Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

YMCA GDA

1,510 views

Published on

Presentation January 23rd, 2013

  • Be the first to comment

  • Be the first to like this

YMCA GDA

  1. 1. + YMCA GLOBAL DIGITAL ACCELERATOR Venture Ideas Pitch – Executive Meeting January 23, 2013
  2. 2. + Objectives of Session  Generate interest in a global digital engagement effort  Explain our finalist 4 ideas  Gauge reaction/level of available funding in delivering feasibility and bigness of idea  Understand interest of other YMCAs not participating  Clarify key questions moving forward
  3. 3. + Where Have We Come From… 26 Digital Options 59 Creative Ideas 50+ Digital Not for Profit Initiatives
  4. 4. + The Venture Spectrum Fundrais Engage Drive Corporate Leverage Build ing Youth Awareness Partner Y Scale EfficiencyMobile ** *** ** ** *** ***Leader *** ** ** ** *** **CommunityNteworkVideo/Eve *** *** *** *** *** **ntsVideo/Doc *** *** *** ** *** **umenatry
  5. 5. + YGDA – The Rules at Play Selling shares in ideas ($10-100k per YMCA) Best assumptions on costs Corporate partnerships/costs? February 6th – dive deeper into top ideas
  6. 6. + How We’ll Address Session  10 minutes per idea  Use text area for key questions  Ifwe have time, we’ll open up to the floor for general discussion  Important : Survey at end of discussion
  7. 7. + Venture #1 – YMCA Global Mobile App
  8. 8. + YMCA Global Mobile App – Why It’s Right  CEO #1 Ranked Idea  Youth Behavior – 72% wake up to their phone and 73% go to bed with their phone  Growth in Future  Tough to Build Locally – 86  Now 10% of web traffic, Local YMCA Apps already doubled over last 18 months
  9. 9. + Inspiration – Fundraisinghttps://itunes.apple.com/ca/app/the-extraordinaries/id311723405?mt=8
  10. 10. + Inspiration – Engaged Doing http://www.charitymiles.org
  11. 11. + Inspiration – Picture Sharing http://instagram.com
  12. 12. + The Big Idea – “Vitamin Y” Mobile App  Anessential “all things under one roof” YMCA mobile app that balances global and local content and activities and covers off:  Mind, Body and Spirit  Inspiration, Education, Opportunity to be Recognized, Social, Make Life Easier/Better  A Smart App that understands who you are, where you are, what you are doing, pushes out relevant information
  13. 13. + The Aha Insight – “Vitamin Y” Mobile App • Unless you have the utility + social + causeworthy experience to be a top 15 app, people will not come back to you daily • When young people participate in sports or exercise it’s part of a social experience • There is growing transparency among youth to share how they feel and reach out to one another • Photo-sharing has become one of the most significant forms of content generation for young people
  14. 14. +
  15. 15. + “Vitamin Y” Mobile App Architecture
  16. 16. +
  17. 17. +
  18. 18. +
  19. 19. +
  20. 20. + Venture #1 – “Vitamin Y” Mobile App Features  YMCA Location Finder  Body  Gamification/Badges for Activity/Map vs. Goals  Spot Me – find friends/invite for activity  Mind  Social forum Good Day/Bad Day for explaining your current mood  Positive messages/quotes/coping strategies  Spirit  Picture Challenges e.g. “How are you Paying it Forward Today?”  Best pictures – uploaded to website and video walls in key major YMCAs around the world  Fundraising options
  21. 21. + Vitamin Y – Timelines & Budget Phases •Discovery & Build: $150k to $300k / 8 to 12 months •Manage & Evaluate $75k to $200k / Annually
  22. 22. + Venture #2 – YMCA Youth Leader Social Hub
  23. 23. + YMCA Leader Community Social Hub– Why It’s Right  Strategic Consistency  Youth Behavior - 91% are on social media, social media +34% time, email and IM down 22% and 42%  Tie Into Existing YMCA  #2 Ranked CEO Idea Global Efforts
  24. 24. + Inspiration - Learning http://wonderopolis.org
  25. 25. + Inspiration – Cause Motivation http://www.weday.com
  26. 26. + Inspirations
  27. 27. + The Big Idea – “Y Gen” Leader Network A community/social forum for leading YMCA youth to network with each other and gain access to three things:  Crowdsourced Opportunity to work with partner organizations on creative/interesting tasks for $  Ability to tap into global youth experts/ exchange information/expertise/learning with each other on key topics of interests  Tools to socially fundraise for YMCA global projects
  28. 28. + The Aha Insight – “Y Gen” Leader Network  There is a gap that exists between mainstream Facebook and small niche online communities  Youth leaders want a peer-to-peer community that satisfies their motivations for being engaged  FeelGood – engage/activate causes  Improve Themselves – learn/self-development  Look Good – become official youth leaders  Get Something – earn money/status
  29. 29. + Venture #2 – The “Y Gen” Leader Social Networks
  30. 30. +
