ORTHE UGLIEST “DESIGN” PRESENTATION         YOU’LL EVER SEE
UX IS NOT DESIGN
…BUT WAIT.THERE’S MORE TO IT THAN THAT.“WHEN IS A BOWL NO LONGER A BOWL?”
THE5WHYS
- Why are you having cereal?- Because I’m hungry.   - Are you sure?   - Well, I’m going to eat something.       - Why do y...
User Experience:- The interaction of someone with this thing        you’ve made.User Experience Research:- Who is this per...
So, does our user needa nicer spoon,a better bowl,tastier cereal……or perhaps somenew friends anda local bar?
Are we designinga) “friend finder social app”Orb) “local food and drink deals site”
This is not the most natural way to interact with your touch screen!!!               This is designing a desktop onto a mo...
What is the number onedifference in how people shop inAsia vs the US?
But still…WHY.
Like trying to get picked for a kickball team in elementary school
FIRST: fit into their habitsTHEN: change their lives
SummaryWhy, Why, Why, Why, WhyWho, what where whenHow?
Tom Landauer and Jakob Nielsenhttp://www.useit.com/alertbox/20000319.html
So…For example“I need an app to send thank you cards…”Fix this!                        [HINT: THIS IS NOT THE SOLUTION!]
UX for Mobile: Do you really want to know what else your users are doing while they're using your app?
UX for Mobile: Do you really want to know what else your users are doing while they're using your app?
UX for Mobile: Do you really want to know what else your users are doing while they're using your app?
UX for Mobile: Do you really want to know what else your users are doing while they're using your app?
UX for Mobile: Do you really want to know what else your users are doing while they're using your app?
UX for Mobile: Do you really want to know what else your users are doing while they're using your app?
UX for Mobile: Do you really want to know what else your users are doing while they're using your app?
UX for Mobile: Do you really want to know what else your users are doing while they're using your app?
UX for Mobile: Do you really want to know what else your users are doing while they're using your app?
UX for Mobile: Do you really want to know what else your users are doing while they're using your app?
UX for Mobile: Do you really want to know what else your users are doing while they're using your app?
UX for Mobile: Do you really want to know what else your users are doing while they're using your app?
UX for Mobile: Do you really want to know what else your users are doing while they're using your app?
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UX for Mobile: Do you really want to know what else your users are doing while they're using your app?

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UX is bandied about a lot these days, getting confused with design and UI and all sorts of things. Setting the facts straight of what it really means to create a user experience [hint: research]. We've got the 5whys, the 5users, and why we should be able to use all five fingers on our phone, rather than being all thumbs.

Cereal infographic by/ @ed_lea http://www.edlea.com/blog/143679/design-metaphor.html/

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  • Product: what you’re shipping
  • User Interface
  • User Experience
  • TIP OF THE ICEBERG
  • When are you using the app… can change your habitPhotos to lose weightTwitter to quit smoking
  • We have forever lost the fine art of sitting at a bar… doing nothing.
  • So what do I do? This is where you do researchBecause this is where people use their phones.SO WATCH THEM.
  • This is not the natural way t
  • Natural Gestures!!!Use them
  • One line to grab them. ConciseLike package design…
  • Look to package designThe app store is now as crowded as the cereal aisle
  • Crouching.
  • Go to marketLike getting chosen to be on the elementary kickball teamThis guy’s huge: GmailThis guy’s already everyone’s friend: angry birdsThis guy gets picked on cause he’s small… but no one knows he’s the best kick baller everHe needs an ‘evangelist’
  • First users are keyWho are theyHow do they find youWhat part of their life do you fit into?User Acquisition strategyEarly adoptersPartners [whose marketing you can piggy back on]First apps in app store [that didn’t totally suck]Made MILLIONSBecause they had the full force of apple’s marketing
  • Asking five people is enough to find out what’s wrongBut you won’t know what’s rightTry fixing itAsk againTry fixing itAsk againOnly the “most wrong thing” will surface at a timeDiminishing returnsWhat they don’t really care aboutWhat they can live with.
  • How many users are enough?
  • UX for Mobile: Do you really want to know what else your users are doing while they're using your app?

    1. 1. ORTHE UGLIEST “DESIGN” PRESENTATION YOU’LL EVER SEE
    2. 2. UX IS NOT DESIGN
    3. 3. …BUT WAIT.THERE’S MORE TO IT THAN THAT.“WHEN IS A BOWL NO LONGER A BOWL?”
    4. 4. THE5WHYS
    5. 5. - Why are you having cereal?- Because I’m hungry. - Are you sure? - Well, I’m going to eat something. - Why do you want to eat something? - Actually, I just saw three ads for food on TV. - Why are you watching TV at this hour? - Well, I’m kinda lonely cause my boyfriend is out of town. - Why are you lonely without him? - Uh, well… I just moved here to live with him.
    6. 6. User Experience:- The interaction of someone with this thing you’ve made.User Experience Research:- Who is this person touching your stuff?- Why are they touching it?- Where are they touching it?- What do they get out of it?- Was it ‘nice?’- Did it actually answer their “need?” - …and do you want it to?
    7. 7. So, does our user needa nicer spoon,a better bowl,tastier cereal……or perhaps somenew friends anda local bar?
    8. 8. Are we designinga) “friend finder social app”Orb) “local food and drink deals site”
    9. 9. This is not the most natural way to interact with your touch screen!!! This is designing a desktop onto a mobile phone.
    10. 10. What is the number onedifference in how people shop inAsia vs the US?
    11. 11. But still…WHY.
    12. 12. Like trying to get picked for a kickball team in elementary school
    13. 13. FIRST: fit into their habitsTHEN: change their lives
    14. 14. SummaryWhy, Why, Why, Why, WhyWho, what where whenHow?
    15. 15. Tom Landauer and Jakob Nielsenhttp://www.useit.com/alertbox/20000319.html
    16. 16. So…For example“I need an app to send thank you cards…”Fix this! [HINT: THIS IS NOT THE SOLUTION!]

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