Hilltop Challenge - Huntington Management Consulting

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Hilltop Challenge - Huntington Management Consulting

  1. 1. Evolving The Accelerator Into a Self-Sustaining 21st Century Model Huntington Management ConsultingStefanie Barron • Martin Lemaire • Rani Pimentel • Chris Rossignol
  2. 2. Market Potential in Retail Impact InvestingFuture Individual Donors Will Provide Majority of Non-Profit Investing “There is a $120 billion market hiding in plain sight.” -Hope Consulting • 90% of Americans with salaries between $80K and $250K are Foundations 21% open to impact investing • 50% of Americans with greater than Charitable $1MM salary say they will contribute Giving less than $10K per year Corporations 4% • Current market potential of $120BN, Individuals growing to $500BN in five years 75%Source: Tactical Philanthropy Advisors
  3. 3. Students Provide Link to InvestorsReach Individual Donor Network Through Student Connections Professors • 15.9 million university Peers Advisors students in the U.S. • Student reach estimated Student at 100 million people Employers Family • Students connect directly to retail investor network Alumni Friends
  4. 4. Capture Student PotentialMaximize Potential of Student Expertise Through Addressing Student Needs Student Student Needs Potential
  5. 5. Accelerate IMPACT ModelActionable Steps for Agora to Kick Start Undergraduate Movement Create IMPACT Integrate Empower
  6. 6. Accelerate IMPACT ModelActionable Steps for Agora to Kick Start Undergraduate Movement Create IMPACT Integrate Empower
  7. 7. Student Run IMPACT GeneratorsCreate a Student Organization for Social Entrepreneur Empowerment • Engage passionate students in impact investing • Guide by Agora Mentor Network • Generate capital to foster growth in Central America
  8. 8. IMPACT Generator ProcessReady, Set, Go Process for Developing Ongoing Relationships Ready Agora Assigns Business and Mentor Central American business requests capital needed to fund growth Set Students Raise Capital to Make Impact Investment Through alumni network, endowment, fundraisers and events Go Students Perform Needed Consulting Initiatives Agora connects students with needed resources Students Make Spring-Break On-Site Visit to Location Students connect directly with investment, engage in program Students Write Agora Impact Report/Video Promote ROI and success of impact investments
  9. 9. IMPACT Generator PortalStrengthen the Movement Through Building Connections Meet the Generators IMPACT Portal Donations Investor Information Fundraising Ideas IMPACT Discussions Social Media Hookup
  10. 10. Accelerate IMPACT ModelActionable Steps for Agora to Kick Start Undergraduate Movement Create IMPACT Integrate Empower
  11. 11. Accelerator StructurePicture the Relationship Between Students and The Agora Partnership Agora Partnerships Advisory Board Program Director Portfolio Manager 1 Portfolio Manager 2 Portfolio Manager ‘n’
  12. 12. Accelerator StructurePicture the Relationship Between Students and The Agora Partnership Agora Partnerships Advisory Board Program Director Student IMPACT Board Portfolio Manager 1 Portfolio Manager 2 Portfolio Manager ‘n’ IMPACT IMPACT IMPACT Generator Generator Generator
  13. 13. Accelerator StructurePicture the Relationship Between Students and The Agora Partnership Agora Partnerships • One nomination per IMPACT Generator Advisory Board • Share of best practicing and Program innovative ideas Director • SGB correlations Student IMPACT Board • Provide Agora youthful insight- how to reach Portfolio Manager 1 Portfolio Manager 2 Portfolio Manager ‘n’ future investors IMPACT IMPACT IMPACT Generator Generator Generator
