1. ProductsaBlue ($699)Bluetooth EnabledaJive ($299)Unique, Invisible and High Quality Hearing Aids For Mild/Moderate Hearing Loss; No Custom Mold
0200400600800100012001400160018002000Hearing AidPricePriceBreakdownAudicus ProposedPriceAverageHearingAidPrice($)*42. Price$2,000 $2,000RetailerMarkupManu-facturerMarkupProductionCost$500* For average Behind the Ear Model, 2010E figuresSource: Analyst Reports• Hearing aids are cheap to produce butcost a fortune to the user• Healthcare coverage virtually inexistent• Price driven by markups in retailAudicus to remove markups andreduce prices by up to 75%- 75%Audicus Drops Prices by up to 75% by Cutting outthe Middleman Hearing Aids Costs Driven by Markups in Manufacturing & Retail
• User can browse state ofthe art models onwww.audicus.com• Full specialist supportthrough:- chat window- dedicated helpline- email• Users submit theiraudiogram and wecustom-program adevice to their hearingloss• Secure checkout • Free delivery in the mail• 45 day trial period:“happiness or cash back“• 12 months warranty• Audicus audiologist access• Tools, features, education, …3. Delivery/SupportaJive($299)aBlue($699)aSwing($499)Audicus’ E-Commerce Model Provides a NovelDelivery Method and Support StructureBROWSING PROFILING1 2PURCHASE3POST-SALE4
Clear Impact: In 11 months Audicus has:~$2Mn in Saved Hearing Aid Costs…... Over 1,200 better hearing ears... and transformed lives!Saved my Marriage. Got my Job Back. Hear Music. Hear my Grandchild.
7Also Featured in:“[Audicus] to become a disrupter in the space with itsunorthodox approach to hearing aids.”“Democratization of both process and prices […] giveAudicus the potential to make hearing aids as commonas reading glasses.”“[Audicus] makes hearing aids cool and discreet”Press