(US Census info)Stephen and Emily early research, showing that the most FAQ for desirable partner in senior living situations was….Looking for companionship and someone to go out with.Although there is a trend for seniors to live alone, we know it is healthier for them to NOT live alone. Not only to be safe in case of an emergency, but also we know that married people live longer healthier lives – actually any people who live together (there was a study of nuns who also were healthier living together) live longer.
Baby Boomers paved the way for socially acceptable divorce and the “fun” singles life.Getting back into the “dating scene”.20% of couples who married in 1950 ended in divorceVs. 50% of couple who married in 1970 divorced.
What are the emotional, health, mental, cultural implications of being single later in life? It can be a party or a burden.Luckily we have Hal Spielman from Suddenly Solo, who understands the issues of being a widowed or divorced man and navigating the dating scene.
http://bigthink.com/disruptive-demographics/digital-love-older-adults-technology-finding-new-love-onlineSeniors are looking for different things, and describe themselves differently. We have Tom Kamber, who runs senior planet and teaches a class on online dating for seniors here tonight to tell us about what seniors are doing online.And for the lucky guys who get a date, remembering how to behave in a relationship is the next challenge.
In addition to the size of the group, Steve Gillon has suggested that one thing that sets the baby boomers apart from other generational groups is the fact that "almost from the time they were conceived, Boomers were dissected, analyzed, and pitched to by modern marketers, who reinforced a sense of generational distinctiveness." This is supported by the articles of the late 1940s identifying the increasing number of babies as an economic boom, such as in the Newsweek article of August 9, 1948, "Population: Babies Mean Business", or Time article of February 9, 1948. The effect of the baby boom continued to be analyzed and exploited throughout the 1950s and 1960s.Overview of the changing populationMarket Segmentation: not all boomers are the sameEmerging trend 1: Music and identityEmerging trend 2: Design for all agesEmerging trend 3: 50+ is sexy Emerging trend 4: New business modelsFuture trends
Viagra became available in 1998Porn stats from : http://www.familysafemedia.com/pornography_statistics.html
the Cuban Missile Crisis, assassinations of JFK, Robert Kennedy, and Martin Luther King, Jr., political unrest, walk on the moon, risk of the draft into the Vietnam War, anti-war protests, social experimentation, sexual freedom, drug experimentation, civil rights movement, environmental movement, women's movement, protests and riots, Woodstock.experimental, individualistic, free spirited, social cause orientedMovie: The GraduateMemorable events: Watergate, Nixon resigns, the Cold War, lowered drinking age in many states 1970 1976 (followed by raising), the oil embargo, raging inflation, gasoline shortages, Jimmy Carter's imposition of registration for the draft, Ronald Reagan, Live Aid.less optimistic, distrust of government, general cynicismMovie: Dazed and Confused
Emily Lutzker - OpenInvo at Aging2.0 Feb 20, 2013
Later Life Love &Relationships Emily Lutzker, PhD @lutzker http//www.openinvo.com email@example.com In partnership with
“Do you drive at night?” 65-70 year olds: (age 65+) Married: Widowed : 78% of men 13% of men. 56% of women. 40% of women 17 percent of singles were 65 years or older in 2009.... Thats over 16 million Americans.
Boomer Singles 50-65ish • 1/3 of Baby Boomers are single. • 18.6 Million people in the US. • Most of them are looking for their next relationship…
Being Single •How do I date now? Have I still got it? “In 2010, 84,685 Americans age 65 or older had cosmetic surgery, according to the society. Thats a21% increasefrom 2009, when 69,685 older Americans had cosmetic surgery. The most common procedures among seniors are facelift, blepharoplaty (eyelid surgery), liposuction, breast reduction, andbreast lift.” (CBS News)
Dating 2.0 • Match.com reports that 22% of its members are over age 50 •eDating industry $1B in online sales and growing 10% /yr. Additional opportunities for the “relationship industry”: • Relationship counseling • Matchmaking • Support organizations Language differentiators: “young at heart” and “active.”
Free love, yet again. •In 1965, five years after the FDA approval, 6.5 million American women are on pill, making it the most popular form of birth control in the U.S.
Sex Bomb •Viagra. •Since 1998. •STDs Big problem for older adults •Heart and Circulatory Health Am I healthy enough for sex? What is a healthy sex life for an older adult? •Pornography 20% of all internet pornography is consumed by adults 50+
It’s not just sex•Sex and relationships are good for us!•Both women and men with happy sex lives, look better andlive longer.