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Socially Influencing UX - Design Workshop

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Does your UX design persuade people to act differently and perpetually influence their thoughts? UX/UI designers, innovators, influencers, strategists, web developers, marketers, advertisers, system architects, product developers, data analysts, disruptors, digital rebels, now-ists, scientists, game changers - let's use the strategies for designing UX aimed at driving people to change their minds and acquire new behaviors. Let's apply an extensive body of knowledge from social psychology, focusing on social influence, behavioral change, persuasion, to design socially influential UX.

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Socially Influencing UX - Design Workshop

  1. 1. SOCIALLY INFLUENCING UX
  2. 2. SOCIALLY INFLUENCING UX 09:00 OPEN 10:45 – 11:00 COFFEE 12:45 – 13:30 LUNCH 15:15 – 15:30 COFFEE 17:00 CLOSE INTRO HOMEWORKS BEHAVIOR CHANGE SOCIALLY INFLUENCING UX COMPUTER–SUPPORTED INFLUENCE BACKFIRES DESIGNING PRESENTING TAKEAWAYS NEXT STEPS
  3. 3. MIT Media Lab School of Architecture and Planning
  4. 4. SOCIALLY INFLUENCING UX ANTI-DISCIPLINARY
  5. 5. SOCIALLY INFLUENCING UX DEMO OR DIE
  6. 6. SOCIALLY INFLUENCING UX DEPLOY OR DIE
  7. 7. Persuasive Urban Mobility Dr. Agnis Stibe 12
  8. 8. SOCIALLY INFLUENCING UX EXPECTATIONS
  9. 9. SOCIALLY INFLUENCING UX HOMEWORKS
  10. 10. FUTURE BEHAVIOR PRESENT BEHAVIOR TARGET GROUP
  11. 11. DO HOMEWORK 2-3 DAYS EARLIER DOING HOMEWORK LAST MINUTE UX WORKSHOP PARTICIPANTS
  12. 12. STOP LITTERING / PICK UPTRASH DO NOT ACT UPON LITTERING MY NEIGHBOURS
  13. 13. READ IT DO NOT READTECHNICAL SPECIFICATION DEVELOPERS
  14. 14. DO IT MORE OFTEN RARELY ATTEND HACKATHONS YOUNG / EXPERIENCED DESIGNERS
  15. 15. BROWSE SUPPORT CENTER INSTEAD PREFER CONTACTING SUPPORT NEW USERS
  16. 16. NARROW PARTICIPANTS DISCUSSIONS PARTICIPATE IN UX DISCUSSIONS VARIOUS EMPLOYEES
  17. 17. SOCIALLY INFLUENCING UX BEHAVIOR CHANGE
  18. 18. SELF- CONTAINED SELF- DRIVEN JANUARY 1st
  19. 19. h"p://www.businessweek.com/adsec4ons/toshiba/netsage.htm
  20. 20. h"p://www.businessweek.com/adsec4ons/toshiba/netsage.htm
  21. 21. h"p://www.searchenginepeople.com/blog/persuasive-design.html
  22. 22. UX SATISFACTION USABILITY ACCESSIBILITY PLEASURE
  23. 23. ATTITUDE BEHAVIOR CITY UX ?
