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Agile for Customer Delight

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Agile for Customer Delight
Speaker: Mehmet yitmen

Published in: Business
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Agile for Customer Delight

  1. 1. Agility For Customer Delight Mehmet Yitmen Agile Consultant & Coach @ACMSoftware
  2. 2. Thank to our sponsors
  3. 3. Thanks to our support sponsors & partners Partner Partner Partner Support Sponsor Support Sponsor Media Partners
  4. 4. More than 100 million viewers One of the most watched TV events of the year
  5. 5. Super Bowl Ads For Only Super Rich Brands www.theatlantic.com
  6. 6. How One Little Cookie Changed the Super Bowl Ads?
  7. 7. The Unpredictable Happened in 2013, Power Outage Interrupts Super Bowl!
  8. 8. Clever, Creative, Fast !
  9. 9. Not The Big (Powerful) That Eat The Small, The Fast & Smart That Eat Others.. Jason Jennings, Laurence Haughton
  10. 10. Do You Remember These Old Days?
  11. 11. Around 10 Years Ago We Said Good Bye to Film Cameras
  12. 12. What About Two Photographic Film Industry Giants? Stock Performances of Two Companies Over 5 Years + %23.25 - %19.60 (OTC Pink) (NYSE) http://money.cnn.com/ 0ct 2009-2014
  13. 13. Fujifilm Not Only Survived But Emerged Into Series Of Innovative New Businesses! Textile? Mobile Devices? Cosmetics?
  14. 14. However, It Is Not The Most Smart That Survive, But The One Most Responsive & Smart To Change Charles Darwin
  15. 15. Delivers Bi-Weekly The Avg. Delivery of New Items In The Zara Is Evolving Its Clothes Bi-Weekly According Apparel To Industry Customer Is 6 Expectations Months
  16. 16. After 9/11 Act In New York, For a Week The Colorful Outfits Were Replaced With Black and Dark Colored Clothes In Zara's Stores
  17. 17. Why To Be Fast, Smart & Adaptive? The Reason Is About Delighting Customers
  18. 18. WOW Philosophy!
  19. 19. Every Company Focuses Onto Diminish Call Handle Time, Zappos Focus On Creating a Personal Connection RECORD, PHONE CALL LASTED IN, 10 HOURS 29MIN
  20. 20. Being Agile is being fast & adaptive, creating and leading change for better customer satisfaction
  21. 21. To Be Agile.. Be ready to unpredictable, be smart and fast like OREO Be a survivor and innovator like FUJIFILM Deliver frequently and adapt like ZARA Care your customers like ZAPPOS
  22. 22. How?
  23. 23. To Be Agile.. Be ready to unpredictable, be smart and fast like OREO Be a survivor and innovator like FUJIFILM Deliver frequently and adapt like ZARA Care your customers like ZAPPOS + Focus on your own people and culture like ZAPPOS
  24. 24. Still How?
  25. 25. What Would Get a Pea-Hater Kid To Eat Peas ?
  26. 26. What Would Get a Pea-Hater Kid To Eat Peas ? Tell him to eat peas as a parental authority Reward him with ice cream if he did eat Explain the reasons why eating peas is good for him Eat peas as a good role model -A B-C-D-
  27. 27. Birch* Found One Thing That Worked Predictably: Peer Pressure * Researcher, Leann Lipps Birch, University of Illinois
  28. 28. So..Create Successful Peers That Works In a Agile Culture Establish Autonomous, Self Managed, Cross Functional Teams Let These Work Iteratively & Incrementally That They Deliver Frequently Create Customer Feedback Loop Adapt According to Feedbacks 1- 2- 3- 4- 5- Improve Your Processes Continuously Let This New Way of Working Spread Around Your Company 6-
  29. 29. Be Sure, There Will Always Be Something More To Be Improved & Game Changers Always Win!
  30. 30. Thanks.. www.acm-software.com

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