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The 2018 State of Customer Zeitgeist

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What's up, what's down and what's next with customers, marketplaces and cultures - a full rundown of the macrotrends, customer metatrends, fast-changing shifts and how to lead through these changes by Wikibrands

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The 2018 State of Customer Zeitgeist

  1. 1. THE 2018 STATE OF CUSTOMER ZEITGEIST WHAT’S UP, WHAT’S DOWN AND WHAT’S NEXT WITH CUSTOMER MARKETS & CULTURE
  2. 2. PURPOSE: MAP OUT WHAT INFLUENCES ARE SHIFTING IN CUSTOMERS’ WORLDS MACROTRENDS - socioeconomic, cultural top-of-the-chain drivers CUSTOMER METATRENDS - key guiding , longer-term customer influences SHIFTS - factors that may swing up widely over the next 1-3 years LEADERSHIP - how these changes can be best managed in the future
  3. 3. WHEN WE SAY CUSTOMER, WE ALSO MEAN: CONSUMER, USER, DONOR, CITIZEN, CLIENT, STAKEHOLDER, FAN…
  4. 4. THE 2018 STATE OF CUSTOMER ZEITGEIST FULL COVERAGE OF THE CUSTOMER-FACING UNIVERSE Customer Outreach & Community Customer Engagement & Influencers Customer Trends & Insight Customer Service Customer Experience Traditional & New Media Marketing Technology Advertising & Design Communications & PR Marketing Customer-first Culture Analytics & Measurement Product & Service Innovation E-CommerceSales
  5. 5. CUSTOMER ZEITGEIST HOW WILL SOCIO-ECONOMIC TRENDS IMPACT CUSTOMERS?
  6. 6. CUSTOMER ZEITGEIST WHAT ARE THE TOP 20 META CUSTOMER-SPECIFIC TRENDS? HOW DO THEY RANK IN IMPORTANCE?
  7. 7. CUSTOMER ZEITGEIST WHICH INDUSTRIES WILL BE MOST DISRUPTED?
  8. 8. CUSTOMER ZEITGEIST HOW WILL EMERGING TECHNOLOGIES IMPACT CUSTOMERS?
  9. 9. CUSTOMER ZEITGEIST WHAT IS THE ROLE OF BRANDS IN THE FUTURE?
  10. 10. CUSTOMER ZEITGEIST HOW TO LEAD ORGANIZATIONS THROUGH CUSTOMER EXTERNAL & INTERNAL OBSTACLES?
  11. 11. CUSTOMER ZEITGEIST WHAT ARE SOME OF THE SMARTEST BETS ON FUTURE ACTIVITIES: - NEXT YEAR - 5 YEARS FROM NOW - 10, 15, 20, 25 YEARS FROM NOW?
  12. 12. THE 2018 STATE OF CUSTOMER ZEITGEIST https://www.surveymonkey.com/r/customerzeitgeist
  13. 13. PLUS: YOU COULD WIN:
  14. 14. PART OF WIKIBRANDS’ 2018 EMERGING TREND SERIES
  15. 15. WE CONNECT THE FUTURE DOTS KEYNOTES WORKSHOPS EXECUTIVE BRIEFINGS BRAND CONTENT INDUSTRY AUDIT BESPOKE RESEARCH FULL IMMERSION CONSULTING
  16. 16. TO ENQUIRE ON THE CUSTOMER ZEITGEIST www.wiki-brands.com Sean Moffitt Managing Director sean@wiki-brands.com @wikibrands And take the survey: https://www.surveymonkey.com/r/customerzeitgeist

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