Impact of social media using new media tools in teaching, research, and outreach

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Presentation at Cornell's ILR School Faculty Retreat, 8/18/2011.

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Impact of social media using new media tools in teaching, research, and outreach

  1. 1. The Impact of Social MediaUsing New Media Tools in your Teaching, Research, and Outreach Andrew Gossen (@agossen) ILR Faculty Retreat August 18, 2011
  2. 2. Social Media• Built on networks• Emphasis on sharing user-generated content• Cultural values – Engagement – Transparency – (Relative) informality – Authenticity
  3. 3. Babson Survey ResearchGroup/Pearson Survey (April 2011)
  4. 4. Social Media• Find• Be found• Share• Be shared with
  5. 5. Social MediaSocial media offers a quick, easy way to share less formal content and engage with a variety of networks.
  6. 6. Facebook
  7. 7. Facebook
  8. 8. Facebook
  9. 9. Facebook
  10. 10. “You hunt where the ducks are. Facebook is where my students are.” - Jeff Nunokawa
  11. 11. Blogs
  12. 12. Blogs
  13. 13. Blogs
  14. 14. Blogs
  15. 15. Blogs
  16. 16. Blogs
  17. 17. Blogs
  18. 18. Blogs
  19. 19. Twitter
  20. 20. Twitter
  21. 21. Twitter
  22. 22. Twitter
  23. 23. Quora“But there’s a magic to Quora that hascaptured Silicon Valley’s imagination.Something about the quality of the peopleand the content. Real discussions break out onQuora all the time. The signal to noise ratio isextremely high.” - Michael Arrington
  24. 24. Quora
  25. 25. Quora
  26. 26. Quora
  27. 27. Quora
  28. 28. Quora
  29. 29. Livestream
  30. 30. Questions to ask yourself• Do I want this? Does it help me personally or professionally?• Do I have the time to invest in a social media presence? – Learning – Maintaining – Evolving• How will my colleagues respond?
  31. 31. Platforms mentioned• www.facebook.com• blogs.cornell.edu• www.twitter.com• www.quora.com• www.livestream.com

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