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A2 overview

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A2 overview

  1. 1. Aging 2.0 1
  2. 2. Addressing the 50+ Innovation ParadoxUnparalleled demographic shifts… …yet disproportionately little innovation Where are the start-ups? Where are the disruptive models? Where are the major brands? Where are the investments? Where are the big exits? 8/28/2012 2
  3. 3. Barriers to innovation in the aging spaceTalent - Limited financial rewards - No connective tissue of networking and supportConsumer insights - Hard to access consumers for inexpensive research - Requires empathy and forecasting on behalf of younger entrepreneursMarketing & Trust - 95% of consumer marketing targeting under 50s - Challenging stereotypes, terminology, market sizing - Few trusted brands - Lower preparation of technology (web/mobile) - Harder to find/reach key influencers (only 8% of bloggers are 50+)Distribution network - Highly fragmented- Multiple decision makers/purchasers- Indirect gate-keepersFunding- Different ROI expectations than traditional venture 8/28/2012 3
  4. 4. Reframing aging: A mindset shift 8/28/2012 4
  5. 5. We’re taking our message global! By 8/14/12 By 12/31/12MidOcean | Aging 2.0 | 8/28/2012 5
  6. 6. One promising area: Web 2.0 business models 8/28/2012 6
  7. 7. A global innovation network awards 8/28/2012 7
  8. 8. MidOcean | Aging 2.0 | 8/28/2012 8
  9. 9. 8/28/2012 9
  10. 10. www.infiniagroup.com8/28/2012 10

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