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Self Publishing Guide


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AG Guide on Increasing Your Reach with Self Publishing

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Self Publishing Guide

  1. 1. content environmentally fri me revisions d end ize ly l-ti l ia ec s p ea higher proft s t aargin r tomized covers su m cusr d e r fulfi in llm s ent prin t-o ab control reative n- o de il te c me olumoe pfo lfllme d u -ti m an it in le m w-v st - y p or e a s e d s a l e s ct marketing nt u cr ss r du j lc co i nSelf-Publishing
  2. 2. Self-Publishing & Cross Media Marketing In today’s self-publishing world, you need a multi-channel approach to reach your target audience. Whether customers are using online platforms, mobile devices or traditional print media to find the products and services they need, you should be there, providing them options as you increase your company’s exposure. From 2002 to 2010 the growth in self-publishing a n d o n - d e m a n d b o o k s , u p 1 8 1 % y e a r- o n - y e a r a n d b y a s t a g g e r i n g 2 , 2 4 2 % . (SOURCE: Bowkers) AlphaGraphics’ multi-channel and cross media marketing services enable you to interact with potential clients in way never before possible. Whether you need to improve your awareness, boost marketing efforts or explore the world of Self-Publishing, you’ll get expert assistance backed by over four decades in the communications industry. Increase your reach today by working with the marketing communications team at AlphaGraphics.
  3. 3. Self-Publishing Self-Publishing Do you want to write a book or do you have one written and don’t know what the next step is in getting it published? In either case, you need a way to get your thoughts published and distributed to all the potential people that would be interested in your book. We have developed a system that will simply and easily keep you on track to publish your book. • Educate & Prepare • Print & Distribute • Market & Customize • Take Your Book To MarketFact: The number of publishers has risen with 2010seeing 3,151 new publishers registering for an ISBN,the highest for 10 years. (SOURCE: Nielsen Book)
  4. 4. Educate What is the goal of your book and where do you want it to go? Whether you are creating the next best seller or are a speaker with materials that you want to put into a book to enhance your speaking engagements, our customized programs will get you on the right track. Prepare Getting your book in the correct format for publishing is key. After writing your masterpiece, we can help you clean it up and get it ready by: • Ghost Writing • Editing • Proofreading • Formatting Amanda Hocking sold over 1,000,000 copies of her self-published novels. ( S O U R C E : S a l o n ) Increase your reach by: • Self-Publishing is going social - There are plenty of conversations out there. Authors, editors, readers even publishers are sharing their experiences and views. Become an expert on your book and make sure you are getting the exposure you need to make your book a success.
  5. 5. Self-PublishingPrinting There are multiple types of printing available from Perfect Binding to Hard Cover Binding to eBook formatting for Kindle,nook, iBooks, etc. We help you through the process to make sure your book is prepared in the right format for what you want to do with it. Distribute Once your book is finished our eCommerce websites can easily put your book up for sale on the Internet with a minimum of effort on your part. We can design the whole thing or simply attach our shopping cart to your existing site to make sure all orders are printed and fulfilled in a timely manner. Increase your reach by: • Writers now have the power - to get their work into the hands of the reader on her own. They can design their own covers, use their own original titles, set their own prices, and define their own release schedules. At last, the writer can control the way the book is packaged and make sure it is delivered to the reader in the way they want it to be.Fact: At least 80% of all books purchased are stillphysical copies. (SOURCE: Wall Street Journal)
  6. 6. Marketing Everyone thinks that once you have your book printed, you’re done–it magically sells itself. Well, unfortunately that isn’t the case! AlphaGraphics has programs to help you market your book and get your book into the hands of the people that would be most interested in reading it. Customize You pick the level of help you need. We tailor our services to fit you, not you having to tailor your creativity to fit the confines of some company’s “publishing program”. Our program is customized for you and your special creation. Every book is different so every publishing program needs to be different. 288,355 books are published each year in t h e U n i t e d S t a t e s . ( S O U R C E : B o w k e r. c o m) Increase your reach by: • Print when you need it - Why print hundreds or thousands of books when you don’t know how many you will sell? Worse yet, you may find out that there is a critical revision you want to make and now you are stuck with obsolete inventory. • Print on Demand - Print only the amounts you need and if you change the book in anyway, the newest orders are then fulfilled with the latest version of your book. Keep it current with no waste. It is simple, easy and environmentally responsible.
  7. 7. Self-PublishingTake Your Book to Market AlphaGraphics unique guide to self-publishing called “Take Your Book to Market in 7 Simple Steps” is geared for writers who have written a book then realize that they don’t know what to do next. It’s a program that lets you do as much or as little as you would like to create, publish, promote and distribute your book—it’s marketing your book in a box! • Social Media • Publicity • Direct Selling • Email Marketing Depending upon what step you are in regarding your book, alphagraphics can guide you through the maze of self-publishing from start to finish or can help you only with the parts you need guidance. Every work is unique and every self-publishing plan is unique, let us help you live your dream of publishing. Our professional staff can help you strategize and pinpoint the areas you can increase your efforts in to make that work a huge success to you!
  8. 8. Self-Publishing Creative, eye-catching design can help your company’s messages pop. To ensure your communications are making the right impression, you need outstanding graphic designs that make your logo and marketing materials visually stimulating AND professional. Our graphic design pros can help you create sizzling collateral, branding, and online platforms, so prospects and customers take note—and remember you. Clear, consistent content delivered in your brand’s voice is key to effective marketing. Your written materials should be professional, engaging and action-oriented, inciting the recipient to purchase. AlphaGraphics can help you communicate your most important messages in concise, easy-to-digest copy, whether you are developing blog articles, a website, or a full-scale multi-channel marketing campaign.Fullfillment Quick, timely customer service is the key to any business. Make sure once your customer orders from you they receive their purchased materials quickly and the way you want them delivered. AlphaGraphics’ Print-on-Demand (POD) fulfillment allows for most orders to be produced and shipped within 24 hours and delivered to your customer as soon as it is physically possible.
  9. 9. Your local AlphaGraphics is supported by and connected to a global network of providers who ensure consistent, qualityservice for businesses like yours all around the world. We can help you navigate the planning and printing of almost anycommunications campaign—and make your life simpler in the process. Our Quality Management Program, based on ISO 9001:2008 guidelines and incorporating Lean Manufacturing philosophies, is your guarantee that AlphaGraphics’ quality print and production management meets precise quality assurance standards. We engage in the best business practices in our industry to help ensure our deliverables will consistently meet your exact business requirements. AlphaGraphics takes environmentally responsible business practices seriously. Every AlphaGraphics business center holds or is working toward earning certification from the Forest Stewardship Council (FSC). This means that many of our papers are rigorously reviewed and controlled to ensure they come from eco-responsible sources, which helps limit the impact your projects will have on the environment. Contact your local AlphaGraphics center today to see if they hold FSC Certification.Fact sources:
  10. 10. AlphaGraphics Facebook: W. University Dr. Suite #101 AlphaGraphics-on-University/Tempe, AZ 85281 Twitter:!/agonuniversity480.968.7821 LinkedIn: company/162387