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Scaling up micro conversationGrowing wings for red bullOn twitter
Communicating with a large audience while keeping the conversationspersonal and efficient.The problem
Solution: Building dialog decision trees.• Saving data of past responsesto suggest optimized answers• Optimizing conversat...
What is so special about ?• First step is Smart Clustering
Respond to all of themandA/B test the responses.
Examples for Redbullgroup tweets that say (or mean) the same thing, forexample:• “I love Red bull “• “drinking red bull” n...
Social A/B testingA/B test responses to “ I love redbull”Which of these will generate the mostengagement?1. How much do yo...
What is so special about ?• Increases the ability to talk by 100X
What is so special about ?• Grows stronger the more you use it.
See a short video about Red Bull example here:http://www.youtube.com/watch?v=LOQl21ftjL4
12mass  4 redbull
12mass  4 redbull
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12mass 4 redbull

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www.12Mass.com helps brands talk on social networks with large audiences significantly faster and more efficiently (by 100X) than any other method on the market. Using 12Mass, a brand creates dialog decision trees and optimizes content using A/B testing of social conversations.

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12mass 4 redbull

  1. 1. Scaling up micro conversationGrowing wings for red bullOn twitter
  2. 2. Communicating with a large audience while keeping the conversationspersonal and efficient.The problem
  3. 3. Solution: Building dialog decision trees.• Saving data of past responsesto suggest optimized answers• Optimizing conversations usingA/B testing
  4. 4. What is so special about ?• First step is Smart Clustering
  5. 5. Respond to all of themandA/B test the responses.
  6. 6. Examples for Redbullgroup tweets that say (or mean) the same thing, forexample:• “I love Red bull “• “drinking red bull” now• “Watching Redbulltv”• Checking in to a redbull event• People that uploaded a photo to instagram ofredbull• "I need wings" -rt redbull• People RT something associated with Redbull• Students drinking Redbull during examsThe list is endless …..
  7. 7. Social A/B testingA/B test responses to “ I love redbull”Which of these will generate the mostengagement?1. How much do you love redbull?2. Thanks for the love.3. We love you back!4. …
  8. 8. What is so special about ?• Increases the ability to talk by 100X
  9. 9. What is so special about ?• Grows stronger the more you use it.
  10. 10. See a short video about Red Bull example here:http://www.youtube.com/watch?v=LOQl21ftjL4

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