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Personal Branding and LinkedIn Marketing Presentation 2016

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Jasmine Sandler, an expert in Personal Branding for Executives and Entreprenuers and a Global LinkedIn Marketing Trainer presents her Personal Branding and LinkedIn Presentation. She has delivered this to over 250+ organizations and corporations , helping business professionals use these marketing tactics to drive better online visibility and B2B Sales since 2006. For more info, see www.jasminesandler.com

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Personal Branding and LinkedIn Marketing Presentation 2016

  1. 1. ©Jasmine Sandler Digital Marketing Consulting & Training A Deep Dive into how to use #LinkedIn and #Social #Branding DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R
  2. 2. LinkedIn Marketing Expert as awarded by Google Small Business in 2016 SOCIAL MEDIA Strategist since 2005– Fortune 1000 Global Keynote Speaker on LINKEDIN & SOCIAL BRANDING CEO – Agent-cy Online Marketing – B2B SOCIAL & SEO AGENCY Lead Instructor & Trainer – LINKEDIN & SOCIAL MEDIA Social Media Author: “Branding & Sales: The LinkedIn Way” , “How to Brand Yourself Online Like A CEO” Media LinkedIn Subject Matter Expert NBC, CBS, Incisive Media, Google SMB C-level Social Media & PERSONAL BRANDING Consultant INDUSTRY THOUGHT-LEADERSHIP #SOCIALBRANDING @Jasmine_Sandler
  3. 3. SUCCESSFUL SOCIAL BRANDS Successful Original CEO Inclusive Action-Oriented Leaders JASMINE SANDLER ™ DIGITAL MARKETING CONSULTING & TRAINING www.jasminesandler.com | @Jasmine_Sandler #SOCIALBRANDING @Jasmine_Sandler
  4. 4. OPPORTUNITIES FOR YOU IN SOCIAL BRANDING DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING @Jasmine_Sandler
  5. 5. POSITIVE MEDIA ATTENTION Influential Bloggers in Your Industry Will Notice You Online Media in Your Industry will Want Your Insight in their next Breaking Story The Media uses LinkedIn , Twitter and G+ to find the next BIG story www.jasminesandler.com | @Jasmine_SandlerDIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING @Jasmine_Sandler
  6. 6. SEARCH VISIBILITY For your target to find and engage with you www.yourlinkedinpage.com For your target to find and engage with your company www.yourwebsitehomepage.com For your target to find information about your products & services www.yourserviceslandingpage.com DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING @Jasmine_Sandler
  7. 7. BUILD A STRONG REPUTATION ONLINE #SOCIALBRANDING @Jasmine_Sandler Create A Unique & Strong Position. Win Online Market Share. DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R
  8. 8. DRIVE AUDIENCE ENGAGEMENT A Strong Social Personal Brand Drives Influence, Loyalty & Audience Growth. DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING @Jasmine_Sandler
  9. 9. DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R Developing a SOCIAL BRAND requires the proper use of online channels including social media to create impact and visibility of that personal brand. DEFINITION OF THE SOCIAL BRAND Personal Branding is the marketing practice of developing monetary value around a person instead of a corporation. #SOCIALBRANDING @Jasmine_Sandler
  10. 10. GOAL PLAN FOR YOUR SOCIAL BRAND By creating specific BUSINESS GOALS and targets, you have a better chance of driving success from your investment in your Social Brand. GOALS BRAND AWARNESS SALES MEDIA ATTENTION INVESTOR ATTENTION CAREER TRANSITION S t a r t b y t h i n k i n g w h a t y o u r q u a n t i f i e d g o a l s a r e f o r t h e l o n g t e r m a n d t h e n b r e a k i n g t h i s d o w n i n t o m o n t h b y m o n t h p r o j e c t i o n s DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING @Jasmine_Sandler
  11. 11. CREATE YOUR SOCIAL BRAND NICHE Your Niche will define your unique corner of the market Your Niche will define your Social Brand Focus and Success. DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING @Jasmine_Sandler
  12. 12. DEFINE YOUR ONLINE BRAND STYLE What is your AUTHENTIC Voice? How Does your Audience ENGAGE? What COMMUNICATION Style Do You Possess? What IMAGE Do You Need to Portray? DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING @Jasmine_Sandler
