• Data show that 46% of readers, in average,
access news via mobile devices and social
networks, as well as online video.
• This is an increasing trend that comes with the
fall of the audience of the old media. This trend
is bigger among readers under 35 years old.
Institute for the
• Big changes
threaten the news
• There are
end of print
• To contribute to guide interface designers and
journalists to create content for tablet publications.
• To help the design of better gestural interfaces.
Case study: O Globo A Mais
• A digital edition with
created for tablets by
newspaper O Globo*,
one of the 3 largest
distribution** in Brazil.
* Esso Journalism Award for Best
Contribution to Brazilian Press
* *Average 330.000 daily copies
• Usability: ease of learn and use, user
satisfaction and productivity.
• Communicability: means the property of a
system to transmit to users, in an
appropriate way, intentions and principles
that guided its design.
• Interface design is not only the intellectual idea
of a system model, but also the communication
of this model.
• Interface is a message sent from the designers
• Communicability is the property of software to
efficiently and effectively explain to users its
• First described by Gibson, psicologist.
Made popular by Donald Norman.
• Affordance means “what you can do with something”
• Perceived affordance - When people can see what
they can do.
• Hidden affordance - When there is no information
• False affordance - When information suggests a non
existent affordance. Can cause mistakes.
with professionals who
develop news content
and news design.
• User observation
based on cooperative
A few findings: affordances
Affordances were not
Users had problems to
perceive additional content,
like videos, infographics and
more text in the stories.
There was no clear
sensitive and non-sensitive
areas to tap. This caused
Cover: false and hidden
• False affordance.
Readers think that you can
tap in the headlines to go
directly to the stories inside
but that’s impossible.
• Hidden affordances.
You can swipe the photos
header but this possibility
was not clear for the readers.
• Basic errors of communication.
• When readers want to go back to the previous page,
the Back button just closed the app and sent the
user to O Globo newstand.
• In this example, users though that header was
sensitive to tap but it was not.
• Non-destructive operations
A few insights
• In Rio de Janeiro, news apps are still too much based
on print model.
• Journalists in newsrooms are not well prepared yet to
create news content for readers interaction.
They don’t pay attention to consolidated knowledge
and standards of HCI science.
• There is no specific responsibility for UX nor job
positions for interaction designers in the newspapers’
• The reader (as user) is forgotten.
A few insights
• Affordances need to be perceived by users, so we can
conclude that it is a communicability issue.
• Designers are authors of a message transmitted to the
users. This message is about who the users are, what
their needs are, and how they can use the software.
• Human-computer interaction is a metacommunication
process, because user interfaces may be considered as
higher-order messages sent from designers to users.