  14. 14. Accelerate IMPACT ModelActionable Steps for Agora to Kick Start Undergraduate Movement Create IMPACT Integrate Empower
  15. 15. Utilize Potential to Grow MovementGrowing Upon Newly Established Foundation of IMPACT Generators Local Alumni Student Community Network Body Create Measurable Initiatives
  16. 16. Local Community Partnerships Create IMPACTSpread Awareness and Generate Revenues for Investment Local Community Metric: ROI, Trackable Links • Localized, grassroots People Planet marketing • Strategic partnerships Profit • Brand awareness • Infiltrate student common places • Generate “cool” factor
  17. 17. Alumni Network and Endowment Funds Create IMPACTCapitalize on University Network Driven By Student Pride Alumni Network Metric: Total Donation per Account, Alumni, Student Giving To Your University • Alumni loyalty • Support next generation – Direct contact – Matching gifts – One-time donation – Multi-year commitment Agora Partnerships IMPACT Generator As an alumni, invest in student-led organization fighting • Endowment fund poverty, protecting the environment and improving Central American Communities • Donor recognition DONATE NOW • Life income gift
  18. 18. Ask UsLIKE the IMPACT Contest About Our Mobile App! Create IMPACTDrive Awareness Amongst Peers in Support of Cause Student Body Metric: Trackable Links, Click-Through Investments IMPACT Generators create their own Facebook fanpage and social networks Agora hosts semester-long competition sponsored by a corporate investor IMPACT Generators compete to see which university can build the most support Winner has the most “Likes” and Fans www.facebook.com/IMPACTMIT Prize: $10,000 to invest in respective company Drive Increase Strengthen Support Impact Movement Involvement Social Media Entrepreneurs
  19. 19. Accelerate IMPACT ModelActionable Steps for Agora to Kick Start Undergraduate Movement Create IMPACT Integrate Empower
  20. 20. Agora - Accelerator StructureDefine Roles in Agora Partnerships Resulting from IMPACT Generator Implementation Finding the best SGB’s for Agora investment opportunities Partnerships Explore corporate investment opportunities Advisory Young professionals mentor IMPACT Board generators Ensure Accelerator Program resource availability Director Coordinate networking between IMPACT Generators Student IMPACT Board Focus on strengthening Portfolio Manager 1 Portfolio Manager 2 Portfolio Manager ‘n’ SGB relationships Social impact measurement IMPACT IMPACT IMPACT Generator Generator Generator
  21. 21. Summary ResultsStrategic Results Universities Engaged by 2016 Total Students Engaged by 2016 Total Dollars Raised by Students from 2011 to 2016 16 273 $110,184,208Agora Partnerships Positioned for 21st Century Total Dollars Raised per Student $403,605 Low Transaction Costs Student Human Capital Sustainable Business Model High Deal Flow Engagement with Undergrads Student IMPACT board
  22. 22. Evolving The Accelerator Into a Self-Sustaining 21st Century Model DiscussionHuntington Management Consulting
  23. 23. Discussion Appendix Huntington Management Consulting Financial Strategy Strategy Strategy IDEA Box IDEA Box Pro Forma ‘Day in AgoraStudent IMPACT Agora Chip New Social Income the Life’ Value Prop UGD Leaders Fro-Yo Networks Investor Accelerator Target IMPACT Agora Coffee Facebook Dashboard Structure Universities Portal Sleeves Fanpage Investor Upper-Mgmt IMPACT Student LIKE the Hydrate to Types Roles Portal Content Role IMPACT AccelerateCoffee Sleeve Sources MBA Corp Investor Alternative Mobile App Impact and Uses Differentiator Package Spring Break Climber Agora Agora Impact Strategy ‘Start the Paid Research T-ShirtBalance Sheet Report/Video Timeline IMPACT’ Kit Scholarships Campaign IMPACT Impact Cash Strategic Alternative Lecture Two-Minute Metrics Info Flow Risks Options PowerPoint Recap