  13. 13. LINKEDIN LinkedIn is THE Social Branding tool for Business Professionals • All-Star Profile • Blogging Opportunities • Networking Opportunities • Groups Opportunities • Media Opportunities DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R www.linkedin.com/in/onlinebranding
  14. 14. LINKEDIN STATS • LinkedIn: #1 B2B Social and Sales Networking Tool (93%) • 445+MM Global Business Professional users • Qualified Sales: Your Decision-Makers are on LinkedIn (80%) • Opportunities to become part of an Influencer Ecosystem • Writing Platform for Thought-Leadership Development • Warm lead machine – Over 3 Million Groups DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R www.linkedin.com/in/onlinebranding
  15. 15. CREATING A KILLER PROFILE Linkedin.com/in/onlinebranding The LinkedIn Personal Profile Should Drive Target Visibility & Engagement  Choose a Headshot & Background Image that defines your Personal Brand  Use Your Top 3 Skills to Define Your Headline  Create a personal URL that defines your Social Market Position  Create a Summary that tells your story and quantifies your experience/results  Use strong multi-media to tell Your Story  Video  Info graphic  Motion Graphic  Link to Audio Interviews  PDF  Update your LinkedIn Profile Frequently @Jasmine_Sandler | Linkedin.com/in/onlinebrandingDIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R www.linkedin.com/in/onlinebranding
  16. 16. LINKEDIN CLIENT EXAMPLE - RESULTS WWW.JASMINESANDLER.COM RESULTS Average of 1 new qualified lead or introduction/week “After only her corporate Sales Training and initial follow up with me, Jasmine has already delivered qualified leads to me on LinkedIn.” Related Professional Background Image – What Whitney Sells Professional Welcoming Headshot - current Headlines delivers 1. Individual Market Position 2. Credibility 3. What She Offers Custom Domain created : in/com/manhattanrealestate to support niche Custom Text for Anchortext created : REAL ESTATE ADVISOR #SOCIALBRANDING @Jasmine_Sandler
  17. 17. LINKEDIN CLIENT SUMMARY WWW.JASMINESANDLER.COM Professional Summary -Highlights keyword phrase and area of focus -Delivers professionalism -Drives Credibility -Shares credentials and what sets her apart Call to Action with specific qualifications #SOCIALBRANDING @Jasmine_Sandler
  18. 18. Understanding Your LinkedIn Competition • Join Related Groups • Assess Advanced People Search Results • Review Daily Competitive Posts • Consider how you are better • Support Your LinkedIn ecosystem HOW TO GAIN LINKEDIN MARKET SHARE @Jasmine_Sandler | Linkedin.com/in/onlinebrandingDIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R
  19. 19. Refine & Support your Social Brand Promise • Be authentic. • Support your Followers in LinkedIn Pulse • Encourage your Ecosystem to share. Share as it relates to your Social Brand promise Engage in LinkedIn PULSE • Write regular long form posts • Support others posts • Follow targeted influencers and support their activity HOW TO DRIVE DAILY LINKEDIN LEADERSHIP @Jasmine_Sandler | Linkedin.com/in/onlinebrandingDIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R
  20. 20. • Search for connection • Advanced Search • Review Your University, Professional Contacts • Find target on LinkedIn: • Industry • Title • Company • Revenue • Executive Level • By connections • By Groups REFINING YOUR LINKEDIN TARGET DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R
  21. 21. HOW TO DO SOCIAL SELLING RIGHT DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R
  22. 22. LINKEDIN ADVANCED SELLING - NAVIGATOR DIGITAL MARKETING CONSULTING & TRAINING
  23. 23.  LEAD GENERATION  REAL RELATIONSHIP DEVELOPMENT  B2B NETWORKING  DATABASE DEVELOPMENT  EXACT TARGET DELIVERY  PR VEHICLE  COMPANY RESEARCH  EXECUTIVE RESEARCH LINKEDIN = end to end Sales @Jasmine_Sandler | Linkedin.com/in/onlinebranding The Ultimate Sales Tool DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R
