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Socially!
Influencing!
Systems!
(SIS)!
Social!
Influence!
Information!
Systems!
Social learning!
Social comparison!
Normativ...
h<p://net-­‐presence.ca/insights/	
  
Social Influence
h<p://www.docstoc.com/docs/84103480/ALBERT-­‐BANDURA-­‐-­‐-­‐PowerPoint	
  
h<p://levieva.blogspot.fi/2011/06/social-­‐psychology.html	
  
Social	
  Influence	
  (Behavior	
  Change)	
  	
  
	
  
Systems	
  (Technology)	
  
	
  
Urban	
  Mobility	
  (Biking)	
  
BEHAVIORAL!
!
BEHAVIOR!
-  To ride a bicycle (more
frequently)!
!
PERSONAL!
!
ATTITUDE!
-  Towards bicycling!
!
ENVIRONMEN...
BEHAVIORAL!
!
BEHAVIOR!
-  To ride a bicycle (more
frequently)!
!
PERSONAL!
!
ATTITUDE!
-  Towards bicycling!
!
h<p://en.w...
Social	
  Influence	
  (Behavior	
  Change)	
  	
  
	
  
Systems	
  (Technology)	
  
	
  
Climate	
  Change	
  &	
  Environ...
BEHAVIORAL!
!
BEHAVIOR!
-  To altruistically cooperate
in coping with environmental
and climate changes!
PERSONAL!
!
ATTIT...
h<p://green-­‐behavior.com/buzzword-­‐patrol/eco-­‐friendly-­‐infographic.htm	
  
Social	
  Influence	
  (Behavior	
  Change)	
  	
  
	
  
Systems	
  (Technology)	
  
	
  
Business	
  (Feedback	
  CollecAo...
BEHAVIORAL!
!
BEHAVIORAL INTENTION:!
-  To engage with a publicly
displayed Twitter-based
system!
PERSONAL!
!
USER FACTORS...
Social Learning
Social
Influence
features
Social Comparison
Normative Influence
Social Facilitation
Cooperation
Competition
Recognition
CT!
Competition!
SL!
Social!
learning!
SC!
Social
comparison!
CR!
Cooperation!
NI!
Normative!
influence!
SF!
Social
facilit...
Social	
  Influence	
  (Behavior	
  Change)	
  	
  
	
  
Systems	
  (Technology)	
  
	
  
Health	
  &	
  Wellbeing	
  (Work...
BEHAVIORAL!
!
BEHAVIOR!
-  To do more physical
activities at workplace!
!
PERSONAL!
!
ATTITUDE!
-  Towards becoming more
a...
SL!
Social!
learning!
SC!
Social
comparison!
CR!
Cooperation!
NI!
Normative!
influence!
SF!
Social
facilitation!
Involvemen...
Social	
  Influence	
  (Behavior	
  Change)	
  	
  
	
  
Systems	
  (Technology)	
  
	
  
Health	
  &	
  Wellbeing	
  (Slee...
BEHAVIORAL!
!
BEHAVIOR!
-  To get earlier to bed!
!
PERSONAL!
!
ATTITUDE!
-  Towards the importance of
having enough good ...
CT!
Competition!
SL!
Social!
learning!
CR!
Cooperation!
NI!
Normative!
influence!
RE!
Recognition!
Involvement!
Attitude!
E...
Social	
  Influence	
  (Behavior	
  Change)	
  	
  
	
  
Systems	
  (Technology)	
  
	
  
Health	
  &	
  Wellbeing	
  (GraA...
BEHAVIORAL!
!
BEHAVIOR!
-  To express gratitude more
often!
PERSONAL!
!
ATTITUDE!
-  Towards selfless behavior!
!
ENVIRONME...
CT!
Competition!
SL!
Social!
learning!
SC!
Social
comparison!
SF!
Social
facilitation!
RE!
Recognition!
Involvement!
Attit...
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Socially Influencing Systems for Behavior Change @ MIT Media Lab

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We all are social beings by nature for ages. Today, the physical world shrinks as information and communication technologies bring us closer together by enabling new ways for socializing. At the same time, these technologies may not only serve as media channels but they can be designed with intent to influence our thoughts and actions.

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Socially Influencing Systems for Behavior Change @ MIT Media Lab