  31. 31. + Y Gen – Timelines & Budget Phases Discovery & Build: $150k to $400k / 4 to 6 months Manage & Evaluate $150k to $200k / Annually
  32. 32. + Venture #2 – Y Gen Social Network Features  Get Involved - work on projects for dollars/points for partner and YMCA projects – insights/photos/creative tasks/tech tasks/stories  Get Input – collaborate with youth peers around the world on things you know a lot about/want to know more about  Get Action – get behind fundraising efforts behind YMCA and personally important projects  Get Recognized – based on leaderboard and voting, become a YMCA Global Digital Ambassador
  33. 33. + Venture #3 – YMCA Inspired Video Talks
  34. 34. + YMCA Inspired Video Talks – Why It’s Right  Impact/Sociability/Values  Video Supports Multiple Channels of Fundraising – video appears in 70% of top 100 search results  Video  CEO #4 Ranked Growth – A Billion Idea people will watch Youtube every month, 20% on mobile
  35. 35. + Inspiration http://www.ted.com
  36. 36. + Inspirationhttp://www.127definingmoments.com/
  37. 37. + The Big Idea – “Y I’m Here” Inspiring Video Platform  A video-based site that sets off a chain reaction of social video exchange designed to do a few things:  Expose what great deeds in the world YMCA is doing  Expose what great people/celebrities have grown out of the Y  Expose some of the amazing causes/stories that YMCA builds  Expose some of the uplifting fun that YMCAers have  Recruit Y members, past and present, celebrity and grassroots, who have achieved fame in sports, business, music, movies, TV, etc. Get them involved in igniting digital conversations with the speakers and other Y members in common format videos
  38. 38. + The Aha Insight – “Y I’m Here” Behind every personal success story, big or small, there were likely a group of stakeholders and key learnings at the start of their success, we’d like to tell hear and expose their stories  Youth are influenced by a mix of celebrities/successful individuals and pasisonate grassroots champions
  39. 39. +“Y I’m Here” Video Series
  40. 40. + Venture #3 – The Y I’m Here Inspiring Video Platform
  41. 41. +
  42. 42. +
  43. 43. +
  44. 44. + Y I’m Here – Timelines & Budget Phases Discovery & Build: $125k to $250k / 3 to 5 months Manage & Evaluate $125k to $150k / Annually
  45. 45. +Venture #3 – “Y I’m Here” InspiringVideo Series Key Features Startervideo and chain reaction of user-submitted videos Abilityto vote up videos you love and leave comments Social network integration Fundraising links Y I’m Here Events
  46. 46. + Venture #4 – YMCA Heroes Documentary Journal
  47. 47. +Y Heroes Video Documentaries– Why It’s Right  Values-driven  Building Movement 360°  #3 Rated CEO Idea  Third Party Credibility/Action - 81 of top 100 Twitter accounts are people not organizations or brands
  48. 48. + Inspiration - Content http://www.cnn.com/SPECIALS/cnn.h eroes/index.html
  49. 49. + Inspiration - Activities https://becauseiamagirl.ca
  50. 50. + Inspiration - Activation http://heroicimagination.org
  51. 51. + The Big Idea – “Y Heroes”YMCA is in the hero business, throughvideo we: - find and identify local ones - give them a global stage - provide them tools for fundraising - we celebrate them at local/globalevents - we provide programs to develop
  52. 52. + The Aha Insight – Y HeroesOrdinary heroes do extraordinary thingseveryday, oftentimes unnoticed.Bringing these stories to life with a globalaudience through the power of video,events and programming, entrenchesYMCA’s emotional resonance with youtheverywhere
  53. 53. +
  54. 54. +
  55. 55. + Venture #4 – “Y Heroes” Features Content - Production of seed Hero videos User Generated content – submission and curation of other relevant hero videos Social - Social media integration, comments forums and nomination/voting Fundraising – videos strongly integrate with links for fundraising Speaker Bureau – inspirational youth heroes join the YMCA speaker network and speak at other organization’s events Year Long Activity – voting and merit awards lead up to annual global event/celebration Partnership/Sponsorship - with recognized organization to deliver tangible and measurable programs activating youth heroes (Heroic Imagination Project)
  56. 56. + YMCA Heroic Imagination Partnership – Dr. Philip Zimbardo http://www.youtube.com/watch? v=w0Wtgi3kKB8
  57. 57. + Y Heroes – Timelines & Budget Phases Discovery & Build: $100k to $250k / 3 to 5 months Manage & Evaluate $125k to $150k / Annually H.I.P Strategic Partnership: $5k per Y location with expansion upon pilot – target $250k ongoing
  58. 58. + Summary - The Four YGDA Ideas  Vitamin Y Global Mobile App  Gen Y Leader Social Network Y I’m Here Inspiring Video Series  YMCA Heroes Video Documentary Looking for interest, investment, key questions, others who might be interested
  59. 59. + Q&AImportant: Surveyhttps://www.surveymonkey.com/s/ymcagda

×