  24. 24. Your LinkedIn Profile Matters, A LOT •Think Search Visibility, Think Engagement, Think Uniqueness •Strong Headline Copy – Your Direct Response Ad •Highlighting summary with experience and results Your Leadership in LinkedIn Matters Too •Your Own LinkedIn Group to serve your own Community •If Your Profile States A Skill, Back it up – Answers Matter Your Daily LinkedIn Participation is a MUST •Status Updates – Make it Relevant, Valuable and Short •Follow and share Influencers related posts •Providing Answer and Solutions via Comments and Shares •Update Your Profile When Things Change YOUR KEYS TO WINNING ON LINKEDIN @Jasmine_Sandler | Linkedin.com/in/onlinebrandingDIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R
  25. 25. YOUR KEYS TO SOCIAL BRANDING www.jasminesandler.com | @Jasmine_Sandler w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R  Become Your Best Spokesperson  Identify & Engage in Targeted Media Opportunities  Build & Nurture Your Social Ecosystem  Be Engaged and Supportive Daily  Deploy Social Listening Tools  Respond in Real Time
  26. 26. INDIVIDUAL LINKEDIN COACHING PROGRAM DIGITAL MARKETING CONSULTING & TRAINING www.jasm in es and l er.com | @Jasmine _ Sand l er© J A S M I N E S A N D L E R EXTRAS AVAILABLE $ Pro Photo Shoot Video Production Scripting/Editing LinkedIn Position Analysis LinkedIn Messaging LinkedIn profile Enhancement LinkedIn Groups Direction Custom LinkedIn Header Design Daily LinkedIn Sales Action Plan FRED HOROWITZ, CEO OF DEAUVILLE
  27. 27. LINKEDIN ADVANCED SELLING TECHNIQUES TRAINING DIGITAL MARKETING CONSULTING & TRAINING www.jasm in es and l er.com | @Jasmine _ Sand l er© J A S M I N E S A N D L E R Pre-Training Social Selling Assessment LinkedIn Sales Strategy Session with Sales or Marketing VP Review of Top Producers LinkedIn Profiles LinkedIn Knowledge Survey and Answers Collection Full Day Training with Q&A (8 HR) Sales/AE Teams learn How LinkedIn Works • Profile • Groups • CRM functionalities • Networking • Messaging 15 or 30 Day Group Phone Follow-Up Groups of up to 20 8 Hours LIVE Includes Q&A, Live Exercises, End of Training Survey Includes Copy of “JS LinkedIn Daily Sales Plan”
  28. 28. LINKEDIN MARKETING BOOK How to Effectively Use LinkedIn as a Branding Tool How to Create Real Target Relationships via LinkedIn Selling Proper LinkedIn Communications Etiquette How to Become a LinkedIn Groups All-Star The Keys to a Visible and Engaging LinkedIn Profile w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R
  29. 29. PERSONAL BRANDING PROGRAM • Personal Brand Plan and Strategy • Personally Branded Content Planning & Delivery • Brand Execution & Management:  Blogging  Social Media Management  Speaking, Interviewing & Media Training  Online PR & Events  Promotions • Channel Design & Management  Website  Social Channels www.jasminesandler.com | @Jasmine_SandlerDIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R
  30. 30. SOCIAL BRANDING CRASH COURSE 4 Modules on Social Branding from A-Z Build Your Own Social Branding Plan Create Your Own Social Channels Guidance on all Social Branding and Content Marketing Tools Course Includes Downloadable Workbooks and Action Plans AVAILABLE AT WWW.JASMINESANDLER.COM /SHOP
  31. 31. SOCIAL BRAND BOOK How to Identify Your Own Personal Brand How to Position Your Personal Brand How to Determine Your Brand Messaging How to Commit to Your Personal Brand Content How to Get Into the CEO Role w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R
  32. 32. CONTACT INFORMATION WWW.JASMINESANDLER.COM LINKEDIN COACHING LINKEDIN PROFILE ENHANCEMENT LINKEDIN MARKETING SERVICES LINKEDIN GROUP TRAINING PERSONAL BRANDING COACHING SOCIAL BRANDING MANAGEMENT SOCIAL MARKETING MANAGEMENT SOCIAL MEDIA GROUP TRAINING INDIVIDUAL WEB SITE DESIGN &w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R
  33. 33. Contact Us http://www.agent-cy.com JASMINE SANDLER CEO AGENT-CY ONLINE MARKETING, INC 90 PARK AVENUE | NY | NY | 10016 JASMINE SANDLER SEO & SOCIAL CONSULTING & TRAINING WWW.JASMINESANDLER.COM (347) 527-5100 | JASMINE@JASMINESANDLER.COM JASMINE SANDLER ™ DIGITAL MARKETING CONSULTING & TRAINING www.jasminesandler.com | @Jasmine_Sandler

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