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SOCIALLY
INFLUENCING
SYSTEMS
BEHAVIOR
CHANGE
h"p://www.businessweek.com/adsec4ons/toshiba/netsage.htm	
  
h"p://www.searchenginepeople.com/blog/persuasive-­‐design.html	
  
(BJ	
  Fogg	
  2003)	
  
h"p://net-­‐presence.ca/insights/	
  
h"p://www.docstoc.com/docs/84103480/ALBERT-­‐BANDURA-­‐-­‐-­‐PowerPoint	
  
Social	
  Cogni4ve	
  Theory	
  
Agnis	
  S4be	
  (2015)	
  Socially	
  Influencing	
  Systems	
  
FACE–TO–FACE (FTF)!
INTERPERSONAL!
INFLUENCE!
Agnis	
  S4be	
  (2015)	
  Socially	
  Influencing	
  Systems	
  
COMPUTER – MEDIATED (CME)!
FACE–TO–FACE (FTF)!
INTERPERSO...
Agnis	
  S4be	
  (2015)	
  Socially	
  Influencing	
  Systems	
  
COMPUTER – MEDIATED (CME)!
FACE–TO–FACE (FTF)!
COMPUTER –...
Agnis	
  S4be	
  (2015)	
  Socially	
  Influencing	
  Systems	
  
COMPUTER – MEDIATED (CME)!
FACE–TO–FACE (FTF)!
COMPUTER –...
h"p://levieva.blogspot.fi/2011/06/social-­‐psychology.html	
  
Social	
  Influence	
  
Social	
  Learning	
  
Social	
  Comparison	
  
Norma5ve	
  Influence	
  
Norma5ve	
  Influence	
  
Social	
  Facilita5on	
  
Coopera5on	
  
Compe55on	
  
Recogni5on	
  
Socially!
Influencing!
Systems!
(SIS)!
Social!
Influence!
Information!
Systems!
Social learning!
Social comparison!
Normativ...
Agnis	
  S4be	
  (2015)	
  Socially	
  Influencing	
  Systems	
  
Jogging:
374
Jogging:
12
Jogging:
0
Agnis	
  S4be	
  (2015)	
  Socially	
  Influencing	
  Systems	
  
Jogging:
374
Jogging:
12
Jogging:
140
Agnis	
  S4be	
  (2015)	
  Socially	
  Influencing	
  Systems	
  
Jogging:
374
Jogging:
12
Jogging:
780
CT!
Competition!
SL!
Social!
learning!
SC!
Social
comparison!
CR!
Cooperation!
NI!
Normative!
influence!
SF!
Social
facilit...
CT!
Competition!
SL!
Social!
learning!
SC!
Social
comparison!
CR!
Cooperation!
NI!
Normative!
influence!
SF!
Social
facilit...
CT!
Competition!
SL!
Social!
learning!
SC!
Social
comparison!
CR!
Cooperation!
NI!
Normative!
influence!
SF!
Social
facilit...
CT!
Competition!
SL!
Social!
learning!
SC!
Social
comparison!
CR!
Cooperation!
NI!
Normative!
influence!
SF!
Social
facilit...
Socially!
Influencing!
Systems!
(SIS)!
Social!
Influence!
Information!
Systems!
Social learning!
Social comparison!
Normativ...
agnis@mit.edu
media.mit.edu/~agnis
@agsti
Socially Influencing Systems for Behavior Change @ Riga Business School
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Socially Influencing Systems for Behavior Change @ Riga Business School

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Persuasive Engineering of Socially Influencing Systems for Behavior Change - Changing Attitudes and Behaviors through Online Social Influence

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Socially Influencing Systems for Behavior Change @ Riga Business School

