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Framework for Socially Influencing Systems

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People continuously experience various types of engagement through social media, mobile interaction, location-based applications, and other technologically advanced environments. Often, integral parts of such socio-technical contexts often are information systems designed to change behaviors and attitudes of their users by leveraging powers of social influence, further defined as socially influencing systems (SIS). Drawing upon socio-psychological theories, this paper initially reviews and presents a typology of relevant social influence aspects. Following that, it analyzes four partial least squares structural equation modeling (PLS-SEM) based empirical studies to examine the interconnectedness of their social influence aspects. As a result, the analysis provides grounds for seminal steps towards the development and advancement of a framework for designing and evaluating socially influencing systems. The main findings can also deepen understanding of how to effectively harness social influence for enhanced user engagement in socio-technical environments and guide persuasive engineering of future socially influencing systems.

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Framework for Socially Influencing Systems

  1. 1. SOCIALLY INFLUENCING SYSTEMS @ags%  
  2. 2. @ags%   Socially! Influencing! Systems! (SIS)! Social! Influence! Information! Systems! Social learning (SL)! Social comparison (SC)! Normative influence (NI)! Social facilitation (SF)! Cooperation (CR)! Competition (CT)! Recognition (RE)! ! Users! Interaction! Interfaces! Information!
  3. 3. @ags%   CT! Competition! SL! Social! learning! SC! Social comparison! CR! Cooperation! NI! Normative! influence! SF! Social facilitation! RE! Recognition! SOCIAL INFLUENCE! Downward! Upward! Injunctive! Descriptive! Goal! Gain! Goal! Together! Participants! Onlookers!
  4. 4. @ags%   Feedback  Collec%on   37   SL    SF    CR    CT    RE   Collabora%ve  Engagement   101   SL    SF    CR   Feedback  Collec%on   69   SL    SC    NI   Feedback  Collec%on   77   SL    SC    NI    SF    CR    CT    RE  
  5. 5. @ags%  
  6. 6. @ags%   CT! Competition! SL! Social! learning! SC! Social comparison! CR! Cooperation! NI! Normative! influence! SF! Social facilitation! RE! Recognition!
  7. 7. @ags%   CT! Competition! SL! Social! learning! SC! Social comparison! CR! Cooperation! NI! Normative! influence! SF! Social facilitation! RE! Recognition!
  8. 8. @ags%   CT! Competition! SL! Social! learning! SC! Social comparison! CR! Cooperation! NI! Normative! influence! SF! Social facilitation! RE! Recognition!
  9. 9. @ags%   CT! Competition! SL! Social! learning! SC! Social comparison! CR! Cooperation! NI! Normative! influence! SF! Social facilitation! RE! Recognition!
  10. 10. @ags%   CT! Competition! SL! Social! learning! SC! Social comparison! CR! Cooperation! NI! Normative! influence! SF! Social facilitation! RE! Recognition!
  11. 11. @ags%   CT! Competition! SL! Social! learning! SC! Social comparison! CR! Cooperation! NI! Normative! influence! SF! Social facilitation! RE! Recognition!
  12. 12. @ags%   CT! Competition! SL! Social! learning! SC! Social comparison! CR! Cooperation! NI! Normative! influence! SF! Social facilitation! RE! Recognition!
  13. 13. @ags%   CT! Competition! SL! Social! learning! SC! Social comparison! CR! Cooperation! NI! Normative! influence! SF! Social facilitation! RE! Recognition!
  14. 14. @ags%   CT! Competition! SL! Social! learning! SC! Social comparison! CR! Cooperation! NI! Normative! influence! SF! Social facilitation! RE! Recognition! INVOLVEMENT   ENGAGEMENT   PARTICIPATION  
  15. 15. @ags%   Socially! Influencing! Systems! (SIS)! Social! Influence! Information! Systems! Social learning (SL)! Social comparison (SC)! Normative influence (NI)! Social facilitation (SF)! Cooperation (CR)! Competition (CT)! Recognition (RE)! ! Users! Interaction! Interfaces! Information!
  16. 16. @ags%   TABLE 4 PERSUASION VS. SOCIAL INFLUENCE
  17. 17. @ags%   TYPOLOGY OF COMPUTER-SUPPORTED INFLUENCE
  18. 18. COMPUTER – MEDIATED (CME)! FACE–TO–FACE (FTF)! COMPUTER – HUMAN (CHU)! COMPUTER – MODERATED (CMO)! INTERPERSONAL! INFLUENCE! User! behavior! User! content! Dynamic! design! Dynamic! content! Persuasive! design!
  19. 19. SOCIALLY INFLUENCING SYSTEMS@ags%   AGNIS@MIT.EDU
  20. 20. @ags%  

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