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Seo Mimec Bocconi - Ale Agostini

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Seo Mimec Bocconi - Ale Agostini

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Sessione sul SEO e Pubblicità su Google al Master MIMEC Bocconi- Ale Agostini

Sessione sul SEO e Pubblicità su Google al Master MIMEC Bocconi- Ale Agostini

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Seo Mimec Bocconi - Ale Agostini

  1. 1. Ale Agostini AleAgostini.com Al A ti i Grow Your Business with Search Engines Marketing Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
  2. 2. 19 Corporate Background Bruce Clay is a Digital Marketing Optimizer consultancy specializing in p y p g organic Search Engine Optimization (SEO) , Pay-per-Click (PPC), Analytics, SEO Web Architecture/Design and W b A hit t /D i d Conversion. The company started in 1996 and it has International Offices in USA, Italy, Switzerland, South Africa, India, Japan, Brazil and Australia. Internet Marketing & Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com • (866) 517-1900 www.BruceClay.it Website Promotion
  3. 3. 3 Our Digital Marketing Partners http://searchmarketingexpo.com/west/workshops Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
  4. 4. 4 Our Digital Marketing Partners http://www.searchenginestrategies.com/newyork/training‐bruce‐clay.php Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
  5. 5. Global Integrated Media Company owned by Rupert Murdoch Internet Marketing & Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com • (866) 517-1900 www.BruceClay.it Website Promotion 5
  6. 6. N News C Corp. R Revenues 2005 2010 2005>2010 (Mio USD) News Corporation (NWS) 35.000 30.000 30 000 25.000 20.000 20 000 News Corporation 15.000 (NWS) 10 000 10.000 5.000 0 2005 2006 2007 2008 2009 2010 Revenue in MIO usd Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
  7. 7. Leading Search Engine Named Google Internet Marketing & Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com • (866) 517-1900 www.BruceClay.it Website Promotion 7
  8. 8. G Google VS N l News C Corp. R Revenues 2005 2010 2005>2010 (Mio USD) 35.000 35 000 30.000 25.000 20.000 Google Inc 15.000 News Corporation (NWS) 10.000 5.000 0 2005 2006 2007 2008 2009 2010 Revenue in MIO usd Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
  9. 9. Where does Google makes its living ? Source: Google – January 2011 Internet Marketing & Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com • (866) 517-1900 www.BruceClay.it Website Promotion 9
  10. 10. Sponsored/Paid Ranking ( G S d/P id R ki Google Ad l Adwords) Adwords) d Internet Marketing & Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com • (866) 517-1900 www.BruceClay.it Website Promotion 10
  11. 11. 2 S EARCH E NGINE R ELATIONSHIP C HART® Internet Marketing & Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com • (866) 517-1900 www.BruceClay.it Website Promotion
  12. 12. 3 S EARCH E NGINE R ELATIONSHIP C HART® Internet Marketing & Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com • (866) 517-1900 www.BruceClay.it Website Promotion
  13. 13. 13 Google: O M k i tool to reach N markets G l One Marketing l h k Quote di Mercato Google nei vari paesi – Marzo 2011* Quote di Mercato Google nei vari paesi Marzo 2011* Internet Marketing & Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com • (866) 517-1900 www.BruceClay.it Website Promotion
  14. 14. 14 http://www.youtube.com/watch?v=uFzoM59bIQ8 HOW DOES GOOGLE ADWORDS WORKS… Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
  15. 15. Organic R ki O i Ranking: if you are relevant > you are visible l i ibl Internet Marketing & Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com • (866) 517-1900 www.BruceClay.it Website Promotion 15
  16. 16. <description <title> > Internet Marketing & Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com • (866) 517-1900 www.BruceClay.it Website Promotion
  17. 17. Why SEO ? The goals of most SEO programs is to assist clients in their internet marketing efforts: Ranking (everybody wants to be in page 1) Highly Targeted Traffic Conversion and Revenue Reputation Branding Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
  18. 18. Why Page 1 matters Click Through Rate by Position in Google: g y g 78 % of all clicks are organic Position 1 gets +/- 42% of all clicks Top 4 positions get 68% of all Clicks The only time People go over page 1, is when they search their own content… h h h h i Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
  19. 19. DOES GOOGLE INDEX IMAGES?VIDEOS? Internet Marketing & Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com • (866) 517-1900 www.BruceClay.it Website Promotion
  20. 20. Universal Search increases SEO complexity Universal Search (Images, News, Video, Maps, etc) is i BIG and makes SEO t d k tougher h Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
  21. 21. DOES GOOGLE KNOWS WHEN YOU SEARCH Internet Marketing & Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com • (866) 517-1900 www.BruceClay.it Website Promotion
  22. 22. Focus on Google Focus on Google: g Google is market leader in Italy with more than 90% of share Google has at least 64% of market share in all biggest world economy ( expect China & Russia) What is the most searched word in Bing and Yahoo? Y h ? …. Keep in mind that Your brand is what is shown by Google in page 1, NOT what you say it is Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
  23. 23. Branding on Google – Instant Search for ENEL Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
  24. 24. Branding on Google – Blue Chip Company Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
  25. 25. SUM-UP SUM UP GOOGLE HAS BECOME A “MUST” MARKETING TOOL FOR ANY SMART COMPANY IF YOU TAKE ADVANTAGE OF GOOGLE GLOBAL REACH, YOU CAN GROW YOUR DOMESTIC & REACH INTERNATIONAL BUSINESS ! IF YOU’D LIKE WORKING IN SEARCH MARKETING ENGINE IN ITALY OR ABROAD CONTACT ME! Internet Marketing & Internet Marketing Optimisation © 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com • (866) 517-1900 www.BruceClay.it Website Promotion

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