Aging2.0 Evangelist's Toolkit

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Aging2.0 Evangelist's Toolkit

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Aging2.0 Evangelist's Toolkit

  1. 1. Evangelizer’s Toolkit Katy Fike, PhD Co-Founder, Aging2.0
  2. 2. Mission: To accelerate innovation in aging and long term care. In the past 18 months, Aging2.0 has hosted 40+ events in 10 cities across 3 countries and built a rapidly growing online / offline community of 5000+ innovators worldwide. These are some of the tools we’ve used*… *Aging2.0 has no financial relationship with these tools, we’ve simply found them useful along our journey
  3. 3. Evangelizing - 3 Easy Steps 1.Brand your movement 2.Tell your story 3.Engage your community
  4. 4. 1. Brand your Movement
  5. 5. Tools to Brand your Movement  Develop your visual identity and marketing collateral  Design Marketplace: 99 Designs, CrowdSpring  Business cards: Moo, Vistaprint  Signage, flyers, stickers: Vistaprint, Stickermule  Create your online presence  Website: SquareSpace, Wordpress  Social Media: Twitter, Facebook, Instagram, Pinterest
  6. 6. 2. Tell Your Story
  7. 7. Tools to Tell Your Story  Bring your story to life  Introductory Video: Powtoon, Spark Camera App  Infographic: Visual.ly  Start an eNewsletter  E-mail marketing: Mailchimp, Constant Contact  Write. Speak. Share. Repeat.  Blogging: Wordpress, Tumblr  Podcast: SoundCloud  Slide Presentations: SlideShare
  8. 8. 3. Engage Your Community
  9. 9. Tools to Engage Your Community  Create online community / social networking groups  Facebook, LinkedIn (can be open or closed)  Organize Events – online & offline  Virtual: Google Hangouts, Zoom, Skype, GoToMeeting, PGI  In-person: Eventbrite, Meetup  Activate your community  Surveys: JotForm, Survey Monkey, Google Forms  Petitions: Change.org  Crowdfunding: Kickstarter, Indigogo
  10. 10. Go forth and… Evangelize Positive Aging! Thanks! Katy Fike (Katy@aging2.com) For more information about Aging2.0 visit www.aging2.com Connect with us: @aging20, #aging20, www.facebook.com/aging2
  11. 11. Slides available at http://www.slideshare.net/aging2

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