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Media and SocietyWHAT’S ON YOUR MIND

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Faith facts“I believe that I cannot by my own reason or strengthbelieve in Jesus Christ, my Lord, or come to Him. But theHoly Spirit has called me by the Gospel, enlightened mewith His gifts, sanctified and kept me in the true faith.”Explanation to the third article, Small Catechism

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Faith facts For “everyone who calls on the name of the Lord will be saved.” How then will they call on Him in whom they have not believed? And how are they to believe in Him of whom they have never heard? And how are they to hear without someone preaching? And how are they to preach unless they are sent? As it is written, “How beautiful are the feet of those who preach the good news!”Romans 10:13-15

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What’s our role? Understanding some of the barriers to the Gospel Ensure the Gospel is proclaimed in ways people understand

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Hearing and listening Media and its messages shape the hearers

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Hearing and listening We need to understand • Environment in which people hear • Vocabulary they use • Attitudes they live with

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Paradigm shifts Printing press  Hearers also become readers  Personal choice of content  Mass but controlled sharing of ideas  Prime communication vehicle for the Church  Long-term accessibility

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Paradigm shifts Broadcast media (radio and television)  Hearers also become passive listeners and viewers  Increased personal choice of content  Increased sharing of ideas  Limited use by the Church  Short-term accessibility

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Paradigm shifts Online media  Hearers are readers, viewers, and creators  Almost unlimited choice of content  International sharing of ideas  Growing use by the Church  Constant accessibility

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Transition

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That was then… limited choice for entertainment viewing was often a family activity common ground for conversation

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That was then… respect for institutions

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That was then… news from limited sources and viewpoints

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That was then high regular attendance major peer group/community denominational allegiance

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That was then a voice heard in society

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This is now multi-source personalized choice perceived need for immediacy sceptical of institutions constant communication

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This is now  constant news and information

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This is now declining regular attendance/membership aging congregations reduced church peer/community interaction declining denominational allegiance a voice virtually ignored in society

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Where are people at?

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Mainstream media messaging Mostly “a-religious” often “anti-religious” worldview Moral ambiguity and relativism Religious scepticism/disrespect/ridicule Interest in spirituality Underpinnings in science (modern)

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Mainstream media messaging “tolerance” as long as you agree with me strong belief often branded as fanaticism Church viewed as mostly irrelevant

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Online media All over the map! Social media contacts/friends tend to support your beliefs  Facebook friends  Twitter followers  Blogs Opportunities for planting seeds and sparking conversation

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Effects of media Does media reflect or shape society’s values?  Broadcast media  Social media  Online media

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Understanding media Commercial media are in the business of delivering an audience to an advertiser  Broadcast  Newspapers  Facebook  Google  Youtube Give people what they want because it builds an audience for advertisers

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Attitudes Secularism Religious ridicule

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Attitudes Church attendance is another Sundaymorning choice in a list of activities Religious life competes with other options WIIFM

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How do we reach thismedia-shaped people?

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Back to the future - Acts First vs. 21st century  knowledge of the true God  biblical illiteracy  multiple religions  surrounded by sensuality  spirituality vs. Christianity

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Back to the future - Acts

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Back to the future - Acts

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Back to the future - Acts Reliance on the Holy Spirit Took a common starting point and taught the truth Strong awareness of “where people are at” Culturally relevant Preached with boldness

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It boils down to who you know, not just what you know

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Who you know Build relationships: “friending and following for the sake of the Gospel” Earn the right to be heard Show who you are and Whose you are Immersion in God’s Word

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Faith facts Fundamental belief that the Holy Spirit is already at work in some way. The Holy Spirit is the only agent by which a person can say Jesus Christ is Lord We are news bearers/messengers and story tellers. “All I know is that once I was blind but now I see!”

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Mission is being salt and lightin an unsavoury, dark world.

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Questions and comments ian@adnamsgroup.comwww.adnamsgroup.com