1.
@ags%

2.
Persuasive Cities for
Sustainable Wellbeing
Dr. Agnis Stibe 4

3.
120
2014
€ 30 000 000
FROM/VON
2010 —
TO/BIS
2014
Highlights
Radwege-Bauprojekte
Wichtige Radprojekte, in den Jahren 2010 bis 2014
umgesetzt: 1: Ottakringer Straße, 2: Ring-Rund-Radweg,
3: Radwege rund um den Hauptbahnhof, 4: Landstraßer
Gürtel, 5: Zentrum Meidling, 6: Kagraner Platz,
7: fahrradfreundliche Hasnerstraße
Generelle Radverkehrsplanung
und Studien
Auswahl aus Konzepten und Studien: Radlangstrecken und
Lückenschlüsse, befahrbare Haltestellenkaps für RadfahrerInnen,
Piktogramme und Pfeile zur Erhöhung der Verkehrssicherheit,
Radfahren gegen die Einbahn
1
2
4
5
6
3
7
Radfahren
gegen
die Einbahn
+16%
StVO-Novelle umgesetzt
Fahrradstraße: 1.650 m
Benutzungspflicht bei Radwegen aufgehoben: 1.970 m
Begegnungszonen: 1.200 m
Detailplanung
Mehr als 600 Einzelmaßnahmen für den (fließenden und ruhenden)
Radverkehr pro Jahr, unter breiter interdisziplinärer Beteiligung
am Planungs- und Umsetzungsprozess: Dienststellen, Bezirke,
Wirtschaftskammer, Polizei etc. (bis zu 30 Beteiligte)
Radfahrnetz
Citybike-Stationen
+96 km
2010
Budget für die
Radinfrastruktur
Millionen
Euro
(6 Mio. p.a.)
30
79
2010
Winterdienst
266 km prioritär geräumte Radwege
Errichtete Radabstellplätze
2010
+9.588
27.329 Stück
2014
36.917 Stück
2014
1.270 km
1.174 km
Radinfrastruktur 2010–2014
Tempo-30-Zonen in Wien
Befahrbare
Haltestellenkaps für
RadfahrerInnen
Radlangstrecken
Piktogramme
und Pfeile
zur Erhöhung der
Verkehrs-
sicherheit
Radfahren
gegen
die Einbahn
Modal Split Radverkehr
Anteil des Radverkehrs an den zurückgelegten
Wegen der Wienerinnen und Wienern
2010: 1.472 km
2014: 1.657 km
4,6%
7,1%
2010
2014
EINBAHN
ausgen.
2010
208.790 m
ausgen.
242.420 m
EINBAHN
2014
Impressum: Magistrat der Stadt Wien, Rathaus, A-1082 Wien, www.verkehr.wien.at

4.
HUMAN
ATTITUDE
(VALUES)
HUMAN
BEHAVIOR
(PATTERNS)
URBAN
ENVIRONMENT
(PHYSICAL / TECHNOLOGICAL)

5.
HUMAN
ATTITUDE
(VALUES)
HUMAN
BEHAVIOR
(PATTERNS)
URBAN
ENVIRONMENT
(PHYSICAL / TECHNOLOGICAL)

6.
Persuasive Cities for
Sustainable Wellbeing
Dr. Agnis Stibe 11
h(p://inspira%on.goreapparel.com/cycling-to-work/

7.
h(p://levieva.blogspot.fi/2011/06/social-psychology.html

8.
@ags%
Socially
Influencing
Systems
(SIS)
Social
Influence
Information
Systems
Social learning (SL)
Social comparison (SC)
Normative influence (NI)
Social facilitation (SF)
Cooperation (CR)
Competition (CT)
Recognition (RE)
Users
Interaction
Interfaces
Information

9.
@ags%
CT
Competition
SL
Social
learning
SC
Social
comparison
CR
Cooperation
NI
Normative
influence
SF
Social
facilitation
RE
Recognition
SOCIAL INFLUENCE
Downward Upward
Injunctive Descriptive
Goal Gain
Goal Together
Participants Onlookers

10.
@ags%
CT
Competition
SL
Social
learning
SC
Social
comparison
CR
Cooperation
NI
Normative
influence
SF
Social
facilitation
RE
Recognition
INVOLVEMENT
ENGAGEMENT
PARTICIPATION