  1. 1. SOCIALLY INFLUENCING SYSTEMS BEHAVIOR CHANGE
  2. 2. h"p://www.businessweek.com/adsec4ons/toshiba/netsage.htm  
  3. 3. h"p://www.searchenginepeople.com/blog/persuasive-­‐design.html  
  4. 4. (BJ  Fogg  2003)  
  5. 5. h"p://net-­‐presence.ca/insights/  
  6. 6. h"p://www.docstoc.com/docs/84103480/ALBERT-­‐BANDURA-­‐-­‐-­‐PowerPoint  
  7. 7. Social  Cogni4ve  Theory  
  8. 8. Agnis  S4be  (2015)  Socially  Influencing  Systems   FACE–TO–FACE (FTF)! INTERPERSONAL! INFLUENCE!
  9. 9. Agnis  S4be  (2015)  Socially  Influencing  Systems   COMPUTER – MEDIATED (CME)! FACE–TO–FACE (FTF)! INTERPERSONAL! INFLUENCE! User! content! Dynamic! content!
  10. 10. Agnis  S4be  (2015)  Socially  Influencing  Systems   COMPUTER – MEDIATED (CME)! FACE–TO–FACE (FTF)! COMPUTER – HUMAN (CHU)! INTERPERSONAL! INFLUENCE! User! content! Dynamic! content!
  11. 11. Agnis  S4be  (2015)  Socially  Influencing  Systems   COMPUTER – MEDIATED (CME)! FACE–TO–FACE (FTF)! COMPUTER – HUMAN (CHU)! COMPUTER – MODERATED (CMO)! INTERPERSONAL! INFLUENCE! User! behavior! User! content! Dynamic! design! Dynamic! content!
  12. 12. h"p://levieva.blogspot.fi/2011/06/social-­‐psychology.html  
  13. 13. Social  Influence  
  14. 14. Social  Learning  
  15. 15. Social  Comparison  
  16. 16. Norma5ve  Influence  
  17. 17. Norma5ve  Influence  
  18. 18. Social  Facilita5on  
  19. 19. Coopera5on  
  20. 20. Compe55on  
  21. 21. Recogni5on  
  22. 22. Socially! Influencing! Systems! (SIS)! Social! Influence! Information! Systems! Social learning! Social comparison! Normative influence! Social facilitation! Cooperation! Competition! Recognition! ! Users! Interaction! Interfaces! Information! Agnis  S4be  (2015)  Socially  Influencing  Systems  
  23. 23. Agnis  S4be  (2015)  Socially  Influencing  Systems   Jogging: 374 Jogging: 12 Jogging: 0
  24. 24. Agnis  S4be  (2015)  Socially  Influencing  Systems   Jogging: 374 Jogging: 12 Jogging: 140
  25. 25. Agnis  S4be  (2015)  Socially  Influencing  Systems   Jogging: 374 Jogging: 12 Jogging: 780
  26. 26. CT! Competition! SL! Social! learning! SC! Social comparison! CR! Cooperation! NI! Normative! influence! SF! Social facilitation! RE! Recognition! Involvement! Attitude! Engagement! Attitude and Behavior! Participation! Behavior! Agnis  S4be  (2014)  Socially  Influencing  Systems  
  27. 27. CT! Competition! SL! Social! learning! SC! Social comparison! CR! Cooperation! NI! Normative! influence! SF! Social facilitation! RE! Recognition! Involvement! Attitude! Engagement! Attitude and Behavior! Participation! Behavior! Agnis  S4be  (2014)  Socially  Influencing  Systems  
  28. 28. CT! Competition! SL! Social! learning! SC! Social comparison! CR! Cooperation! NI! Normative! influence! SF! Social facilitation! RE! Recognition! Involvement! Attitude! Engagement! Attitude and Behavior! Participation! Behavior! Agnis  S4be  (2014)  Socially  Influencing  Systems  
  29. 29. CT! Competition! SL! Social! learning! SC! Social comparison! CR! Cooperation! NI! Normative! influence! SF! Social facilitation! RE! Recognition! Involvement! Attitude! Engagement! Attitude and Behavior! Participation! Behavior! Agnis  S4be  (2014)  Socially  Influencing  Systems  
  30. 30. Socially! Influencing! Systems! (SIS)! Social! Influence! Information! Systems! Social learning! Social comparison! Normative influence! Social facilitation! Cooperation! Competition! Recognition! ! Users! Interaction! Interfaces! Information! Agnis  S4be  (2015)  Socially  Influencing  Systems  
  31. 31. agnis@mit.edu media.mit.edu/~agnis @agsti

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