Thought leader Andy Cohen Caring.com Aging2.0 SF 22Jan2013

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Thought leader Andy Cohen Caring.com Aging2.0 SF 22Jan2013

  1. 1. Thought Leader Presentation Andy Cohen, Founder and CEO January 22, 2013
  2. 2. How we got startedWhen I was caring for mymom during her losingbattle with lung cancer in2006, I didn’t know how tohire a nurse, how tonavigate Medicare or how tobuy a wheelchair. PRIVATE AND CONFIDENTIAL
  3. 3. 43 Million Americans Are Struggling with Caregiving Source: AARP Study
  4. 4. Seasoned executive team and strong investors $6 Million Series A June 2007 $14 Million Series B October 2009 PRIVATE AND CONFIDENTIAL
  5. 5. Created the #1 Family Caregiver Site• Caregiver Category Leader: The largest Boomer caregiver audience on the web, currently reaching over 2.1 million UVs• Content: 3,000+ original, professionally-written articles across all caregiving and eldercare topics, growing daily• Experts: Robust expert Q&A platform, including 20,000+ expert and community answers to users’ caregiving questions• Community: Largest, most active Alzheimer’s forums in US• Local Directory: 100k listings of Assisted Living, Home Care, Hospice, Geriatric Care Managers
  6. 6. Built the #1 Senior Care Directory100,000 listings and reviews of housing & services for seniors
  7. 7. How consumers find Caring.com
  8. 8. Steady growth to 2 million monthly visitors“Everything I readhere convinces me of your compassion andempathy. I get the feeling that your “I got more from site really IS a this site than most mission to you.” people I dealt with. -Thomas You helped me through some very rough times. Thanks!” -Fiona “I found this site six “I love your site! The “I’ve never seen this months ago, and now emails are a great anywhere else. I plug couldnt live without the reminder, and the in info about advice and prayers of the expert answers clarify symptoms, and Steps caregivers here! No one issues. Your site helps & Stages explains in will judge you, because me feel less alone and detail why this is they are experiencing less overwhelmed.” happening and what I the same things.” -Anne can do about it.” -Cherlann -Janet
  9. 9. What’s made Caring.com successful (so far)• Recruiting great people and great investors – Find people who care about your mission and are committed for the long haul – Always be recruiting• Not being afraid to raise a lot of capital – Better to have a small piece of a large pie than no dessert at all• Moving fast – Agile approach and willingness to change everything

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