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@ags%
Persuasive Cities for
Sustainable Wellbeing
Dr. Agnis Stibe 4
120
2014
€ 30 000 000
FROM/VON
2010 —
TO/BIS
2014
Highlights
Radwege-Bauprojekte
Wichtige Radprojekte, in den Jahren 2010 ...
HUMAN
ATTITUDE
(VALUES)
HUMAN
BEHAVIOR
(PATTERNS)
URBAN
ENVIRONMENT
(PHYSICAL / TECHNOLOGICAL)
HUMAN
ATTITUDE
(VALUES)
HUMAN
BEHAVIOR
(PATTERNS)
URBAN
ENVIRONMENT
(PHYSICAL / TECHNOLOGICAL)
Persuasive Cities for
Sustainable Wellbeing
Dr. Agnis Stibe 11
h(p://inspira%on.goreapparel.com/cycling-to-work/
h(p://levieva.blogspot.fi/2011/06/social-psychology.html
@ags%	
Socially
Influencing
Systems
(SIS)
Social
Influence
Information
Systems
Social learning (SL)
Social comparison (SC)
N...
@ags%	
CT
Competition
SL
Social
learning
SC
Social
comparison
CR
Cooperation
NI
Normative
influence
SF
Social
facilitation
...
@ags%	
CT
Competition
SL
Social
learning
SC
Social
comparison
CR
Cooperation
NI
Normative
influence
SF
Social
facilitation
...
@ags%	
Jogging: ︎
374︎
Jogging: ︎
12︎
Jogging: ︎
0︎
Usually:︎
82︎
Usually: ︎
20︎
http://mcsmb.com/mobile-apps/
Persuasive Cities for
Sustainable Wellbeing
Dr. Agnis Stibe 28
Thanks: Matthias Wunsch
SENSIBLE
Read	 Feel	 Sensor	Networks
SMART
Classify	 Understand	 Big	Data	
SENSIBLE
Read	 Feel	 Sensor	Networks
GREEN	LIGHT	
J	
J	
J	
J	
J	
J	
7AM
J	
J	
L	
L	
L	
L	
L	L	
GREEN	LIGHT	
9AM
PERSUASIVE
Change	 Care	
Socially	Influencing	
Systems	
SMART
Classify	 Understand	 Big	Data	
SENSIBLE
Read	 Feel	 Sensor	N...
Persuasive Cities for
Sustainable Wellbeing
Dr. Agnis Stibe 35
Thanks: Chengzhen Dai and Felipe Lozano-Landinez
1000	
	640		
	790		
	430		
	820		
Biking	Tourney
Persuasive Urban Mobility Agnis Stibe 37
h"p://ar(cles.chicagotribune.com/2011-07-25/news/chi-citys-first-protected-bike-la...
Persuasive Cities for
Sustainable Wellbeing
Dr. Agnis Stibe 38
Thanks: Matthias Wunsch
14	
COMPANIES	
	
239	
EMPLOYEES	
	
29374	
MILES
Thanks: Ronald Martin
Christiana
von Hippel
Sedentary	Behavior
You used 10
gallons of water
while washing
your dishes
Your sister
only used 6
gallons of water
Liz Voller
Water	ConservaE...
Each Traffic Light will show team with highest points
Team with highest points at the end of the day
‘conquers’ the traffi...
SURVEY AND DATA UPLOAD
CONFIRM COMMUTING MODE
UNIVERSITY-WIDE LIVE DISPLAYS
SOCIALLY INFLUENCING SYSTEM
competition among ...
Thanks: Ronald Martin
Persuasive Cities for
Sustainable Wellbeing
Dr. Agnis Stibe 48
h(p://samblanco.com/2014/02/10/abaeverywhere-speed/
The	Planet	of	47	Kings.	The	white	mirror	told	that	is	going	to	happen.	It	said	there	
is	no	other	way.	Something	is	about	...
Package Delivery Mode People Mover Mode
Hand-Free Shopping Experience
1278 kg
CO2 saved
Exterior
467
Trips made
376
Users / Tourists
77%
of previous riders
actually pedaled
not pedaling
pedaling
Exterior Interior
53383
Kcal burned
APPRECIATE	 UNNECESARY	FAIL	
Self-Contained	 January	1st	 Self-Driven
FUTURE BEHAVIOR
PRESENT BEHAVIOR
TARGET GROUP
RIDE BICYCLE
DRIVE ALONE IN A CAR
MIT IS FACULTY
CHANGE TO ENERGY SAVING
USE REGULAR LIGHT BULBS
YOUR NEIGHBORS
THEIR - FUTURE BEHAVIOR
THEIR - PRESENT BEHAVIOR
YOUR - TARGET GROUP
@AGSTI AGNIS@MIT.EDU
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
Healthcare and Architecture @ Technion
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Healthcare and Architecture @ Technion

