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Ross Chapman Etch Design Sprints Agile Outside IT presentation 9 January 2019

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Ross Chapman Etch Design Sprints Agile Outside IT presentation 9 January 2019

  1. 1. Version 1.2 SPRINTS AND JAMS Learn the principles of the Sprint
  2. 2. • No strong design-led culture • You’re building too many features without knowing whether each are successful • Struggle to collect user feedback • Unsure whether you’re focussing on the right things • Worried about competitors delivering change faster than you are 2 Biggest problems you find as a team
  3. 3. • A step-by-step framework for solving big problems as a team in just one week • Gives teams a shortcut to learning, before the investment and time of building and launching • Outcomes include a human-tested high quality prototype, user feedback evidence, a product backlog and business alignment with decisions made What is the design sprint?
  4. 4. 4
  5. 5. 5 What the Sprint week looks like THURSDAYWEDNESDAYTUESDAYMONDAY Test the prototype with real humans Use feedback from testing to create 
 clear next steps Build the prototype Set up the user tests Curate and vote on best solutions Define the prototype with a storyboard Define the 
 challenges Product a mass of solutions EVERYONEEVERYONE
  6. 6. ✓ When you have a big project or big problem to solve ✓ When you have a failing product and features and don’t know why ✓ When you’re just starting out ✓ When you don’t have the answer ✓ When it’s going to cost a lot of time or money When to run a Sprint
  7. 7. • The # 1 Design Sprint business in the UK • Started running design sprints in 2017 • Completed over 30 design sprints • Clients include Quilter, Young’s Brewery and Neptune Etch Sprints
  8. 8. 8 Design sprints are run at…
  9. 9. 9 We’ve run sprints for these brands…
  10. 10. 10 And we’ve trained these businesses…
  11. 11. ✓ It’s a serious time-saver ✓ Great alignment tool of what the business problem is ✓ Everyone gets heard ✓ Re-energises your team ✓ Get a clear prioritised roadmap ✓ Learn useful productivity exercises ✓ Validate and discover a problem space Benefits of the Sprint
  12. 12. • Founder of Etch Sprints and product designer • 10 years experience leading UX design at Etch, Wiggle, Ericsson and HULT • Started running design sprints in 2017 • Trained by Jake Knapp in 2018 Ross Chapman
  13. 13. 13
  14. 14. Etch Group is collection of people, agencies and partners that exist to redefine how traditional consultancies operate. Founded in 2012, Etch Group is a full- service suite of digital businesses that service businesses across innovation, product, marketing, and technology. We have experts based at studios in London and Southampton in the U.K. and in Cape Town, South Africa. Part of Etch Group Behavioural Design Etch Sprints Digital Products Digital Marketing Rapid Breakthrough Mobile design & build
  15. 15. 15
  16. 16. • It’s a tool to help solve problems and make decisions quickly • Takes the best bits of the Sprint and demonstrates the methodology in just 1 hour
 Origin story here: https://medium.muz.li/a-super-simple- exercise-for-solving-almost-any-product-design- challenge-f9e6c0019d7d What is the LDJ?
  17. 17. Let’s get sprinting! 17 LET’S GO!
  18. 18. • Sprint supplies • Magic paper and whiteboard pen • Timer • Playlist! What you need
  19. 19. • Write as many positives that you see in general • 7 minutes on the timer What’s moving us forward? 
 I feel like I’m doing purposeful work I feel supported here 19
  20. 20. • Write as many problems or challenges that you see in general • 7 minutes on the timer What’s holding us back? 
 We always take too long making decisions We don’t have ashared goal 20
  21. 21. • Each person sticks their problem up and explains briefly what the general problem is Present what’s holding us back 
 We always take too long making decisions We don’t have ashared goal 21
  22. 22. • With two voting dots, silently vote on the biggest problems you have as a team • You can put dots on your own or two dots on one if you like • 6 minutes on the timer Vote! 
 We always take too long deciding We findreleasing hard We 22
  23. 23. • It should look like this! • The moderator then reorders into a priority tree and removes the zero and one voted solutions • Select just the top 3 Prioritise! 
 We always take too long deciding We findreleasing hard Discard 1 and no votes We lack
 communication 23
  24. 24. • Reframe top 3 problems as How Might We Reframe Find quicker waysto make decisions? HMW 
 We always take too long deciding Release new 
 products easily? HMW Have better communication in the right ways? HMW We lack
 communication nd hard 24
  25. 25. Create solutions Find quicker ways
 of making decisions? HMW Release new 
 products easily? HMW Have better communication in the right ways? HMW 25
  26. 26. Vote with 6 dots each! Find quicker ways
 of making decisions? HMW Release new 
 products easily? HMW Have better communication in the right ways? HMW
  27. 27. Move up top solutions Find quicker ways
 of making decisions? HMW Release new 
 products easily? HMW Have better communication in the right ways? HMW
  28. 28. • Place the solutions on an impact/effort scale • Decide whether the solution should be higher or lower • Effort is how much effort we as a team think it will take to implement and impact is the degree to which we think it would solve our problem in the short-term 28 Decide what to execute on Effort Impact Sweet spot!
  29. 29. • How could we exactly solve this within the next two weeks? • Solutions outside of the sweet spot can’t be done in the short-term, but do put into a backlog • 5 minutes on the timer 29 Turn into tasks • For next decision, use a • Use the product backlo afterwards • Use Lightning Decision Ja often • Re assess in 2 weeks 
 Use our
 time better 
 Use the LDJ!
  30. 30. Great work! 30 WELL DONE! 👍
  31. 31. ✓ Recognised problems, reframed as questions and created solutions ✓ Prioritised solutions over an effort/impact scale ✓ Can now work through a product backlog ✓ And that took only 1 hour! ✓ Share what you have learned / invite us over! 31 Look at what you have achieved!
  32. 32. etchsprints.com LOVE WHAT YOU DO. Social: @etchsprints Email me: ross.chapman@etchuk.com

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