  24. 24. Accelerate IMPACT ModelThree-Step Pyramid to Engage Student Passion into the Impact Investing Movement Create IMPACT Integrate Empower
  25. 25. Student Run IMPACT GeneratorsActionable Steps for Agora to Kick Start Undergraduate Movement
  26. 26. Unleash the Potential of Impact EntrepreneursIntegrate Undergraduate Students into the Impact Investing Movement United States Central America
  27. 27. Unleash the Potential of Impact EntrepreneursIntegrate Undergraduate Students into the Impact Investing Movement United States Central America
  28. 28. Unleash the Potential of Impact EntrepreneursIntegrate Undergraduate Students into the Impact Investing Movement United States Central America Fight Poverty, Protect the Environment and Improve Central American Communities
  29. 29. Implementation TimelineTimeline of Major Events 2011 2012 2013 2014 2015 Campus Marketing Initiatives Impact Generator Student Impact Board Local Business Partnerships Like the Impact Competition Reinvest Cash Flows into Universities Mobile App
  30. 30. Corporate Investor Package Create IMPACTHow Should Students Approach Companies for Investment Opportunity? Corporate Investors • Use of alumni network • Business plan from SGB • Impact entrepreneur’s goals must be outlined – Financial capital – Goods / services that will be produced – Social impact opportunity • 3 minute YouTube summary video of SGB operations – Generators must help create • “Investor Dashboard”
  31. 31. Investor Dashboard Create IMPACT Corporate Investors Oscaritos’ Performance Dashboard Total Jobs Total Goods Created Produced Target Investment Infusion Investor ROI Impact ROI Current Investment Level
  32. 32. Jobs Weighting System Weight Based On •Job Growth (year over year) •% of employees paid a living wage •Ratio of highest to lowest paid employee •# of employees in managerial positions •Higher weight for industry or service jobs •Lower weight for agricultural job
  33. 33. Impact Cash / Information Flow Agora takes 2.5% investor infusion Impact Investors Agora Entrepreneurs Agora returns infusion with % return $1,000 contact fee after successful Impact goal is met Impact Generators Cash Inflow to Impact Entrepreneurs Cash Outflow to Investors Information Flow
  34. 34. IMPACT Initiative Metrics Metric 1 Metric 2 Metric 3 Mobile Application Click Through Rate Donation per Download - Frozen Yogurt ROI Flavor Purchase Percent - Coffee Sleeves Difference of Website Visits Metric 1 less on-sight traffic - Coffee House Home Page Direct Click Through Rate Time Spent on Website Donations from Direct User Alumni Network $ Donated per Account $ Donated per Alumni $ Donated per Student High Level Results Total Students Engaged Universities Engaged $ Raised by Students
  35. 35. Creating a Buzz in the ClassroomDesign a PowerPoint Slide to be Displayed Prior to the Start of Lectures
  36. 36. AlternativesPossible Strategies for the Accelerator Program in the 21st Century Self-Sufficient Control Over Develop Collegiate Business Model Investment Relationship Alternatives Create University “Accelerator” Class    Social Media Campaign    Undergraduate Student Led Investment Organization   
  37. 37. “Start the Impact” KitProvide Student Leaders the Tools to Set-up Their University IMPACT Generator • Leadership roles • Constitution development • Video presentation on Agora and Impact Investing • Fundraising Ideas • Connection to Agora resources • How-to write an IMPACT Report • Username/Password to IMPACT Portal – Connection to network
