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ETHICS IN PUBLIC
RELATIONS
GOOD CAUSES AND BAD TASTE

Agung Jati Wirawan
45110080
What are Ethics?
• Value system by which a person
determines what is right or wrong, fair or
unfair, just or unjust.
• A s...
‘AWARE’ OF THE ISSUES
A STAPLE OF COMMUNITY RELATIONS

relations tools and tactics that are so
popular in strategies designed to
enhance relatio...
community activities. Here the term ‘community’
can refer to the local,
regional, national or even international
community...
community activities. Here the term ‘community’
can refer to the local,
regional, national or even international
community...
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  1. 1. ETHICS IN PUBLIC RELATIONS GOOD CAUSES AND BAD TASTE Agung Jati Wirawan 45110080
  2. 2. What are Ethics? • Value system by which a person determines what is right or wrong, fair or unfair, just or unjust. • A system of moral principles or values; the rules or standards governing the conduct of the members of a profession. • Beliefs about right and wrong that guide the way we think and act.
  3. 3. ‘AWARE’ OF THE ISSUES
  4. 4. A STAPLE OF COMMUNITY RELATIONS relations tools and tactics that are so popular in strategies designed to enhance relationships between organizations and their communities.
  5. 5. community activities. Here the term ‘community’ can refer to the local, regional, national or even international community depending on the organization’s reach. The strategic objective from a public relations point of view is to maximize the image-building and relationship-enhancing aspects of the donation or sponsorship by finding a cause that can accomplish this objective.
  6. 6. community activities. Here the term ‘community’ can refer to the local, regional, national or even international community depending on the organization’s reach. The strategic objective from a public relations point of view is to maximize the image-building and relationship-enhancing aspects of the donation or sponsorship by finding a cause that can accomplish this objective.

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