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Content Development & Social Media


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Southern Region PLN Session

Published in: Education, Technology, Business
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Content Development & Social Media

  1. 1. Content Development & Social Media Craig H. Wood, Ashley S. Griffin, Diane Bales, Jerri Caldwell-Hammonds, Maggie Lawrence
  2. 2. 78%
  3. 3. I eat #cookies Social MediaI “Like” cookies Explained Social Strand Media ( hang out with people who like cookiesThis is where I eat cookiesWatch me eat cookiesI am skilled at eating cookies Here is a cookie recipeI take cool pictures of my cookies I write (blog) about cookiesI recommend my favorite places to buy and eat cookies I am listening to the Cookie Monster Rap Song
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  8. 8. Engagement Through Blogging
  9. 9. Social Media Use in the eXtension Alliance for Better Child Care: Strategies and Lessons Learned Diane W. Bales Extension Specialist, The University of Georgia Co-Leader, Child Care Community of Practice
  10. 10. Who We Are• Extension faculty with research-based expertise in early care and education• Committed to high-quality child care• Serve multiple audiences 1. Child care providers 2. Parents seeking child care 3. Employers supporting employees’ child care needs• Primary focus on child care providers’ needs
  11. 11. Why Facebook?• We are there already• Our Community of Interest is also there• Making ourselves known among professionals• Connecting with others in the child care field• Chance to broaden conversation
  12. 12.
  13. 13. Facebook Provides Usage Information
  14. 14. Twitter Usage Statistics• Output: 1,050 tweets and counting• Outreach: 336 followers• Influencing Others – Retweets: your tweets, tweeted by others – @ Mentions: tweets mentioning your name
  15. 15. Other Social Media Outlets• Child Care and Military Families page on Facebook• Military Child Care Twitter feed• Early Care & Education for Military Families group on LinkedIn• BetterChildCare channel on YouTube
  16. 16. What We’ve LearnedThrough Social Media Use• CoP members vary widely in technical abilities and interest in social media• A “champion” helps get started• CoP members need to be intentionally engaged and see this as a part of their eXtension work• Paid staff are very helpful but not required• Tools on social media sites make it easier• Listen as well as talk• We can do a lot with only a few minutes per day
  17. 17. SHARE SMARTER, NOT HARDERBuilding Your Team & Connecting with Your AudienceJerri Hammonds, Auburn UniversityUrban Integrated Pest ManagementCommunity of Practice
  18. 18. THE URBAN IPM SOCIAL MEDIA TEAM Building a Team Who Shares Rules of Engagement for the Team When Posting What We Share Facebook Analytics Feeding your Facebook Page & Twitter Feed
  19. 19. BUILDING A TEAM WHO SHARES There is strength in numbers so create a TEAM.  Have MANY administrators on your Facebook page.  Admins receive notifications per activity.  Admins are able to post as the page.  Suggest team members install an app on their computers and mobile devices.  Apps help to keep Twitter close at hand for posting and for retweeting and allows them to stay logged into the account.  TweetCaster  Hootsuite Play to the individual’s strengths.
  20. 20. THE RULES OF ENGAGEMENT Use conversational language. Post light and funny tidbits occasionally. Post as your Facebook page. Don’t “blow up” someone’s Twitter feed.
  21. 21. WHAT WE SHARE Events Blog Post Links Light and Funny Updated CoP Content Light and Funny Posts Updated CoP Content
  22. 22. WHAT WE SHARE Photos Videos Polls Videos Videos Name that Bug
  26. 26. JUST GETTING STARTED? Block off an hour or so of time to learn and have someone you can call on for help. Don’t be afraid to ASK questions. RELAX! Be patient with yourself and with your team members. “Of all the things you wear, your attitude is the most important.” ― Janet Lane
  27. 27. KEEP SOCIAL MEDIA CLOSE HootSuite TweetCaster Facebook App
  28. 28. SHARE SMARTER, NOT HARDERBuilding Your Team & Connecting with Your AudienceJerri Hammonds, Auburn UniversityUrban Integrated Pest ManagementCommunity of Practice
  29. 29. eXHorses Channel
  30. 30. • Chunk Video• Created Playlists> 48,000 Views
  31. 31. • Contextual descriptions with keywords/tags• Links back to the site
  32. 32. • Embed Video• NEW Video Shorts• Promotion for LEARN Webinars
  33. 33. • Comments• Conversation
  34. 34. • Brand the channel••• Comments/Conversation• Curate videos – user accounts• Drive Traffic
  35. 35. Adm/College information/updates How you canProgram & timely events use Social MediaUpdates to 4-H, Ag, FCS, facultyCounties or building your inVideo updatesNetwork with other Extension Administrators Share factsheets, County offices, etc.Cool pictures of your College activities Write your monthly update
  36. 36. Best Practices/Tips• Pick one, be comfortable, then add• Be Conversational• Always be listening• Be yourself• Be regular and timely• Don’t always broadcast• Chunk content• Use hashtags• Engage in other networks (AgChat)
  37. 37. The Future