  38. 38. Strategic RisksThree Major Risks of Implementation Strategy Targeted University Fails to Student Driven Funding Motivation of Students Implement Methods Fail Social entrepreneurship awareness is spreading Apply model to any IMPACT Generator University Resume building Contingency Fund provides opportunity Competition aspect temporary support initiative Career development Look for corporate donors Unique experience with lifelong benefits
  39. 39. Coffee Sleeve ImpactDrive Traffic to Agora Website and Measure Results of Marketing Efforts Negotiate with coffee shop to make Agora website the homepage after free Wi-Fi login Track effectiveness of sleeve by measuring click- thru traffic on website 30% of coffee purchasers stay in shop Measure how many site hits come from coffee shop IP address Compare to normal click thru, attribute differences to sleeve impact
  40. 40. Campus T-Shirt CampaignCreate Progress Report to Motivate Future Investments
  41. 41. Agora IMPACT Report and VideoCreate Progress Report to Motivate Future Investments • Written by students, revised by advisor • Status report of progress, social return on investment • Students build upon previous semester report • Tools for investor education • Attract media attention, PR opportunities Upload to Portal: Strengthen IMPACT network
  42. 42. Agora Partnerships Revenues Statement of Activities Support and Revenue 2011 2012 2013 2014 2015 2016 Contributions $ 336,931 $ 459,986 $ 557,491 $ 619,730 $ 754,154 $ 900,000 Grants $ 299,431 $ 249,986 $ 174,991 $ 64,730 $ 26,654 $ - Donations $ - $ - $ - $ - $ - $ - Investments (2.5% of Par) $ 37,500 $ 210,000 $ 382,500 $ 555,000 $ 727,500 $ 900,000 Interest Income $ 5,242 $ 5,505 $ 5,780 $ 6,069 $ 6,372 $ 6,691 Fee Income $ 20,000 $ 112,000 $ 204,000 $ 296,000 $ 388,000 $ 480,000 Other Income $ 53,595 $ 53,505 $ 53,229 $ 52,873 $ 52,990 $ 52,494 Total Support and Revenue $ 415,769 $ 630,996 $ 820,500 $ 974,672 $ 1,201,516 $ 1,439,184
  43. 43. Pro Forma Statement of Activities Support and Revenue 2011 2012 2013 2014 2015 2016 Contributions $ 336,931 $ 459,986 $ 557,491 $ 619,730 $ 754,154 $ 900,000 Grants $ 299,431 $ 249,986 $ 174,991 $ 64,730 $ 26,654 $ - Donations $ - $ - $ - $ - $ - $ - Investments (2.5% of Par) $ 37,500 $ 210,000 $ 382,500 $ 555,000 $ 727,500 $ 900,000 Interest Income $ 5,242 $ 5,505 $ 5,780 $ 6,069 $ 6,372 $ 6,691 Fee Income $ 20,000 $ 112,000 $ 204,000 $ 296,000 $ 388,000 $ 480,000 Other Income $ 53,595 $ 53,505 $ 53,229 $ 52,873 $ 52,990 $ 52,494 Total Support and Revenue $ 415,769 $ 630,996 $ 820,500 $ 974,672 $ 1,201,516 $ 1,439,184 Liabilities and Net Assets Impact Generator Expenses $ 6,500 $ 19,250 $ 20,500 $ 22,000 $ 23,000 $ 70,500 Salaries and Benefits $ 304,000 $ 395,500 $ 487,000 $ 578,500 $ 670,000 $ 761,500 Agora Platform Support $ 74,300 $ 81,730 $ 81,730 $ 81,730 $ 81,730 $ 81,730 Technological Support $ 42,300 $ 46,300 $ 50,700 $ 55,540 $ 60,864 $ 66,720 Accelerator Summit $ 14,500 $ 15,225 $ 15,986 $ 16,786 $ 17,625 $ 18,506 First Annual investor Conference $ 21,800 $ 21,800 $ 21,800 $ 21,800 $ 21,800 $ 21,800 Ratings $ 10,000 $ 56,000 $ 102,000 $ 148,000 $ 194,000 $ 240,000 Miscellaneous $ 75,851 $ 63,487 $ 61,710 $ 55,636 $ 54,060 $ 55,030 Total Expenses $ 549,251 $ 699,292 $ 841,427 $ 979,992 $ 1,123,079 $ 1,315,787 Change in net Assets $ (133,482) $ (68,296) $ (20,927) $ (5,320) $ 78,437 $ 123,398
