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Email Marketing


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AG Guide on Increasing Your Reach with Email Marketing

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Email Marketing

  1. 1. In today’s multimedia world, you need a multi-channel approach to reach your target audience. Whether customers are using online platforms, mobile devices or traditional print media to find the products and services they need, you should be there, providing them options as you increase your company’s exposure.Scan this QR code with AlphaGraphics’ multi-channel and cross-media marketing services enable you to interact with potentialyour smartphone to see an clients in ways never before possible. Whether you need to improve brand awareness, boost marketinginformative video aboutEmail Marketing. efforts or explore the world of ePublishing, you’ll get expert assistance backed by over four decades in the communications industry.For a free reader, visitalphagraphicsmobile.comfrom your phone’s browser. Increase your reach today by working with the marketing communications team at AlphaGraphics.
  2. 2. No matter the industry, email plays a major role in the day-to-day communicationsof any organization. People spend hours a day checking and responding to theirmessages, making email marketing a key way for you to reach out to potential sales leads. However, in a sea of email marketers trying to get noticed, how can you truly stand out from the crowd? AlphaGraphics can help you engage your target audience like never before, using:
  3. 3. Personalized and general URLs are customized web addresses unique to each individual you target with your emailmarketing campaign, giving you the opportunity to interact with your customers like never before. By providinga personalized URL on your e-newsletter or message, you entice recipients to visit your site for more information,where you can convert more sales and improve brand awareness.Increase your reach by:• Engaging your audience – Driving customers to a visually appealing web page designed just for them encourages dialogue … add an incentive to collect valuable customer data you can use to refine future campaigns.• Creating interest – Personalization increases interest in your message, allowing you to introduce your brand to prospects and cultivate relationships with existing customers.
  4. 4. Even if your email marketing messages feature the best content and outstanding designs,all is lost if your templates are not properly coded. Nothing looks worse than email messages with odd marks and formatting errors, which undermine the professionalism you work so hard to maintain. With quality coding and testing, we’ll make sure your email marketing messages display correctly no matter which platform your target audience members are using. Increase your reach by: • Laying the foundation – Customers notice the details. Error-free, properly formatted emails speak volumes about your company’s ability to competently satisfy their needs—and that begins and ends with quality coding! • Maximizing the visual – Professional email communications incorporate more than just a boring paragraph of text. Bright, visually appealing imagery and interactive elements keep customers reading until the last line. • Standing out – The average person receives dozens of emails a day. Building unique, engaging campaigns will ensure that your messages drive high open and click through rates.
  5. 5. Think about it—when you receive an email, are you much more likely to read it if it’s personally addressed toyou? Through effective coding, you can customize each email message you send out, providing a chance toconnect with your target audience on an individual level.Increase your reach by:• Driving Response – Variable data allows you to call recipients by name, incorporate personal preferences, and makes your communications unique, which boosts engagement and response.• Getting Personal – Designs that address each member of your audience individually help you create dynamic, two-way relationships that last, building trust and brand loyalty.
  6. 6. Reporting & Tracking Once you’ve planned and implemented your email marketing campaign, the work doesn’t stop there. Through reporting and tracking, you’ll know exactly how effective your efforts are, as well as identify ways you can fine-tune your marketing techniques. We’ll help you every step of the way, providing targeted metrics to help you refine your techniques. Increase your reach by: • Cutting the fat – Campaign analytics allow you to track where your money is spent and what the return is, so you can make the most of every penny. • Creating more impact – Successful marketing is more than just throwing mud at the wall and hoping something sticks. Tracking allows you to identify what works, fine tune, and boost future results.
  7. 7. Critical to any email marketing campaign is your company’s ability to make a good first impression. To ensurethis happens, you need outstanding digital designs that make your logo and messages attention grabbing,professional and, most of all, visually appealing. Our graphic design pros will help you craft campaigns that willmake your message pop.Increase your reach by:• Customizing it – Incorporating quality, consistent designs into your emails builds your brand and increases awareness, for a custom approach that breaks the mold.• Daring to be different – Exercising your creative prowess in your e-communications will amaze your customers so they’ll remember you when they are looking to buy.• Making an impact – You want recipients to open, read and respond to your marketing communications. Couple modern, catchy graphic design with a concise message to direct their attention—and their purchases.
  8. 8. Did you know that 40% of the success of your direct marketing campaign hinges on the quality of your list?To translate your marketing communications into sales, you need to reach out to the right people. Gettingyour message heard requires a clean, targeted list filled with relevant leads, so you can achieve the highest ROIpossible for your efforts. We offer comprehensive list acquisition and management services to help you buy, buildand manage the right lists to help you grow your business.Clear, consistent content delivered in your brand’s voice is key to effective marketing. Your written materialsshould be professional, engaging and action-oriented, inciting the recipient to purchase. AlphaGraphics can helpyou communicate your most important messages in concise, easy-to-digest copy, whether you are developingblog articles, a website, or a full-scale multi-channel marketing campaign.
  9. 9. Your local AlphaGraphics is supported by and connected to a global network of providers who ensure consistent, qualityservice for businesses like yours all around the world. We can help you navigate the planning and printing of almost anycommunications campaign—and make your life simpler in the process. Our Quality Management Program, based on ISO 9001:2008 guidelines and incorporating Lean Manufacturing philosophies, is your guarantee that AlphaGraphics’ quality print and production management meets precise quality assurance standards. We engage in the best business practices in our industry to help ensure our deliverables will consistently meet your exact business requirements. AlphaGraphics takes environmentally responsible business practices seriously. Every AlphaGraphics business center holds or is working toward earning certification from the Forest Stewardship Council (FSC). This means that many of our papers are rigorously reviewed and controlled to ensure they come from eco-responsible sources, which helps limit the impact your projects will have on the environment. Contact your local AlphaGraphics center today to see if they hold FSC Certification.Fact sources:
  10. 10. AlphaGraphics Facebook: W. University Dr. Suite #101 AlphaGraphics-on-University/Tempe, AZ 85281 Twitter:!/agonuniversity480.968.7821 LinkedIn: company/162387