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Quality of life in cities can be improved through reshaping and advancing urban spaces with seamless persuasive and socially influencing strategies, thus empowering communities to succeed in achieving sustainable wellbeing. This research aims at helping people to acquire healthy and sustainable everyday routines through persuasive urban interventions that facilitate health behavior change at scale. The research seeks to create socially engaging environments supporting wellbeing and innovation through reshaping behavioral patterns, intelligent outdoor sensing, interactive public feedback channels, designing responsive neighborhoods, and fostering adoption of novel experiences in future cities.

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Healthcare and Architecture @ Technion

  1. 1. @ags%
  2. 2. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 4
  3. 3. 120 2014 € 30 000 000 FROM/VON 2010 — TO/BIS 2014 Highlights Radwege-Bauprojekte Wichtige Radprojekte, in den Jahren 2010 bis 2014 umgesetzt: 1: Ottakringer Straße, 2: Ring-Rund-Radweg, 3: Radwege rund um den Hauptbahnhof, 4: Landstraßer Gürtel, 5: Zentrum Meidling, 6: Kagraner Platz, 7: fahrradfreundliche Hasnerstraße Generelle Radverkehrsplanung und Studien Auswahl aus Konzepten und Studien: Radlangstrecken und Lückenschlüsse, befahrbare Haltestellenkaps für RadfahrerInnen, Piktogramme und Pfeile zur Erhöhung der Verkehrssicherheit, Radfahren gegen die Einbahn 1 2 4 5 6 3 7 Radfahren gegen die Einbahn +16% StVO-Novelle umgesetzt Fahrradstraße: 1.650 m Benutzungspflicht bei Radwegen aufgehoben: 1.970 m Begegnungszonen: 1.200 m Detailplanung Mehr als 600 Einzelmaßnahmen für den (fließenden und ruhenden) Radverkehr pro Jahr, unter breiter interdisziplinärer Beteiligung am Planungs- und Umsetzungsprozess: Dienststellen, Bezirke, Wirtschaftskammer, Polizei etc. (bis zu 30 Beteiligte) Radfahrnetz Citybike-Stationen +96 km 2010 Budget für die Radinfrastruktur Millionen Euro (6 Mio. p.a.) 30 79 2010 Winterdienst 266 km prioritär geräumte Radwege Errichtete Radabstellplätze 2010 +9.588 27.329 Stück 2014 36.917 Stück 2014 1.270 km 1.174 km Radinfrastruktur 2010–2014 Tempo-30-Zonen in Wien Befahrbare Haltestellenkaps für RadfahrerInnen Radlangstrecken Piktogramme und Pfeile zur Erhöhung der Verkehrs- sicherheit Radfahren gegen die Einbahn Modal Split Radverkehr Anteil des Radverkehrs an den zurückgelegten Wegen der Wienerinnen und Wienern 2010: 1.472 km 2014: 1.657 km 4,6% 7,1% 2010 2014 EINBAHN ausgen. 2010 208.790 m ausgen. 242.420 m EINBAHN 2014 Impressum: Magistrat der Stadt Wien, Rathaus, A-1082 Wien, www.verkehr.wien.at
  4. 4. HUMAN ATTITUDE (VALUES) HUMAN BEHAVIOR (PATTERNS) URBAN ENVIRONMENT (PHYSICAL / TECHNOLOGICAL)
  5. 5. HUMAN ATTITUDE (VALUES) HUMAN BEHAVIOR (PATTERNS) URBAN ENVIRONMENT (PHYSICAL / TECHNOLOGICAL)
  6. 6. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 11 h(p://inspira%on.goreapparel.com/cycling-to-work/
  7. 7. h(p://levieva.blogspot.fi/2011/06/social-psychology.html
  8. 8. @ags% Socially Influencing Systems (SIS) Social Influence Information Systems Social learning (SL) Social comparison (SC) Normative influence (NI) Social facilitation (SF) Cooperation (CR) Competition (CT) Recognition (RE) Users Interaction Interfaces Information
  9. 9. @ags% CT Competition SL Social learning SC Social comparison CR Cooperation NI Normative influence SF Social facilitation RE Recognition SOCIAL INFLUENCE Downward Upward Injunctive Descriptive Goal Gain Goal Together Participants Onlookers
