“ From virtual to real”  How DNA 11 was conceptualized and is growing  by creating real art from digital images
First a little history… <ul><li>We founded DNA 11 in late 2005  </li></ul><ul><li>DNA 11 makes custom portrait from your D...
 
<ul><ul><li>www.dna11.com   dna 11  twitter.com/dna11  </li></ul></ul>
So What’s Next? <ul><li>We wanted expand and diversify our product offering beyond our niche </li></ul><ul><li>Leverage ou...
 
The easiest way to print any image or photo  regardless of size  onto quality canvas.
<ul><li>Facts: </li></ul><ul><li>50 bln digital photos taken in 2007, 60 bln by 2011 </li></ul><ul><li>20% of digital came...
1. Facebook : 10 billion 2. Photobucket : 6.2 billion 3. Flickr : 2 billion
 
Is this image art?
 
So What? <ul><li>heavily leverage social media as a central part of our marketing efforts </li></ul><ul><li>accept any res...
15 seconds of fame….
How can you help? Join our list of beta clients- help us create and refine the service based on your needs: 20% off for 40...
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League of Kickass #11 - From Digital to Reality - Canvas Pop

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Awesome presentation by Adrian Salamunovic from DNA11 and his launch of Canvas Pop (Aug 24)

Published in: Business, Technology, Art & Photos
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League of Kickass #11 - From Digital to Reality - Canvas Pop

  1. 1. “ From virtual to real” How DNA 11 was conceptualized and is growing by creating real art from digital images
  2. 2. First a little history… <ul><li>We founded DNA 11 in late 2005 </li></ul><ul><li>DNA 11 makes custom portrait from your DNA, fingerprints , and lips </li></ul><ul><li>Built on a bootstrap business model ($2000 start up capital) </li></ul><ul><li>Today, multi-million dollar, global company (52 countries) </li></ul><ul><li>Most of our sales: WOMA, Social Media and PR </li></ul>
  3. 4. <ul><ul><li>www.dna11.com dna 11 twitter.com/dna11 </li></ul></ul>
  4. 5. So What’s Next? <ul><li>We wanted expand and diversify our product offering beyond our niche </li></ul><ul><li>Leverage our operational infrastructure </li></ul><ul><li>Minimize additional investment required </li></ul><ul><li>Go after a market that is underserved without any clear market leader </li></ul><ul><li>You are among the first to hear about this new company…. </li></ul>
  5. 7. The easiest way to print any image or photo regardless of size onto quality canvas.
  6. 8. <ul><li>Facts: </li></ul><ul><li>50 bln digital photos taken in 2007, 60 bln by 2011 </li></ul><ul><li>20% of digital camera owners exercise their artistic skills (prosumers) </li></ul><ul><li>11% of Americans have more than 10,000 digital photos </li></ul><ul><li>9% of all consumer images are taken on cell phones </li></ul><ul><li>90% of all professional photos taken in 2010 will be digital </li></ul>
  7. 9. 1. Facebook : 10 billion 2. Photobucket : 6.2 billion 3. Flickr : 2 billion
  8. 11. Is this image art?
  9. 13. So What? <ul><li>heavily leverage social media as a central part of our marketing efforts </li></ul><ul><li>accept any resolution image (Think Facebook / iPhone) </li></ul><ul><li>integrate with and create partnerships with key players </li></ul><ul><li>position ourselves as the market leaders in a leaderless market niche </li></ul><ul><li>Focus on technology and innovation with desi gn. </li></ul>
  10. 14. 15 seconds of fame….
  11. 15. How can you help? Join our list of beta clients- help us create and refine the service based on your needs: 20% off for 40 people in this room Contact me: adrian@canvaspop.com Twitter.com/canvaspop

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