11.
@ags%
Jogging: ︎
374︎
Jogging: ︎
12︎
Jogging: ︎
0︎

12.
Usually:︎
82︎
Usually: ︎
20︎

13.
http://mcsmb.com/mobile-apps/

14.
Persuasive Cities for
Sustainable Wellbeing
Dr. Agnis Stibe 28
Thanks: Matthias Wunsch

15.
SENSIBLE
Read Feel Sensor Networks

16.
SMART
Classify Understand Big Data
SENSIBLE
Read Feel Sensor Networks

17.
GREEN LIGHT
J
J
J
J
J
J
7AM

18.
J
J
L
L
L
L
L L
GREEN LIGHT
9AM

19.
PERSUASIVE
Change Care
Socially Influencing
Systems
SMART
Classify Understand Big Data
SENSIBLE
Read Feel Sensor Networks

20.
Persuasive Cities for
Sustainable Wellbeing
Dr. Agnis Stibe 35
Thanks: Chengzhen Dai and Felipe Lozano-Landinez

21.
1000
640
790
430
820
Biking Tourney

22.
Persuasive Urban Mobility Agnis Stibe 37
h"p://ar(cles.chicagotribune.com/2011-07-25/news/chi-citys-first-protected-bike-lane-completed-20110725_1_bike-lane-kinzie-street-damen-avenue

23.
Persuasive Cities for
Sustainable Wellbeing
Dr. Agnis Stibe 38
Thanks: Matthias Wunsch

24.
14
COMPANIES
239
EMPLOYEES
29374
MILES

25.
Thanks: Ronald Martin

26.
Christiana
von Hippel
Sedentary Behavior

27.
You used 10
gallons of water
while washing
your dishes
Your sister
only used 6
gallons of water
Liz Voller
Water ConservaEon

28.
Each Traffic Light will show team with highest points
Team with highest points at the end of the day
‘conquers’ the traffic light
Shin Bin Tan and Leo Brown

29.
SURVEY AND DATA UPLOAD
CONFIRM COMMUTING MODE
UNIVERSITY-WIDE LIVE DISPLAYS
SOCIALLY INFLUENCING SYSTEM
competition among schools:
modal split per school
participation rate per school
Fernando Granados and Javier Leal
CommuEng

30.
Thanks: Ronald Martin

31.
Persuasive Cities for
Sustainable Wellbeing
Dr. Agnis Stibe 48
h(p://samblanco.com/2014/02/10/abaeverywhere-speed/

32.
The Planet of 47 Kings. The white mirror told that is going to happen. It said there
is no other way. Something is about to land on this Planet. Something
unexpectedly strong and resilient. The Kings wondered and could not believe
that. The Kings on the bright side of the Planet tried to pull their heads together
and find a way to prepare for the inevitable occasion. At %mes, some of them
expressed hope and some said is gonna be fine, but majority con%nuously kept
their senses working on the unpredictable riddle. On the other side of the Planet,
the dark Kings laughed and kept throwing stones into the river. It was so dark
there that actually nobody saw what happen when another stone fell into the
river. In fact, the river water could have been as transparent as skies on the bright
side of the Planet.

33.
Package Delivery Mode People Mover Mode

34.
Hand-Free Shopping Experience

35.
1278 kg
CO2 saved
Exterior
467
Trips made
376
Users / Tourists

36.
77%
of previous riders
actually pedaled
not pedaling
pedaling
Exterior Interior
53383
Kcal burned

37.
APPRECIATE UNNECESARY FAIL
Self-Contained January 1st Self-Driven

38.
FUTURE BEHAVIOR
PRESENT BEHAVIOR
TARGET GROUP

39.
RIDE BICYCLE
DRIVE ALONE IN A CAR
MIT IS FACULTY

40.
CHANGE TO ENERGY SAVING
USE REGULAR LIGHT BULBS
YOUR NEIGHBORS

41.
THEIR - FUTURE BEHAVIOR
THEIR - PRESENT BEHAVIOR
YOUR - TARGET GROUP

42.
@AGSTI AGNIS@MIT.EDU