  10. 10. @ags% CT Competition SL Social learning SC Social comparison CR Cooperation NI Normative influence SF Social facilitation RE Recognition INVOLVEMENT ENGAGEMENT PARTICIPATION
  11. 11. @ags% Jogging: ︎ 374︎ Jogging: ︎ 12︎ Jogging: ︎ 0︎
  12. 12. Usually:︎ 82︎ Usually: ︎ 20︎
  13. 13. http://mcsmb.com/mobile-apps/
  14. 14. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 28 Thanks: Matthias Wunsch
  15. 15. SENSIBLE Read Feel Sensor Networks
  16. 16. SMART Classify Understand Big Data SENSIBLE Read Feel Sensor Networks
  17. 17. GREEN LIGHT J J J J J J 7AM
  18. 18. J J L L L L L L GREEN LIGHT 9AM
  19. 19. PERSUASIVE Change Care Socially Influencing Systems SMART Classify Understand Big Data SENSIBLE Read Feel Sensor Networks
  20. 20. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 35 Thanks: Chengzhen Dai and Felipe Lozano-Landinez
  21. 21. 1000 640 790 430 820 Biking Tourney
  22. 22. Persuasive Urban Mobility Agnis Stibe 37 h"p://ar(cles.chicagotribune.com/2011-07-25/news/chi-citys-first-protected-bike-lane-completed-20110725_1_bike-lane-kinzie-street-damen-avenue
  23. 23. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 38 Thanks: Matthias Wunsch
  24. 24. 14 COMPANIES 239 EMPLOYEES 29374 MILES
  25. 25. Thanks: Ronald Martin
  26. 26. Christiana von Hippel Sedentary Behavior
  27. 27. You used 10 gallons of water while washing your dishes Your sister only used 6 gallons of water Liz Voller Water ConservaEon
  28. 28. Each Traffic Light will show team with highest points Team with highest points at the end of the day ‘conquers’ the traffic light Shin Bin Tan and Leo Brown
  29. 29. SURVEY AND DATA UPLOAD CONFIRM COMMUTING MODE UNIVERSITY-WIDE LIVE DISPLAYS SOCIALLY INFLUENCING SYSTEM competition among schools: modal split per school participation rate per school Fernando Granados and Javier Leal CommuEng
  30. 30. Thanks: Ronald Martin
  31. 31. Persuasive Cities for Sustainable Wellbeing Dr. Agnis Stibe 48 h(p://samblanco.com/2014/02/10/abaeverywhere-speed/
  32. 32. The Planet of 47 Kings. The white mirror told that is going to happen. It said there is no other way. Something is about to land on this Planet. Something unexpectedly strong and resilient. The Kings wondered and could not believe that. The Kings on the bright side of the Planet tried to pull their heads together and find a way to prepare for the inevitable occasion. At %mes, some of them expressed hope and some said is gonna be fine, but majority con%nuously kept their senses working on the unpredictable riddle. On the other side of the Planet, the dark Kings laughed and kept throwing stones into the river. It was so dark there that actually nobody saw what happen when another stone fell into the river. In fact, the river water could have been as transparent as skies on the bright side of the Planet.
  33. 33. Package Delivery Mode People Mover Mode
  34. 34. Hand-Free Shopping Experience
  35. 35. 1278 kg CO2 saved Exterior 467 Trips made 376 Users / Tourists
  36. 36. 77% of previous riders actually pedaled not pedaling pedaling Exterior Interior 53383 Kcal burned
  37. 37. APPRECIATE UNNECESARY FAIL Self-Contained January 1st Self-Driven
  38. 38. FUTURE BEHAVIOR PRESENT BEHAVIOR TARGET GROUP
  39. 39. RIDE BICYCLE DRIVE ALONE IN A CAR MIT IS FACULTY
  40. 40. CHANGE TO ENERGY SAVING USE REGULAR LIGHT BULBS YOUR NEIGHBORS
  41. 41. THEIR - FUTURE BEHAVIOR THEIR - PRESENT BEHAVIOR YOUR - TARGET GROUP
  42. 42. @AGSTI AGNIS@MIT.EDU

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