listeners and viewers   Increased ...
Paradigm shifts Online media   Hearers are readers, viewers, and creators   Almost unlimited choice of content   Inter...
Transition
That was then… limited choice for entertainment viewing was often a family activity common ground for conversation
That was then… respect for institutions
That was then… news from limited sources and viewpoints
That was then high regular attendance major peer group/community denominational allegiance
That was then a voice heard in society
This is now   multi-source   personalized choice   perceived need for immediacy   sceptical of institutions   constan...
This is now    constant news and information
This is now   declining regular attendance/membership   aging congregations   reduced church peer/community interaction...
Where are people at?
Mainstream media messaging Mostly “a-religious” often “anti-religious”    worldview   Moral ambiguity and relativism   ...
Mainstream media messaging “tolerance” as long as you agree with me strong belief often branded as fanaticism Church vi...
Online media All over the map! Social media contacts/friends tend to support  your beliefs  Facebook friends  Twitter ...
Effects of media Does media reflect or shape society’s values?   Broadcast media   Social media   Online media
Understanding media Commercial media are in the business of delivering an audience to an advertiser    Broadcast    New...
Attitudes Secularism Religious ridicule
Attitudes Church attendance is another Sundaymorning choice in a list of activities Religious life competes with other o...
How do we reach thismedia-shaped people?
Back to the future - Acts   First vs. 21st century     knowledge of the true God     biblical illiteracy     multiple r...
Back to the future - Acts
Back to the future - Acts
Back to the future - Acts Reliance on the Holy Spirit Took a common starting point and taught  the truth Strong awarene...
It boils down to who you know,    not just what you know
Who you know Build relationships: “friending and following for  the sake of the Gospel” Earn the right to be heard Show...
Faith facts Fundamental belief that the Holy Spirit is  already at work in some way. The Holy Spirit is the only agent b...
Mission is being salt and lightin an unsavoury,   dark world.
Questions and comments ian@adnamsgroup.comwww.adnamsgroup.com
How media shapes society
How media shapes society
How media shapes society
How media shapes society
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How media shapes society

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As communications paradigms shift, the new media affect society. This presentation looks at how media shapes the minds of those with whom the Church is trying to communication the Gospel. This presentation was created for a Lutheran Hour Ministries Regional Outreach Conference in Saskatoon, Canada, July 2012.

Published in: Spiritual, News & Politics
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How media shapes society

  1. 1. Media and SocietyWHAT’S ON YOUR MIND
  2. 2. Faith facts“I believe that I cannot by my own reason or strengthbelieve in Jesus Christ, my Lord, or come to Him. But theHoly Spirit has called me by the Gospel, enlightened mewith His gifts, sanctified and kept me in the true faith.”Explanation to the third article, Small Catechism
  3. 3. Faith facts For “everyone who calls on the name of the Lord will be saved.” How then will they call on Him in whom they have not believed? And how are they to believe in Him of whom they have never heard? And how are they to hear without someone preaching? And how are they to preach unless they are sent? As it is written, “How beautiful are the feet of those who preach the good news!”Romans 10:13-15
  4. 4. What’s our role? Understanding some of the barriers to the Gospel Ensure the Gospel is proclaimed in ways people understand
  5. 5. Hearing and listening Media and its messages shape the hearers
  6. 6. Hearing and listening We need to understand • Environment in which people hear • Vocabulary they use • Attitudes they live with
  7. 7. Paradigm shifts Printing press  Hearers also become readers  Personal choice of content  Mass but controlled sharing of ideas  Prime communication vehicle for the Church  Long-term accessibility
  8. 8. Paradigm shifts Broadcast media (radio and television)  Hearers also become passive listeners and viewers  Increased personal choice of content  Increased sharing of ideas  Limited use by the Church  Short-term accessibility
  9. 9. Paradigm shifts Online media  Hearers are readers, viewers, and creators  Almost unlimited choice of content  International sharing of ideas  Growing use by the Church  Constant accessibility
  10. 10. Transition
  11. 11. That was then… limited choice for entertainment viewing was often a family activity common ground for conversation
  12. 12. That was then… respect for institutions
  13. 13. That was then… news from limited sources and viewpoints
  14. 14. That was then high regular attendance major peer group/community denominational allegiance
  15. 15. That was then a voice heard in society
  16. 16. This is now multi-source personalized choice perceived need for immediacy sceptical of institutions constant communication
  17. 17. This is now  constant news and information
  18. 18. This is now declining regular attendance/membership aging congregations reduced church peer/community interaction declining denominational allegiance a voice virtually ignored in society
  19. 19. Where are people at?
  20. 20. Mainstream media messaging Mostly “a-religious” often “anti-religious” worldview Moral ambiguity and relativism Religious scepticism/disrespect/ridicule Interest in spirituality Underpinnings in science (modern)
  21. 21. Mainstream media messaging “tolerance” as long as you agree with me strong belief often branded as fanaticism Church viewed as mostly irrelevant
  22. 22. Online media All over the map! Social media contacts/friends tend to support your beliefs  Facebook friends  Twitter followers  Blogs Opportunities for planting seeds and sparking conversation
  23. 23. Effects of media Does media reflect or shape society’s values?  Broadcast media  Social media  Online media
  24. 24. Understanding media Commercial media are in the business of delivering an audience to an advertiser  Broadcast  Newspapers  Facebook  Google  Youtube Give people what they want because it builds an audience for advertisers
  25. 25. Attitudes Secularism Religious ridicule
  26. 26. Attitudes Church attendance is another Sundaymorning choice in a list of activities Religious life competes with other options WIIFM
  27. 27. How do we reach thismedia-shaped people?
  28. 28. Back to the future - Acts First vs. 21st century  knowledge of the true God  biblical illiteracy  multiple religions  surrounded by sensuality  spirituality vs. Christianity
  29. 29. Back to the future - Acts
  30. 30. Back to the future - Acts
  31. 31. Back to the future - Acts Reliance on the Holy Spirit Took a common starting point and taught the truth Strong awareness of “where people are at” Culturally relevant Preached with boldness
  32. 32. It boils down to who you know, not just what you know
  33. 33. Who you know Build relationships: “friending and following for the sake of the Gospel” Earn the right to be heard Show who you are and Whose you are Immersion in God’s Word
  34. 34. Faith facts Fundamental belief that the Holy Spirit is already at work in some way. The Holy Spirit is the only agent by which a person can say Jesus Christ is Lord We are news bearers/messengers and story tellers. “All I know is that once I was blind but now I see!”
  35. 35. Mission is being salt and lightin an unsavoury, dark world.
  36. 36. Questions and comments ian@adnamsgroup.comwww.adnamsgroup.com

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