  24. 24. PERSUASION SOCIAL INFLUENCE an ac$on of causing someone to do something through reasoning or argument a capacity to have an effect on the behavior of someone in a social context
  25. 25. PERSUASION SOCIAL INFLUENCE ORIGIN Intention or agenda Presence of other people DRIVER Reasoning or argument Behavior of surrounding people IMPACT Controlled and guided Unpredictable and ambient DIRECTION Push Pull
  26. 26. JOGGING 12 JOGGING 374 JOGGING 0
  27. 27. UX CHANGE ATTITUDE BEHAVIOR INFLUENCE
  28. 28. FUTURE BEHAVIOR PRESENT BEHAVIOR TARGET GROUP
  29. 29. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 53 h"p://inspira4on.goreapparel.com/cycling-to-work/
  30. 30. 120 2014 € 30 000 000 FROM/VON 2010 — TO/BIS 2014 Highlights Radwege-Bauprojekte Wichtige Radprojekte, in den Jahren 2010 bis 2014 umgesetzt: 1: Ottakringer Straße, 2: Ring-Rund-Radweg, 3: Radwege rund um den Hauptbahnhof, 4: Landstraßer Gürtel, 5: Zentrum Meidling, 6: Kagraner Platz, 7: fahrradfreundliche Hasnerstraße Generelle Radverkehrsplanung und Studien Auswahl aus Konzepten und Studien: Radlangstrecken und Lückenschlüsse, befahrbare Haltestellenkaps für RadfahrerInnen, Piktogramme und Pfeile zur Erhöhung der Verkehrssicherheit, Radfahren gegen die Einbahn 1 2 4 5 6 3 7 Radfahren gegen die Einbahn +16% StVO-Novelle umgesetzt Fahrradstraße: 1.650 m Benutzungspflicht bei Radwegen aufgehoben: 1.970 m Begegnungszonen: 1.200 m Detailplanung Mehr als 600 Einzelmaßnahmen für den (fließenden und ruhenden) Radverkehr pro Jahr, unter breiter interdisziplinärer Beteiligung am Planungs- und Umsetzungsprozess: Dienststellen, Bezirke, Wirtschaftskammer, Polizei etc. (bis zu 30 Beteiligte) Radfahrnetz Citybike-Stationen +96 km 2010 Budget für die Radinfrastruktur Millionen Euro (6 Mio. p.a.) 30 79 2010 Winterdienst 266 km prioritär geräumte Radwege Errichtete Radabstellplätze 2010 +9.588 27.329 Stück 2014 36.917 Stück 2014 1.270 km 1.174 km Radinfrastruktur 2010–2014 Tempo-30-Zonen in Wien Befahrbare Haltestellenkaps für RadfahrerInnen Radlangstrecken Piktogramme und Pfeile zur Erhöhung der Verkehrs- sicherheit Radfahren gegen die Einbahn Modal Split Radverkehr Anteil des Radverkehrs an den zurückgelegten Wegen der Wienerinnen und Wienern 2010: 1.472 km 2014: 1.657 km 4,6% 7,1% 2010 2014 EINBAHN ausgen. 2010 208.790 m ausgen. 242.420 m EINBAHN 2014 Impressum: Magistrat der Stadt Wien, Rathaus, A-1082 Wien, www.verkehr.wien.at
  31. 31. ATTITUDE BEHAVIOR ENVIRONMEN T
  32. 32. h"p://levieva.blogspot.fi/2011/06/social-psychology.html
  33. 33. SOCIALLY INFLUENCING UX SOCIALLY INFLUENCING SYSTEMS / UX
  34. 34. @ags4 CT Competition SL Social learning SC Social comparison CR Cooperation NI Normative influenceSF Social facilitation RE Recognition
  35. 35. @ags4 CT Competition SL Social learning SC Social comparison CR Cooperation NI Normative influenceSF Social facilitation RE Recognition
  36. 36. @ags4 CT Competition SL Social learning SC Social comparison CR Cooperation NI Normative influenceSF Social facilitation RE Recognition
  37. 37. @ags4 CT Competition SL Social learning SC Social comparison CR Cooperation NI Normative influenceSF Social facilitation RE Recognition
  38. 38. @ags4 CT Competition SL Social learning SC Social comparison CR Cooperation NI Normative influenceSF Social facilitation RE Recognition
  39. 39. @ags4 CT Competition SL Social learning SC Social comparison CR Cooperation NI Normative influenceSF Social facilitation RE Recognition