  44. 44. Agora Expenses Liabilities and Net Assets Impact Generator Expenses $ 6,500 $ 19,250 $ 20,500 $ 22,000 $ 23,000 $ 70,500 Impact Geneerator Contingency Fund $ 10,000 $ 10,000 $ 10,000 $ 10,000 $ 10,000 Mobile App $ - $ - $ - $ - $ 50,000 Travel and Lodging $ 3,000 $ 3,750 $ 5,000 $ 6,500 $ 7,500 $ 5,000 Marketing $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 Paid Research Internships $ 2,000 $ 4,000 $ 4,000 $ 4,000 $ 4,000 $ 4,000 Salaries and Benefits $ 304,000 $ 395,500 $ 487,000 $ 578,500 $ 670,000 $ 761,500 Program Director $ 96,000 $ 96,000 $ 96,000 $ 96,000 $ 96,000 $ 96,000 Agora Partnerships $ 120,000 $ 120,000 $ 120,000 $ 120,000 $ 120,000 $ 120,000 Portfolio Managers $ 30,000 $ 120,000 $ 210,000 $ 300,000 $ 390,000 $ 480,000 Social Media and Marketing Director $ 36,000 $ 37,500 $ 39,000 $ 40,500 $ 42,000 $ 43,500 Fellow $ 10,000 $ 10,000 $ 10,000 $ 10,000 $ 10,000 $ 10,000 Assistant $ 12,000 $ 12,000 $ 12,000 $ 12,000 $ 12,000 $ 12,000 Agora Platform Support $ 74,300 $ 81,730 $ 81,730 $ 81,730 $ 81,730 $ 81,730 Operating Costs $ 74,300 $ 81,730 $ 81,730 $ 81,730 $ 81,730 $ 81,730 Technological Support $ 42,300 $ 46,300 $ 50,700 $ 55,540 $ 60,864 $ 66,720 Software Licenses $ 2,300 $ 2,300 $ 2,300 $ 2,300 $ 2,300 $ 2,300 Website & Social Media Platform Development $ 40,000 $ 44,000 $ 48,400 $ 53,240 $ 58,564 $ 64,420 Accelerator Summit $ 14,500 $ 15,225 $ 15,986 $ 16,786 $ 17,625 $ 18,506 Participant & Agora Travel & Lodging $ 7,000 $ 7,350 $ 7,718 $ 8,103 $ 8,509 $ 8,934 Summit Costs $ 7,500 $ 7,875 $ 8,269 $ 8,682 $ 9,116 $ 9,572 First Annual investor Conference $ 21,800 $ 21,800 $ 21,800 $ 21,800 $ 21,800 $ 21,800 Travel and Lodging $ 13,300 $ 13,300 $ 13,300 $ 13,300 $ 13,300 $ 13,300 Venue Expenses $ 8,500 $ 8,500 $ 8,500 $ 8,500 $ 8,500 $ 8,500 Ratings $ 10,000 $ 56,000 $ 102,000 $ 148,000 $ 194,000 $ 240,000 GIIR Ratings $ 10,000 $ 56,000 $ 102,000 $ 148,000 $ 194,000 $ 240,000 Miscellaneous $ 75,851 $ 63,487 $ 61,710 $ 55,636 $ 54,060 $ 55,030 Branding, Communications, Legal, Contingencies $ 30,000 $ 30,900 $ 31,827 $ 32,782 $ 33,765 $ 34,778 Fundraising and Grant Solicitations $ 25,714 $ 12,755 $ 9,886 $ 3,065 $ 475 $ - Management and General Expenses $ 20,137 $ 19,831 $ 19,997 $ 19,789 $ 19,820 $ 20,252 Total Expenses $ 549,251 $ 699,292 $ 841,427 $ 979,992 $ 1,123,079 $ 1,315,787 Change in net Assets $ (133,482) $ (68,296) $ (20,927) $ (5,320) $ 78,437 $ 123,398
  45. 45. Agora Balance Sheets Statement of Financial Position FYE 2009 Statement of Financial Position FYE 2016 Assets Assets Cash and Cash Equivalent $240,725 Cash and Cash Equivalent $214,535 Property and Equipment $5,501 Property and Equipment $10,000 Other Assets $19,041 Other Assets $20,000 Total Assets $265,267 Total Assets $244,535 Liabilities and Net Assets Liabilities and Net Assets Accounts Payable $12,470 Accounts Payable $15,000 Accrued Payroll $19,065 Accrued Payroll $20,000 Total Liabilities $31,535 Total Liabilities $35,000 Net Assets $233,732 Net Assets $209,535 Total Liabilities and Net Assets $265,267 Total Liabilities and Net Assets $244,535
  46. 46. Paid Research Internship Scholarships Students can apply for $2,000 scholarships to aid in research Direct Data to Portal Data Students General Data to Publication
  47. 47. Sources and Uses Sources Uses Donor Funding (from Phase 1) $ 500,000 Impact Geneerator Contingency Fund $ 50,000 Cash on hand $ 240,725 Mobile App $ 50,000 Additional Cash Flows $ 201,834 Travel and Lodging $ 30,750 Marketing $ 9,000 Paid Research Internships $ 22,000 Total Sources $ 942,559 Total Uses $ 161,750
  48. 48. Two Types of InvestorsPartner Investor vs. Return Investor • Partner investors supply small amounts of funding Cash Flows from Impact Generators – Returns are automatically Partner Investors Return Investors reinvested • Return investors control their funding returns – Minimum investment of $100 Impact Generators required • Typical electronic funds transfer costs are 10.5 cents per transaction Impact Entrepreneur Low Transaction Costs = Low Minimum Investment Source: U.S. Department of the Treasury