  1. 1. Socially! Influencing! Systems! (SIS)! Social! Influence! Information! Systems! Social learning! Social comparison! Normative influence! Social facilitation! Cooperation! Competition! Recognition! etc.! ! Users! Interaction! Interfaces! Information! etc.! Agnis  S(be  (2015)  Socially  Influencing  Systems  
  2. 2. h<p://net-­‐presence.ca/insights/  
  3. 3. Social Influence
  4. 4. h<p://www.docstoc.com/docs/84103480/ALBERT-­‐BANDURA-­‐-­‐-­‐PowerPoint  
  5. 5. h<p://levieva.blogspot.fi/2011/06/social-­‐psychology.html  
  6. 6. Social  Influence  (Behavior  Change)       Systems  (Technology)     Urban  Mobility  (Biking)  
  7. 7. BEHAVIORAL! ! BEHAVIOR! -  To ride a bicycle (more frequently)! ! PERSONAL! ! ATTITUDE! -  Towards bicycling! ! ENVIRONMENTAL! ! SOCIAL INFLUENCE! -  Social learning! -  Social comparison! -  Normative influence! -  Social facilitation! -  Cooperation! -  Competition! -  Recognition!
  8. 8. BEHAVIORAL! ! BEHAVIOR! -  To ride a bicycle (more frequently)! ! PERSONAL! ! ATTITUDE! -  Towards bicycling! ! h<p://en.wikipedia.org/wiki/Traffic_count  
  9. 9. Social  Influence  (Behavior  Change)       Systems  (Technology)     Climate  Change  &  Environment  (AltruisAc  CooperaAon)  
  10. 10. BEHAVIORAL! ! BEHAVIOR! -  To altruistically cooperate in coping with environmental and climate changes! PERSONAL! ! ATTITUDE! -  Towards the importance of facilitating sustainable environmental harmony! ENVIRONMENTAL! ! PERSUASIVE ENGINEERING! -  Socially influencing systems that enable and motivate people to collaborate!
  11. 11. h<p://green-­‐behavior.com/buzzword-­‐patrol/eco-­‐friendly-­‐infographic.htm  
  12. 12. Social  Influence  (Behavior  Change)       Systems  (Technology)     Business  (Feedback  CollecAon)  
  13. 13. BEHAVIORAL! ! BEHAVIORAL INTENTION:! -  To engage with a publicly displayed Twitter-based system! PERSONAL! ! USER FACTORS:! -  Vicarious learning! -  Self-regulation! ENVIRONMENTAL! ! SOFTWARE FEATURES:! -  Social learning! -  Social comparison! -  Normative influence! -  Social facilitation! -  Cooperation! -  Competition! -  Recognition!
  14. 14. Social Learning
  15. 15. Social Influence features
  16. 16. Social Comparison
  17. 17. Normative Influence
  18. 18. Social Facilitation
  19. 19. Cooperation
  20. 20. Competition
  21. 21. Recognition
  22. 22. CT! Competition! SL! Social! learning! SC! Social comparison! CR! Cooperation! NI! Normative! influence! SF! Social facilitation! RE! Recognition! Involvement! Attitude! Engagement! Attitude and Behavior! Participation! Behavior! Agnis&S(be&(2014)&Socially&Influencing&Systems&
  23. 23. Social  Influence  (Behavior  Change)       Systems  (Technology)     Health  &  Wellbeing  (Workplace  AcAviAes)   h<p://www.zanda.com/items/things/00021250000090/ping-­‐pong  
  24. 24. BEHAVIORAL! ! BEHAVIOR! -  To do more physical activities at workplace! ! PERSONAL! ! ATTITUDE! -  Towards becoming more active during work hours! ENVIRONMENTAL! ! PERSUASIVE ENGINEERING! -  Inviting ping pong opponents! -  Joining the competition! -  Recognition for achievements! h<p://www.zanda.com/items/things/00021250000090/ping-­‐pong  
  25. 25. SL! Social! learning! SC! Social comparison! CR! Cooperation! NI! Normative! influence! SF! Social facilitation! Involvement! Attitude! Engagement! Attitude and Behavior! Participation! Behavior! Agnis&S(be&(2014)&Socially&Influencing&Systems&
  26. 26. Social  Influence  (Behavior  Change)       Systems  (Technology)     Health  &  Wellbeing  (Sleep)   h<p://www.kanesivesind.com/2013/03/30/sleep-­‐101/  
  27. 27. BEHAVIORAL! ! BEHAVIOR! -  To get earlier to bed! ! PERSONAL! ! ATTITUDE! -  Towards the importance of having enough good quality sleep! ENVIRONMENTAL! ! PERSUASIVE ENGINEERING! -  Triggering to go to bed! -  Comparison to oneself/others! -  Display who sleeps already! h<p://www.kanesivesind.com/2013/03/30/sleep-­‐101/  
  28. 28. CT! Competition! SL! Social! learning! CR! Cooperation! NI! Normative! influence! RE! Recognition! Involvement! Attitude! Engagement! Attitude and Behavior! Participation! Behavior! Agnis&S(be&(2014)&Socially&Influencing&Systems&
  29. 29. Social  Influence  (Behavior  Change)       Systems  (Technology)     Health  &  Wellbeing  (GraAtude)   h<p://www.miravalresorts.com/blog/post.cfm/10-­‐ways-­‐to-­‐cul(vate-­‐an-­‐aZtude-­‐of-­‐gra(tude  
  30. 30. BEHAVIORAL! ! BEHAVIOR! -  To express gratitude more often! PERSONAL! ! ATTITUDE! -  Towards selfless behavior! ! ENVIRONMENTAL! ! PERSUASIVE ENGINEERING! -  Achieve collective goal of 1000 thank you per week! -  Display an average! h<p://www.miravalresorts.com/blog/post.cfm/10-­‐ways-­‐to-­‐cul(vate-­‐an-­‐aZtude-­‐of-­‐gra(tude  
  31. 31. CT! Competition! SL! Social! learning! SC! Social comparison! SF! Social facilitation! RE! Recognition! Involvement! Attitude! Engagement! Attitude and Behavior! Participation! Behavior! Agnis&S(be&(2014)&Socially&Influencing&Systems&

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