  40. 40. @ags4 CT Competition SL Social learning SC Social comparison CR Cooperation NI Normative influenceSF Social facilitation RE Recognition
  41. 41. CT COMPETITION SL LEARNING SC COMPARISON CR COOPERATION NI NORMATIVE SF FACILITATION RE RECOGNITION
  42. 42. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 81 Thanks: Matthias Wunsch
  43. 43. SENSITIVE READ FEEL SENSORS
  44. 44. SMART CLASSIFY UNDERSTAND BIG DATA SENSITIVE READ FEEL SENSORS
  45. 45. PERSUASIVE CHANGE CARE SOCIALLY D INFLUENCING UX SMART CLASSIFY UNDERSTAND BIG DATA SENSITIVE READ FEEL SENSORS UX
  46. 46. 14 COMPANIES 239 EMPLOYEES 29374 MILES
  47. 47. SOCIALLY INFLUENCING UX PRIVACY
  48. 48. THE WHITE MIRROR TOLD THAT IS GOING TO HAPPEN. IT SAID THERE IS NO OTHER WAY. SOMETHING IS ABOUT TO LAND ON THIS PLANET. SOMETHING UNEXPECTEDLY STRONG AND RESILIENT. THE KINGS WONDERED AND COULD NOT BELIEVE THAT. THE KINGS ON THE BRIGHT SIDE OF THE PLANET TRIED TO PULL THEIR HEADS TOGETHER AND FIND A WAY TO PREPARE FOR THE INEVITABLE OCCASION…
  49. 49. h"p://giphy.com/gifs/tetris-zirvjg7inwu2s
  50. 50. 88% PEDALED NOT PEDALING 33% SAFE
  51. 51. SOCIALLY INFLUENCING UX COMPUTER–SUPPORTED INFLUENCE
  52. 52. JOGGING 12 JOGGING 374 JOGGING 0
  53. 53. COMPUTER – MEDIATED (CME) FACE–TO–FACE (FTF) COMPUTER – HUMAN (CHU) COMPUTER – MODERATED (CMO) INTERPERSONAL INFLUENCE User behavior User content Dynamic design Dynamic content Persuasive design
  54. 54. SOCIALLY INFLUENCING UX ETHICS
  55. 55. POSITIVE OUTCOME NEGATIVE OUTCOME INTENDED UNINTENDED MAJOR SEVERITY MINOR SEVERITY HIGH LIKELIHOOD LOW LIKELIHOOD BACKFIRING DARK PATTERNS TARGET BEHAVIOR SURPRISE BEHAVIOR UX
  56. 56. SOCIALLY INFLUENCING UX BACKFIRES
  57. 57. INEXPERIENCE Superficializing LOW LIKELIHOOD HIGH LIKELIHOOD MAJOR SEVERITY MINOR SEVERITY
  58. 58. FINEPRINT FALLACY Overemphasizing INEXPERIENCE Superficializing LOW LIKELIHOOD HIGH LIKELIHOOD MAJOR SEVERITY MINOR SEVERITY
  59. 59. FINEPRINT FALLACY Overemphasizing PERSONALITY RESPONSES Defiance Arousing INEXPERIENCE Superficializing LOW LIKELIHOOD HIGH LIKELIHOOD MAJOR SEVERITY MINOR SEVERITY
  60. 60. FINEPRINT FALLACY Overemphasizing PERSONALITY RESPONSES Defiance Arousing Self-Licensing INEXPERIENCE Superficializing LOW LIKELIHOOD HIGH LIKELIHOOD MAJOR SEVERITY MINOR SEVERITY
  61. 61. FINEPRINT FALLACY Overemphasizing PERSONALITY RESPONSES Defiance Arousing Self-Licensing CREDIBILITY DAMAGE Self-Discredi4ng INEXPERIENCE Superficializing LOW LIKELIHOOD HIGH LIKELIHOOD MAJOR SEVERITY MINOR SEVERITY
  62. 62. FINEPRINT FALLACY Overemphasizing PERSONALITY RESPONSES Defiance Arousing Self-Licensing CREDIBILITY DAMAGE Self-Discredi4ng Message Hijacking INEXPERIENCE Superficializing LOW LIKELIHOOD HIGH LIKELIHOOD MAJOR SEVERITY MINOR SEVERITY
  63. 63. FINEPRINT FALLACY Overemphasizing PERSONALITY RESPONSES Defiance Arousing Self-Licensing CREDIBILITY DAMAGE Self-Discredi4ng Message Hijacking INEXPERIENCE Superficializing POOR JUDGMENT Mistailoring LOW LIKELIHOOD HIGH LIKELIHOOD MAJOR SEVERITY MINOR SEVERITY
  64. 64. FINEPRINT FALLACY Overemphasizing PERSONALITY RESPONSES Defiance Arousing Self-Licensing CREDIBILITY DAMAGE Self-Discredi4ng Message Hijacking INEXPERIENCE Superficializing POOR JUDGMENT Mistailoring Mistarge4ng LOW LIKELIHOOD HIGH LIKELIHOOD MINOR SEVERITY MAJOR SEVERITY
  65. 65. FINEPRINT FALLACY Overemphasizing PERSONALITY RESPONSES Defiance Arousing Self-Licensing CREDIBILITY DAMAGE Self-Discredi4ng Message Hijacking INEXPERIENCE Superficializing POOR JUDGMENT Mistailoring Mistarge4ng Misdiagnosing LOW LIKELIHOOD HIGH LIKELIHOOD MINOR SEVERITY MAJOR SEVERITY