  49. 49. Accelerator StructureRoles for “Upper” Agora Members Resulting from Accelerator Implementation Finding the best SGB’s for Agora investment opportunities Partnerships Look for growth areas, new markets for applying model Advisory Young professionals Explore corporate mentor IMPACT investment opportunities Board generators Program Ensure Accelerator resource availability Director Coordinate networking between IMPACT Generators Student IMPACT Board Liaison with respective SGB Portfolio Manager 1 Portfolio Manager 2 Portfolio Manager ‘n’ Social impact measurement Mentor IMPACT Generators IMPACT IMPACT IMPACT Generator Generator Generator
  50. 50. Accelerator StructurePicture the Relationship Between Students and The Agora Partnership Agora Partnerships Student Impact Board Advisory Board IMPACT Generator Program Director Student Alumni Student Local Network Body Corporations IMPACT Board Portfolio Manager 1 Portfolio Manager 2 Portfolio Manager ‘n’ IMPACT IMPACT IMPACT Generator Generator Generator
  51. 51. Agora Mobile Application Game The Higher You Climb, The Greater the IMPACT Central America Trivia Climbing GameTaps into social media and engages youth and tech savvy market Corporation matches $0.05 for every climber that reaches the top of the mountainMeasurement of success: Total downloads to dollars donated Free to download
  52. 52. Alternative Spring BreakProvide a Memorable Tangible Experience for IMPACT Generators Weeklong Bond with team Action, reflection, immersive members, generate education and experience for ideas for future direct contact with business IMPACT Generators growth
  53. 53. A Day In the Life of an IMPACT GeneratorLeaders of the IMPACT Generator Balance School and Impact Investing 8am: Meet with local coffee shop owners to pitch coffee sleeve promotion 10am: Social entrepreneurship class 12noon: Lunch meeting with IMPACT Generator Executive Board 2pm: Spend time on Facebook for “Like the Impact” contest – send fan invites, share pages and information James Liu, Wharton Junior 4pm: Revise results for Agora Impact Report Social Entrepreneur 6pm: Attend networking dinner with Young Professionals Board members 8pm: Homework
  54. 54. Student Role in Agora Partnerships Who is the ideal candidate? What value do they add? • Social entrepreneurship student • Networks • Active in their community • Link to large university • Driven and motivated endowment funds • Social media expert • Involve the people who care What actions will they What is the potential? take? • Build the buzz • Fundraising • Create a movement • Creativity in consulting • Empowered students will make a • Evolution into social media difference
  55. 55. Hydrate to AccelerateForward Thinking, Social-Cause Marketing On Campuses “Hydrate to Accelerate” the IMPACT on Campus People •Associate impact investment Planet movement with “green-living” Profit •Brand placement in classroom, gym, library Triple Bottom Line Bottle environment •% return of profits for investment
  56. 56. IMPACT Generator Student OrganizationExample Structure to Organize Undergraduate Students Chief Executive Officer • Lead the passion and inspire the group Marketing Officer • Start the movement and strengthen IMPACT Investment Officer • Build support and manage relationships Financial Officer • Direct dollars and support growth Operations Officer • Operate efficiently to maximize potential Technical Officer • Innovate and assist in technology Faculty Advisor • Strengthen, mentor and guide
