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Persuasive Electric Vehicle @ MIT Media Lab

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Persuasive Electric Vehicle (PEV) addresses sedentary lifestyles, provides energy-efficient mobility, and takes advantage of existing bicycle lanes. Designed as a three-wheeler for stability, with a cover to protect from rain and the option for electric assist, PEV makes biking compelling for various demographics. Various persuasive interventions are displayed through user interaction with smartphones to facilitate pedaling behavior. Influential strategies are designed for both the interior and exterior of PEV. For example, an interior display can show how many previous riders have actually pedaled while riding a particular PEV. The exterior of PEV can change color depending on whether a rider actually pedals or not.

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Persuasive Electric Vehicle @ MIT Media Lab

  1. 1. PEV : FUTURE BEHAVIOR ACCEPT AS A SUSTAINABLE MODE EXERCISE ON THE GO
  2. 2. Package Delivery Mode People Mover Mode
  3. 3. HUMAN ATTITUDE (VALUES) HUMAN BEHAVIOR (PATTERNS)
  4. 4. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 6
  5. 5. PERSUASION SOCIAL INFLUENCE an ac$on of causing someone to do something through reasoning or argument a capacity to have an effect on the behavior of someone in a social context
  6. 6. h"p://levieva.blogspot.fi/2011/06/social-psychology.html
  7. 7. 77% of previous riders actually pedaled not pedaling pedaling Exterior Interior 53383 Kcal burned
  8. 8. @ags< CT Competition SL Social learning SC Social comparison CR Cooperation NI Normative influence SF Social facilitation RE Recognition SOCIAL INFLUENCE Downward Upward Injunctive Descriptive Goal Gain Goal Together Participants Onlookers
  9. 9. @ags< CT Competition SL Social learning SC Social comparison CR Cooperation NI Normative influence SF Social facilitation RE Recognition INVOLVEMENT ENGAGEMENT PARTICIPATION
  10. 10. http://mcsmb.com/mobile-apps/
  11. 11. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 21 Thanks: Matthias Wunsch
  12. 12. PERSUASIVE Change Care Social Engineering SMART Classify Understand Big Data SENSIBLE Read Feel Sensor Networks
  13. 13. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 24 h"ps://vimeo.com/151414235
  14. 14. PEV 2: Persuasive Electric Vehicle (Autonomous People/Goods Mover)!
  15. 15. 77% of previous riders actually pedaled not pedaling pedaling Exterior Interior 53383 Kcal burned
  16. 16. APPRECIATE UNNECESARY FAIL Self-Contained January 1st Self-Driven
  17. 17. FUTURE BEHAVIOR PRESENT BEHAVIOR TARGET GROUP

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