Online: Book Clubs, Podcasting, and More Andrew Gossen, Princeton University
Stanford Book Salon – Fall 2002
Stanford Book Salon <ul><li>Faculty invited to choose books </li></ul><ul><li>Audio intro to book available at beginning o...
Tiger Tomes – Fall 2005
Tiger Tomes <ul><li>Books written by alumni or faculty authors and chosen by committee </li></ul><ul><li>Moderated online ...
Duke Reads – Fall 2007
Duke Reads <ul><li>Books selected by faculty/administrators </li></ul><ul><li>Online discussion throughout month </li></ul...
 
 
 
 
Platforms <ul><li>Stanford Book Salon: PCI Discussion Group Module </li></ul><ul><li>Tiger Tomes: Phorum 5.1.15 (open sour...
Monthly Postings 314     Sep-07 212     Aug-07       Jul-07 176     Jun-07 239   44 May-07   34 52 Apr-07   25 168 Mar-07 ...
Podcasting/Vodcasting
Considerations with pod/vodcasting <ul><li>Production of media file </li></ul><ul><li>Formatting file  </li></ul><ul><li>D...
Web 1.0 Distribution
Web 1.5 Compromise
Homegrown Podcast
Homegrown Podcast
iTunes
iTunes
iTunes
iTunes U
iTunes U
iTunes U
iTunes U
1019 16.85% 0:01:49 0:08:05 569 653 Total 969 17.34% 0:01:53 0:08:24 543 623 Real Media 50 6.67% 0:00:24 0:01:22 26 30 Win...
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Book Clubs Podcasting And More Andrew Gossen

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Book Clubs Podcasting And More Andrew Gossen

  1. 1. Online: Book Clubs, Podcasting, and More Andrew Gossen, Princeton University
  2. 2. Stanford Book Salon – Fall 2002
  3. 3. Stanford Book Salon <ul><li>Faculty invited to choose books </li></ul><ul><li>Audio intro to book available at beginning of month </li></ul><ul><li>Moderated online discussion group </li></ul><ul><li>End-of-month live book discussion on campus </li></ul><ul><li>Live discussion taped and put up on iTunes </li></ul><ul><li>Approx. budget: $12,000 </li></ul>
  4. 4. Tiger Tomes – Fall 2005
  5. 5. Tiger Tomes <ul><li>Books written by alumni or faculty authors and chosen by committee </li></ul><ul><li>Moderated online discussion group </li></ul><ul><li>Archives of past discussions not available </li></ul><ul><li>Approx budget: $5,000 </li></ul>
  6. 6. Duke Reads – Fall 2007
  7. 7. Duke Reads <ul><li>Books selected by faculty/administrators </li></ul><ul><li>Online discussion throughout month </li></ul><ul><li>1 hr. live discussion each month online, with audio and chat </li></ul><ul><li>Recording of audio component of discussion uploaded to iTunes </li></ul>
  8. 12. Platforms <ul><li>Stanford Book Salon: PCI Discussion Group Module </li></ul><ul><li>Tiger Tomes: Phorum 5.1.15 (open source) </li></ul><ul><li>Duke Reads: Memlink (discussion board), Web Dialogues (live discussion) </li></ul>
  9. 13. Monthly Postings 314     Sep-07 212     Aug-07       Jul-07 176     Jun-07 239   44 May-07   34 52 Apr-07   25 168 Mar-07   65 137 Feb-07     54 Jan-07   29 84 Nov-06   30   Oct-06   108 189 Sep-06       2006/07     22 May-06   30 54 Apr-06   38 79 Mar-06   57 30 Feb-06   69 81 Nov-05   60 68 Oct-05   68   Sep-05 Barnes & Noble Tiger Tomes Stanford Reads 2005/06
  10. 14. Podcasting/Vodcasting
  11. 15. Considerations with pod/vodcasting <ul><li>Production of media file </li></ul><ul><li>Formatting file </li></ul><ul><li>Distributing file </li></ul><ul><ul><li>Homegrown solution </li></ul></ul><ul><ul><li>Commercial Solution </li></ul></ul><ul><ul><ul><li>iTunes </li></ul></ul></ul><ul><ul><ul><li>iTunes U </li></ul></ul></ul>
  12. 16. Web 1.0 Distribution
  13. 17. Web 1.5 Compromise
  14. 18. Homegrown Podcast
  15. 19. Homegrown Podcast
  16. 20. iTunes
  17. 21. iTunes
  18. 22. iTunes
  19. 23. iTunes U
  20. 24. iTunes U
  21. 25. iTunes U
  22. 26. iTunes U
  23. 27. 1019 16.85% 0:01:49 0:08:05 569 653 Total 969 17.34% 0:01:53 0:08:24 543 623 Real Media 50 6.67% 0:00:24 0:01:22 26 30 WindowsMedia Plays International visits Median visit length Avg. visit length Unique visitors Visits (through 6/30/06) 2006 1643 22.64% 0:02:56 0:07:46 597 825 Total 1410 24.00% 0:03:02 0:08:06 560 770 Real Media 233 3.60% 0:01:25 0:03:02 37 55 WindowsMedia Plays International visits Median visit length Avg. visit length Unique visitors Visits 2005 401 27.62% 0:03:02 0:10:25 207 239 Total 401 27.62% 0:03:02 0:10:25 207 239 Real Media n/a n/a n/a n/a n/a n/a WindowsMedia Plays International visits Median visit length Avg. visit length Unique visitors Visits (beginning 7/1/04) 2004

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