  57. 57. IMPACT Portal – ContentStrengthen the Movement Through Building Connections Through the portal, students interact with each other sharing best practices and tangible results to accelerate the IMPACT Generators network. •Biography of team members Meet the Generators •Progress updates and blogs •Shared strategies of investor relations Investor Information •Access to Investor Pitch Book •Ideas for raising campus awareness Fundraising Ideas •Picture gallery •Live discussion forum IMPACT Discussions •Engages students to talk about ideas •Share ideas on favorite SM sites Social Media Hookup •Track traffic flow both directions
  58. 58. Target IMPACT UniversitiesFocus on Universities with Social Entrepreneurship Majors and Strong Endowments • First: enter schools with established consulting relationship – NYU, Columbia, Johns Hopkins, MIT, Duke • Next: Focus on schools with appropriate social entrepreneurship majors, groups, classes, etc. – High caliber motivated students – Large endowments – Examples: Dartmouth, Cornell, Northeastern, UVA, Y ale, Babson First year: Long term: Launch IMPACT 16 Schools in 1-3 Universities in 5 Years
  59. 59. Value Proposition of IMPACT GeneratorsIdentify Key Benefits to Agora Partnership and Student Leaders Agora Value Add Student Value Add • Connection to younger • Experience in new emerging demographic industry (future investors) • Connection to business • Connection to networks, leaders alumni and endowment • Enhance college education- • Direct connection to putting classroom knowledge innovative ideas to real-world applications • Recruiting talented UG • Desire to “do good” • Cost-reducing in fundraising expenses
  60. 60. New Social Network Opportunities • OnlyWire.com  auto-submit your blog post to 42 top social networking sites • Stumbleupon.com  let unique users stumble upon your blog and entrepreneur stores • Screenr.com  create screen-capture videos with audio easily for free • Cinchcast.com  record audio either via phone or web connect to blog posts and other social networking sites
  61. 61. Create Your Facebook Fanpage Current Page • Shift from group account to fanpage • Provides ‘insights’ into user demographic, post effectiveness, engag ement • Link to IMPACT Generator pages • Upload albums, tag photos, build community
  62. 62. Program DifferentiationClarifying Differences in Agora University Relationships MBA Accelerator IMPACT Generators • Short-Term • Long-Term • Consulting Focus • Investment Focus • Agora Staff • Agora Staff Mentorship Mentorship • Agora-funded • Faculty advisor • Self-funded
  63. 63. Create Buzz through Local Favorites Agora Partnerships dedicated to providing talented entrepreneurs in developing Agora countries with the tools, networks, and Chip financing necessary to launch Example location: successful, socially responsible businesses –Columbia University the kind that can fight poverty, provide needed goods and services, and help build a sustainable society. For every Fro-Yo sold, a percentage is donated to Columbia’s IMPACT Generator www.facebook.com/IMPACTColumbiaU www.agorapartnerships.org/IMPACTGenerators Proposal: Actions: Result: Strategic Benefit: Students Pitch Concept Marketing Initiatives Brand Awareness Funds are raised to Sales % negotiated Flyers, chalking, etc. Increased Participation support programs
  64. 64. Agora Local Coffee SleevesTarget Local Coffee Shops to Build Awareness and Spark Interest in Movement • Target demographic at coffee shops • 7 out of 10 of all drink sales leave the store • Example supplier: customcupsleeves.com • 1300 sleeves - $95.00 Strategic Low cost benefits publicity • Target local coffee shops • Look for event opportunities Brand Campus awareness involvement • Trackable link to measure effectiveness

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