  66. 66. FINEPRINT FALLACY Overemphasizing PERSONALITY RESPONSES Defiance Arousing Self-Licensing CREDIBILITY DAMAGE Self-Discredi4ng Message Hijacking INEXPERIENCE Superficializing POOR JUDGMENT Mistailoring Mistarge4ng Misdiagnosing Misan4cipa4ng LOW LIKELIHOOD HIGH LIKELIHOOD MINOR SEVERITY MAJOR SEVERITY
  67. 67. FINEPRINT FALLACY Overemphasizing PERSONALITY RESPONSES Defiance Arousing Self-Licensing CREDIBILITY DAMAGE Self-Discredi4ng Message Hijacking INEXPERIENCE Superficializing POOR JUDGMENT Mistailoring Mistarge4ng Misdiagnosing Misan4cipa4ng SOCIAL PSYCHOLOGY An4-Modeling LOW LIKELIHOOD HIGH LIKELIHOOD MINOR SEVERITY MAJOR SEVERITY
  68. 68. FINEPRINT FALLACY Overemphasizing PERSONALITY RESPONSES Defiance Arousing Self-Licensing CREDIBILITY DAMAGE Self-Discredi4ng Message Hijacking INEXPERIENCE Superficializing POOR JUDGMENT Mistailoring Mistarge4ng Misdiagnosing Misan4cipa4ng SOCIAL PSYCHOLOGY An4-Modeling Reverse Norming LOW LIKELIHOOD HIGH LIKELIHOOD MINOR SEVERITY MAJOR SEVERITY
  69. 69. MINOR SEVERITY MAJOR SEVERITY LOW LIKELIHOOD HIGH LIKELIHOOD Poor Judgment Mistailoring Mistargeting Misdiagnosing Misanticipating Social Psychology Anti-Modeling Reverse Norming Personality Responses Defiance Arousing Self-Licensing Fineprint Fallacy Overemphasizing Inexperience Superficializing Credibility Damage Self-Discrediting Message Hijacking
  70. 70. SOCIALLY INFLUENCING UX DESIGNING
  71. 71. SOCIALLY INFLUENCING UX TITLE PROBLEM TARGET CHANGE ENVIRONMENT ATTITUDE BEHAVIOR SOCIALLY INFLUENCING FEATURES UX DESIGN PROPOSALS TECHNOLOGY CHANNELS ETHICS PRIVACY
  72. 72. Christiana von Hippel Sedentary Behavior
  73. 73. SURVEY AND DATA UPLOAD CONFIRM COMMUTING MODE UNIVERSITY-WIDE LIVE DISPLAYS SOCIALLY INFLUENCING SYSTEM competition among schools: modal split per school participation rate per school Fernando Granados and Javier Leal CommuSng
  74. 74. You used 10 gallons of water while washing your dishes Your sister only used 6 gallons of water Liz Voller Water ConservaSon
  75. 75. TOP EVALUATORS INVOLVED SPECIALLISTS JĀNIS BĒRZIŅŠ 467 564 EUR Saved 456 Twitter responses Project: GAISMAS PILS
  76. 76. MONEY SAVEDISSUES TRACKED
  77. 77. BEST TWITTER RESPONDERS#BIMSAVESMONEY BEST TWITTER RESPONDERS OF THE MONTH
  78. 78. Social influence ➢ social learning (good examples) ➢ social comparision (work effeciency) ➢ competition ➢ recognition
  79. 79. Social Comparison
  80. 80. Cooperation
  81. 81. Social Facilitation Project status on project team side. Lets the requester team know what is happening on “the other side”.
  82. 82. Recognition* ●  can be excluded from board if employee wishes so ●  facts taken from employee surveys to add a personal touch
  83. 83. A display in each class
  84. 84. mummy picture from: www.marthastewart.com Most visited places + dynamic rotating reviews
  85. 85. Social influence aspects SIS principles that we will incorporate: • Competition • Cooperation • Recognition • Social comparison
  86. 86. SL SC NI SF CR CT RE SUM Mentor 4 BIM 4 Engage 4 EV 4 Kids 4 1 5 0 1 4 4 5
  87. 87. SOCIALLY INFLUENCING UX PRESENTING
  88. 88. AUTONOMOUS UX
  89. 89. 421 3 5 6 87 109 11 12 13 14
  90. 90. ARTIFICIAL UX
  91. 91. SOCIALLY INFLUENCING UX TAKEAWAYS
  92. 92. SOCIALLY INFLUENCING UX NEXT STEPS
  93. 93. FUTURE BEHAVIOR PRESENT BEHAVIOR TARGET GROUP
  94. 94. cp.media.mit.edu/agnis-stibe @agsti

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