1.
©Jasmine Sandler Digital Marketing Consulting & Training
A Deep Dive into how to use #LinkedIn
and #Social #Branding
DIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R

2.
LinkedIn Marketing Expert as awarded by Google Small
Business in 2016
SOCIAL MEDIA Strategist since 2005– Fortune 1000
Global Keynote Speaker on LINKEDIN & SOCIAL
BRANDING
CEO – Agent-cy Online Marketing – B2B SOCIAL & SEO
AGENCY
Lead Instructor & Trainer – LINKEDIN & SOCIAL MEDIA
Social Media Author: “Branding & Sales: The LinkedIn Way”
, “How to Brand Yourself Online Like A CEO”
Media LinkedIn Subject Matter Expert
NBC, CBS, Incisive Media, Google SMB
C-level Social Media & PERSONAL BRANDING Consultant
INDUSTRY THOUGHT-LEADERSHIP #SOCIALBRANDING
@Jasmine_Sandler

3.
SUCCESSFUL SOCIAL BRANDS
Successful
Original
CEO
Inclusive
Action-Oriented
Leaders
JASMINE SANDLER ™
DIGITAL MARKETING CONSULTING & TRAINING
www.jasminesandler.com | @Jasmine_Sandler
#SOCIALBRANDING
@Jasmine_Sandler

4.
OPPORTUNITIES FOR YOU
IN SOCIAL BRANDING
DIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R
#SOCIALBRANDING
@Jasmine_Sandler

5.
POSITIVE MEDIA ATTENTION
Influential Bloggers in Your Industry Will Notice You
Online Media in Your Industry will Want Your Insight in their next Breaking Story
The Media uses LinkedIn , Twitter and G+ to find the next BIG story
www.jasminesandler.com | @Jasmine_SandlerDIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R
#SOCIALBRANDING
@Jasmine_Sandler

6.
SEARCH VISIBILITY
For your target to find and engage with you
www.yourlinkedinpage.com
For your target to find and engage with your company
www.yourwebsitehomepage.com
For your target to find information about your products
& services
www.yourserviceslandingpage.com
DIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R
#SOCIALBRANDING
@Jasmine_Sandler

7.
BUILD A STRONG REPUTATION ONLINE #SOCIALBRANDING
@Jasmine_Sandler
Create A Unique & Strong Position. Win Online Market Share.
DIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R

8.
DRIVE AUDIENCE ENGAGEMENT
A Strong Social Personal Brand
Drives Influence, Loyalty &
Audience Growth.
DIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R
#SOCIALBRANDING
@Jasmine_Sandler

9.
DIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R
Developing a SOCIAL BRAND requires
the proper use of online channels
including social media to create
impact and visibility of that personal
brand.
DEFINITION OF THE SOCIAL BRAND
Personal Branding is the marketing
practice of developing monetary
value around a person instead of a
corporation.
#SOCIALBRANDING
@Jasmine_Sandler

10.
GOAL PLAN FOR YOUR SOCIAL BRAND
By creating specific BUSINESS
GOALS and targets, you have a
better chance of driving success
from your investment in your
Social Brand.
GOALS
BRAND AWARNESS
SALES
MEDIA ATTENTION
INVESTOR ATTENTION
CAREER TRANSITION
S t a r t b y t h i n k i n g w h a t y o u r
q u a n t i f i e d g o a l s a r e f o r t h e l o n g
t e r m a n d t h e n b r e a k i n g t h i s d o w n
i n t o m o n t h b y m o n t h p r o j e c t i o n s
DIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R
#SOCIALBRANDING
@Jasmine_Sandler

11.
CREATE YOUR SOCIAL BRAND NICHE
Your Niche will define
your unique corner of
the market
Your Niche will
define your Social
Brand Focus and
Success.
DIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R
#SOCIALBRANDING
@Jasmine_Sandler

12.
DEFINE YOUR ONLINE BRAND STYLE
What is your AUTHENTIC Voice?
How Does your Audience ENGAGE?
What COMMUNICATION Style Do You
Possess?
What IMAGE Do You Need to Portray?
DIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R
#SOCIALBRANDING
@Jasmine_Sandler

13.
LINKEDIN
LinkedIn is THE Social Branding tool for Business Professionals
• All-Star Profile
• Blogging Opportunities
• Networking Opportunities
• Groups Opportunities
• Media Opportunities
DIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R
www.linkedin.com/in/onlinebranding

14.
LINKEDIN STATS
• LinkedIn: #1 B2B Social and Sales
Networking Tool (93%)
• 445+MM Global Business Professional
users
• Qualified Sales: Your Decision-Makers are
on LinkedIn (80%)
• Opportunities to become part of an
Influencer Ecosystem
• Writing Platform for Thought-Leadership
Development
• Warm lead machine – Over 3 Million
Groups
DIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R
www.linkedin.com/in/onlinebranding

15.
CREATING A KILLER PROFILE
Linkedin.com/in/onlinebranding The LinkedIn Personal Profile Should
Drive Target Visibility & Engagement
 Choose a Headshot & Background Image
that defines your Personal Brand
 Use Your Top 3 Skills to Define Your
Headline
 Create a personal URL that defines your
Social Market Position
 Create a Summary that tells your story
and quantifies your experience/results
 Use strong multi-media to tell Your Story
 Video
 Info graphic
 Motion Graphic
 Link to Audio Interviews
 PDF
 Update your LinkedIn Profile Frequently
@Jasmine_Sandler | Linkedin.com/in/onlinebrandingDIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R
www.linkedin.com/in/onlinebranding

