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Esdi - UERJ | HCI International
Startup Rio: user experience and startups
Adriano Bernardo Renzi | Adriana Chammas | Luiz ...
HCI InternationalStartup Rio: user experience and startups
human institution designed to create a new product
or service i...
HCI InternationalStartup Rio: user experience and startups
(Nielsen, Norman) User Experience encompasses
all aspects of en...
HCI InternationalStartup Rio: user experience and startups
Features - Experience
Tasks in a system
Experience in using the...
HCI InternationalStartup Rio: user experience and startups
50 Startups selected for the program
Auditorium
Working place
C...
HCI InternationalStartup Rio: user experience and startups
Startup Launch
Introduce UX concept:
(1) introduction lecture; ...
HCI InternationalStartup Rio: user experience and startups
Results and conclusion
3/4 of the startups didn’t know what was...
HCI InternationalStartup Rio: user experience and startups
Thank you Rio de Janeiro
adrianorenzi@gmail.com
chocolight@gmai...
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Startup Rio: User Experience and Startups in Brazil

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Autores: Adriano Bernardo Renzi | Adriana Chammas | Luiz Agner | Jacob Greenshpan
Escola Superior de Desenho Industrial - Rio de Janeiro Pontifícia Universidade Católica - Rio de Janeiro Faculdades Integradas Hélio Alonso - Riod e Janeiro UX Inc. - Tel Aviv

Published in: Business
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Startup Rio: User Experience and Startups in Brazil

  1. 1. Esdi - UERJ | HCI International Startup Rio: user experience and startups Adriano Bernardo Renzi | Adriana Chammas | Luiz Agner | Jacob Greenshpan Escola Superior de Desenho Industrial - Rio de Janeiro Pontifícia Universidade Católica - Rio de Janeiro Faculdades Integradas Hélio Alonso - Riod e Janeiro UX Inc. - Tel Aviv
  2. 2. HCI InternationalStartup Rio: user experience and startups human institution designed to create a new product or service in conditions of extrem uncertainty. optimized productivity and fast iteraction cycles more agile than big companies and higher profit Startups (Ries - the lean startup) Agile UX Design Lean Startup People Business Processes Product development
  3. 3. HCI InternationalStartup Rio: user experience and startups (Nielsen, Norman) User Experience encompasses all aspects of end-uers’s interaction with the company, its services, and its products Usability > easiness/learning of system UX > What happens outside the system UX Design Relation between UX and other design field of studies J. J. Garret Empathize Define Ideate Prototype Test
  4. 4. HCI InternationalStartup Rio: user experience and startups Features - Experience Tasks in a system Experience in using the system
  5. 5. HCI InternationalStartup Rio: user experience and startups 50 Startups selected for the program Auditorium Working place Conference rooms Skype rooms Coffee shop Internet Financial head start Educational program StartUp Rio
  6. 6. HCI InternationalStartup Rio: user experience and startups Startup Launch Introduce UX concept: (1) introduction lecture; (2) reserch lectures and talks; (3) self-use UX document; (4) Mentorship task 1 - define users mental-usage model task 2 - define main process and workflow task 3 - identify hidden assumptions task 4 - people/place who fit the profile task 5 - collect relevant behavior info Not to leave as UX experts, but to understand each mentor with 2 theme groups each mentor with 10 startups working together move around to gather more opinions user research, prototype, test 3/4 no idea what was UX design
  7. 7. HCI InternationalStartup Rio: user experience and startups Results and conclusion 3/4 of the startups didn’t know what was UX design 3/4 undertood they didn’t have enough data on their future users > more dat on users e ambiance of usage 1/3 re-think the whole basic concept > who is the user and what the sistem should do 1/4 had advanced concept and development > mentoring brought new questions and changes UX out of the proccess Exchange experiences Changing the way of thinking Need to include UX Furure plans of UX specilizationKnowledge base Different countries, common assumptions
  8. 8. HCI InternationalStartup Rio: user experience and startups Thank you Rio de Janeiro adrianorenzi@gmail.com chocolight@gmail.com luizagner@gmail.com

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