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Persuasive Cities for Sustainable Wellbeing @ MIT Media Lab

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TEDx talk - http://bit.ly/TEDxp

Publication - http://cp.media.mit.edu/s/Stibe_2016f_PCSW_CC_Larson.pdf

Can you imagine a city that feels, understands, and cares? Many of us live and work in an urban environment, however we often are not aware of how hugely our behavior is influenced by the environment. Future cities will alter human behavior in countless ways and Socially Influencing Systems (SIS) will play an important role in making urban spaces more livable and resource-efficient by addressing current environmental problems and enabling healthier routines. This talk will focus on discussing ways for reshaping our current environments and designing future "persuasive cities" to help people become healthier and to acquire sustainable lifestyles. As one of the examples, this talk will provide insights into a recently conducted, large-scale study called Biking Tourney. For six weeks, it engaged 239 employees of 14 organizations from the Greater Boston area, including Google, Miller Dyer Spears, Volpe, iRobot, Boston Children’s Hospital, FastCAP Systems, Cazena, and others. Altogether, the tourney participants rode 29,374 miles on their daily return trips to work.

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Persuasive Cities for Sustainable Wellbeing @ MIT Media Lab

  1. 1. @ags%
  2. 2. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 4
  3. 3. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 5
  4. 4. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 6
  5. 5. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 8 ATTITUDE BEHAVIORENVIRONMENT
  6. 6. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 9 HUMAN ATTITUDE (VALUES) HUMAN BEHAVIOR (PATTERNS) URBAN ENVIRONMENT (PHYSICAL / TECHNOLOGICAL)
  7. 7. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 12 HUMAN ATTITUDE (VALUES) HUMAN BEHAVIOR (PATTERNS) URBAN ENVIRONMENT (PHYSICAL / TECHNOLOGICAL)
  8. 8. Self-Contained January 1st Self-Driven @ags%
  9. 9. h"p://levieva.blogspot.fi/2011/06/social-psychology.html
  10. 10. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 19
  11. 11. @ags% CT Competition SL Social learning SC Social comparison CR Cooperation NI Normative influence SF Social facilitation RE Recognition SOCIAL INFLUENCE Downward Upward Injunctive Descriptive Goal Gain Goal Together Participants Onlookers
  12. 12. @ags% Socially Influencing Systems (SIS) Social Influence Information Systems Social learning (SL) Social comparison (SC) Normative influence (NI) Social facilitation (SF) Cooperation (CR) Competition (CT) Recognition (RE) Users Interaction Interfaces Information
  13. 13. @ags% Jogging: ︎ 374︎ Jogging: ︎ 12︎ Jogging: ︎ 0︎
  14. 14. COMPUTER – MEDIATED (CME) FACE–TO–FACE (FTF) COMPUTER – HUMAN (CHU) COMPUTER – MODERATED (CMO) INTERPERSONAL INFLUENCE User behavior User content Dynamic design Dynamic content Persuasive design
  15. 15. Usually:︎ 82︎ Usually: ︎ 20︎
  16. 16. http://mcsmb.com/mobile-apps/
  17. 17. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 34 Thanks: Matthias Wunsch
  18. 18. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 35 Thanks: Chengzhen Dai and Felipe Lozano-Landinez
  19. 19. GREEN LIGHT J J J J J J 7AM
  20. 20. J J L L L L L L GREEN LIGHT 9AM
  21. 21. 1 J 3 L CROSSING HARVARD BRIDGE MINUTES
  22. 22. 50 J 6 L CROSSING HARVARD BRIDGE CALORIES BURNED
  23. 23. 1 J 10 L CROSSING HARVARD BRIDGE COST $
  24. 24. @ags% CT Competition SL Social learning SC Social comparison CR Cooperation NI Normative influence SF Social facilitation RE Recognition INVOLVEMENT ENGAGEMENT PARTICIPATION
  25. 25. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 42 Thanks: Matthias Wunsch
  26. 26. 1000 640 790 430 820 Biking Tourney
  27. 27. 14 organizations 239 employees 29,374 miles
  28. 28. CT (58%) Competition PD Public Display RA Rankings EN (26%) Engagement SF (21%) Social Facilitation CR (58%) Cooperation β = 0.61 *** (.44) β = 0.24 ** (.08) β = 0.62 *** (.45) β = 0.27 ** (.14) β = 0.32 *** (.13) β = 0.23 ** (.10) β = 0.35 *** (.16) β = 0.23 ** (.13)
  29. 29. Thanks: Ronald Martin
  30. 30. Christiana von Hippel Sedentary Behavior
  31. 31. You used 10 gallons of water while washing your dishes Your sister only used 6 gallons of water Liz Voller Water Conserva>on
  32. 32. Ronald Martin Work Safety
  33. 33. Each Traffic Light will show team with highest points Team with highest points at the end of the day ‘conquers’ the traffic light Shin Bin Tan and Leo Brown
  34. 34. Phil Tinn
  35. 35. SURVEY AND DATA UPLOAD CONFIRM COMMUTING MODE UNIVERSITY-WIDE LIVE DISPLAYS SOCIALLY INFLUENCING SYSTEM competition among schools: modal split per school participation rate per school Fernando Granados and Javier Leal Commu>ng
  36. 36. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 55 HUMAN ATTITUDE (VALUES) HUMAN BEHAVIOR (PATTERNS) URBAN ENVIRONMENT (PHYSICAL / TECHNOLOGICAL)
  37. 37. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 56 HUMAN ATTITUDE (VALUES) HUMAN BEHAVIOR (PATTERNS)
  38. 38. Package Delivery Mode People Mover Mode Persuasive Electric Vehicle (PEV)
  39. 39. Persuasive Electric Vehicle (PEV) Hand-Free Shopping Experience
  40. 40. Persuasive Electric Vehicle (PEV) 1278 kg CO2 saved Exterior 467 Trips made 376 Users / Tourists
  41. 41. Persuasive Electric Vehicle (PEV) 77% of previous riders actually pedaled not pedaling pedaling Exterior Interior 53383 Kcal burned
  42. 42. PEV 2: Persuasive Electric Vehicle (Autonomous People/Goods Mover)!
  43. 43. Thanks: Ronald Martin
  44. 44. @ags% Ecosystem of Future Ci>es
  45. 45. Workshop on Empowering Ci>es
  46. 46. AGNIS@MIT.EDU@ags%

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