Imagine yourself on a rafting adventure floating on tranquil waters surrounded by nature’s beauty. No tourists around, just you and your friends enjoying the natural beauty of the Oregon landscape spanning the canyon walls and the hills beyond. You notice a tall snag stretching above the pine trees. At the top is a large nest, with little heads just visible against the blue sky, a bald eagle is circling her babies and you realize with anticipation the river will only take you deeper into the wild. As the river tugs the raft into the faster current you hear the rumble of a rapid ahead and your pulse quickens. You grip your paddle and feel the rock of the boat as it approaches the tongue of the rapid. Your guide yells commands but your mind and body are completely absorbed in the sensory experience of the huge waves washing over the edge of the raft. Finally after one final dip the river flattens out and as you look over your shoulder at the wall of white water you can’t wait for the next 4 days of river adventure.
Once PNW begins to see the success of our innovative approach to how we approach the service of our customers we feel that PNW could incorporate this into their brand image easily.