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PPT on product launch of solar bettery

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PPT on product launch of solar bettery

  1. 1. IntroducingOne solution to all your power problemsA solar charger that charges all your electronic deviceslike –MobileIPodsSmart phoneDigital camerasMp3 playersLaptops
  2. 2. AIM• Our goal is to put renewable energy solutions literallyin the hands of millions of people world wide –bringing clean and affordable energy to every personwho needs it regardless of geography or economicstanding.
  3. 3. ObjectivesMarketing objectives• To create product awareness among consumers• To achieve sales of 2 lakh units in 1st year ofoperation• To create multiple distribution channelFinancial objectives• To achieve breakeven in the initial year of itsinception
  4. 4. 4 P’s product Who am I?A multi utility charger running on a solar system What I look like? Whom do I offer?High mobility users, places having electricity shortages, devicesrequiring high power consumption
  5. 5. 4 P’s promotion• Newspaper Ads ( local+ Regional+ National)No charger? No electricity?no plug point? No battery?watch out for this space forsolution….• Say goodbye to all your “battery low” coming your way is thesolar charger• Charges all your gizmos gadgets from mobile to iPods• Now available to all leading outlets• You can also visit us at www.sol.com
  6. 6. 4 P’s promotionHoardingsRadio channels
  7. 7. Direct Marketing
  8. 8. 4 P’s PricingPricing objectivesTo offer a high end product at a premium price range of 1000 to1200 to customersCost estimationRaw material cost s@50% of product selling priceOther expense cost@ 45% of product selling priceCompetitors analysisUnorganized sector : 200 – 500( normal charger)Branded players : Rs 500 – Rs 1500 (E.g.: Sony)Imported solar charger: Rs 2000 – Rs2500)
  9. 9. 4 P’s place• Retail sales:- to target to 1500 retailers by offering highmargins of Rs 200- Rs 300 & incentives on achievingsales volume• Bulk sales:- targeting Nokia in a tie up to sell ourproduct through its distribution channels• Institutional sales:- targeting 4 defense canteens to sellour product at a discount• Direct marketing:- employment of aggressive salesforce to increase brand awareness and direct sales
  10. 10. Future ScopeMarket survey for consumer responseExpand sales to other citiesCharger with higher capacityEntering Rural market
  11. 11. • For more information you can log into ourwebsitewww.sol.com.npOr call us as +91-90290902901560000-toll free number
  12. 12. INCEPTORPUJA AGRAWALThe E.N.DE-energyN-neverD-dies

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