Podcamp2012 digital publishing

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Andre Gaulin from Agility shares his wisdom on where traditional magazine publishers need to focus their efforts to successfully transition online.

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Podcamp2012 digital publishing

  1. 1. Jumpstarting Digital from Inside the Belly of a Traditional Publisher ANDRE GAULIN DIRECTOR, SOLUTIONS AGILITY INC. h p://agilitycms.com/ andre@agilitycms.com @fuzzzThursday, 5 April, 12
  2. 2. Adweek on Physical Readership “70% of the 220 magazines measured were down... many double digits... readers now ge ing content on mobile and online.” h p://www.adweek.com/news/press/publishers-challenge-audience-report-137182 2Thursday, 5 April, 12
  3. 3. Evolution Before Our Eyes Image: http://www.metrolic.com/human-evolution-102891/ 3Thursday, 5 April, 12
  4. 4. Thursday, 5 April, 12
  5. 5. The Right Tools Are Obviously Important 5Thursday, 5 April, 12
  6. 6. “Only 29% of WCM clients are satisfied with their chosen solution” - FORRESTER RESEARCHThursday, 5 April, 12
  7. 7. Olden TimesThursday, 5 April, 12
  8. 8. Online TodayThursday, 5 April, 12
  9. 9. Thursday, 5 April, 12
  10. 10. The Path To SuccessThursday, 5 April, 12
  11. 11. It’s Also About RelationshipsThursday, 5 April, 12
  12. 12. Working with the Fear of Technology & ChangeThursday, 5 April, 12
  13. 13. Workflow AKA: Teamwork, Communication & AccountabilityThursday, 5 April, 12
  14. 14. Content ManagementThursday, 5 April, 12
  15. 15. Money Talks and Motivates 15Thursday, 5 April, 12
  16. 16. Measurement Not Emotion   16Thursday, 5 April, 12
  17. 17. Jumpstarted!Thursday, 5 April, 12
  18. 18. Great Results!Thursday, 5 April, 12
  19. 19. A Couple Blog Posts You Might Like h p://agilitycms.com/blog/ 19Thursday, 5 April, 12
  20. 20. Thank You! ANDRE GAULIN DIRECTOR, SOLUTIONS AGILITY INC. h p://agilitycms.com/ andre@agilitycms.com @fuzzzThursday, 5 April, 12

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