Only Oregon Adventures


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Feasibility Study Management 335

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  • Imagine yourself on a rafting adventure floating on tranquil waters surrounded by nature’s beauty. No tourists around, just you and your friends enjoying the natural beauty of the Oregon landscape spanning the canyon walls and the hills beyond. You notice a tall snag stretching above the pine trees. At the top is a large nest, with little heads just visible against the blue sky, a bald eagle is circling her babies and you realize with anticipation the river will only take you deeper into the wild. As the river tugs the raft into the faster current you hear the rumble of a rapid ahead and your pulse quickens. You grip your paddle and feel the rock of the boat as it approaches the tongue of the rapid. Your guide yells commands but your mind and body are completely absorbed in the sensory experience of the huge waves washing over the edge of the raft. Finally after one final dip the river flattens out and as you look over your shoulder at the wall of white water you can’t wait for the next 4 days of river adventure.
  • Once PNW begins to see the success of our innovative approach to how we approach the service of our customers we feel that PNW could incorporate this into their brand image easily.
  • Only Oregon Adventures

    1. 1. Only Oregon<br />Aaron Getty<br />Aaron Wasserteil<br />Alex Elliot<br />Oleg Voyteshonock<br />Hsiao HsienTsao<br />Alice Chen<br />
    2. 2. Roadmap<br />Introduction (hook) - Getty<br />Founding Team - Alice<br />Industry Analysis – Alex <br />Business Concept & Product Description – Getty & Oleg<br />Target Market – Aaron <br />Competitors - Alice<br />Sales Strategy – Aaron <br />Financials – Debbie <br />Decisions and Conclusions - Getty<br />
    3. 3. HOOK<br />
    4. 4. Founding Team <br />Aaron Getty <br /> Oleg Voyteshonock<br />B 2 B contact <br />Customer Service<br />Creating itineraries<br />Ensuring customer satisfaction <br />IT & Financials <br />Skilled in accounting and website design <br />Assist Aaron in itineraries <br />
    5. 5. Industry Analysis<br />Trends:<br />
    6. 6. Business Concept <br />What we do:<br />Planning Oregon vacations through a web based service<br />Why we are different: <br />Saves time<br />Shows unique local perspective <br />
    7. 7. Product Description<br />Website Interface <br />Caters to:<br />family outings<br />Weddings<br />Corporate<br />group facilitation<br />
    8. 8. Sample Itinerary <br />
    9. 9. Target Market <br />Baby boomers<br />Busy <br />Has disposable income<br />Enjoy travelling <br />
    10. 10. Baby Boomers <br />
    11. 11. Competitors <br />
    12. 12. Direct Competition <br />
    13. 13. Sales Strategy <br />Price<br />Place<br />Product <br />Promotions <br />Free give-away trips<br />Guerilla/ambush marketing at high-traffic events<br />Promotions through Lane/Washington Counties<br />
    14. 14.
    15. 15. Sales Strategy<br />Distribution <br />How selling will happen <br />Who will sell <br />Communication with customers<br />Cost of strategy<br />
    16. 16. Financials <br />Sales Assumption<br />Seasonal Trend<br />Start up Cash<br />Net Income<br />Break even<br />
    17. 17. 10%<br />Accommodation<br />Dinning<br />8%<br />Transportation<br />Activities<br />4%<br />10%<br />
    18. 18. Start Up<br /><ul><li>Start up fund: $60,000 initially in year 1
    19. 19. Each founder will invest $30,000
    20. 20. Positive cash flow for 3 years but low for first year </li></li></ul><li>Financial Numbers <br /><ul><li>Negative net income first year
    21. 21. Variable cost include credit card service and ARC cost
    22. 22. Major fixed expenses include advertising, rent and mileage </li></li></ul><li>
    23. 23. Feasibility Decision<br />Financially improve profits <br />Increased Sales<br />Commission + Fee for the service<br />Increased expenditures<br />
    24. 24. Competition <br />
    25. 25. Passion for the industry<br />Harry Dalgaard III<br />Head of Product development at PNW-Vacations<br />