16.
LINKEDIN CLIENT EXAMPLE - RESULTS
WWW.JASMINESANDLER.COM
RESULTS
Average of 1 new qualified
lead or introduction/week
“After only her corporate Sales
Training and initial follow up with
me, Jasmine has already
delivered qualified leads to me
on LinkedIn.”
Related Professional Background Image – What Whitney
Sells
Professional Welcoming Headshot - current
Headlines delivers
1. Individual
Market Position
2. Credibility
3. What She
Offers
Custom Domain created :
in/com/manhattanrealestate to support
niche
Custom Text for
Anchortext
created : REAL
ESTATE
ADVISOR
#SOCIALBRANDING
@Jasmine_Sandler

17.
LINKEDIN CLIENT SUMMARY
WWW.JASMINESANDLER.COM
Professional Summary
-Highlights keyword phrase
and area of focus
-Delivers professionalism
-Drives Credibility
-Shares credentials and
what sets her apart
Call to Action with specific
qualifications
#SOCIALBRANDING
@Jasmine_Sandler

18.
Understanding Your LinkedIn Competition
• Join Related Groups
• Assess Advanced
People Search Results
• Review Daily
Competitive Posts
• Consider how you are
better
• Support Your LinkedIn
ecosystem
HOW TO GAIN LINKEDIN MARKET SHARE
@Jasmine_Sandler | Linkedin.com/in/onlinebrandingDIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R

19.
Refine & Support your Social Brand Promise
• Be authentic.
• Support your Followers in LinkedIn Pulse
• Encourage your Ecosystem to share. Share
as it relates to your Social Brand promise
Engage in LinkedIn PULSE
• Write regular long form posts
• Support others posts
• Follow targeted influencers and support their
activity
HOW TO DRIVE DAILY LINKEDIN LEADERSHIP
@Jasmine_Sandler | Linkedin.com/in/onlinebrandingDIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R

20.
• Search for connection
• Advanced Search
• Review Your University, Professional
Contacts
• Find target on LinkedIn:
• Industry
• Title
• Company
• Revenue
• Executive Level
• By connections
• By Groups
REFINING YOUR LINKEDIN TARGET
DIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R

21.
HOW TO DO SOCIAL SELLING RIGHT
DIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R

22.
LINKEDIN ADVANCED SELLING - NAVIGATOR
DIGITAL MARKETING CONSULTING & TRAINING

23.
 LEAD GENERATION
 REAL RELATIONSHIP
DEVELOPMENT
 B2B NETWORKING
 DATABASE
DEVELOPMENT
 EXACT TARGET DELIVERY
 PR VEHICLE
 COMPANY RESEARCH
 EXECUTIVE RESEARCH
LINKEDIN = end to end Sales
@Jasmine_Sandler | Linkedin.com/in/onlinebranding
The Ultimate Sales Tool
DIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R

24.
Your LinkedIn Profile Matters, A LOT
•Think Search Visibility, Think Engagement, Think Uniqueness
•Strong Headline Copy – Your Direct Response Ad
•Highlighting summary with experience and results
Your Leadership in LinkedIn Matters Too
•Your Own LinkedIn Group to serve your own Community
•If Your Profile States A Skill, Back it up – Answers Matter
Your Daily LinkedIn Participation is a MUST
•Status Updates – Make it Relevant, Valuable and Short
•Follow and share Influencers related posts
•Providing Answer and Solutions via Comments and Shares
•Update Your Profile When Things Change
YOUR KEYS TO WINNING ON LINKEDIN
@Jasmine_Sandler | Linkedin.com/in/onlinebrandingDIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R

25.
YOUR KEYS TO SOCIAL BRANDING
www.jasminesandler.com | @Jasmine_Sandler
w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R
 Become Your Best Spokesperson
 Identify & Engage in Targeted Media Opportunities
 Build & Nurture Your Social Ecosystem
 Be Engaged and Supportive Daily
 Deploy Social Listening Tools
 Respond in Real Time

26.
INDIVIDUAL LINKEDIN COACHING PROGRAM
DIGITAL MARKETING CONSULTING & TRAINING
www.jasm in es and l er.com | @Jasmine _ Sand l er© J A S M I N E S A N D L E R
EXTRAS AVAILABLE $
Pro Photo Shoot
Video Production
Scripting/Editing
LinkedIn Position
Analysis
LinkedIn Messaging
LinkedIn profile
Enhancement
LinkedIn Groups
Direction
Custom LinkedIn
Header Design
Daily LinkedIn Sales
Action Plan
FRED HOROWITZ, CEO OF DEAUVILLE

27.
LINKEDIN ADVANCED SELLING TECHNIQUES TRAINING
DIGITAL MARKETING CONSULTING & TRAINING
www.jasm in es and l er.com | @Jasmine _ Sand l er© J A S M I N E S A N D L E R
Pre-Training Social Selling Assessment
LinkedIn Sales Strategy Session with Sales or
Marketing VP
Review of Top Producers LinkedIn Profiles
LinkedIn Knowledge Survey and Answers
Collection
Full Day Training with Q&A (8 HR)
Sales/AE Teams learn How LinkedIn Works
• Profile
• Groups
• CRM functionalities
• Networking
• Messaging
15 or 30 Day Group Phone Follow-Up
Groups of up to 20
8 Hours LIVE Includes Q&A, Live
Exercises, End of Training Survey
Includes Copy of “JS LinkedIn
Daily Sales Plan”

28.
LINKEDIN MARKETING BOOK
How to Effectively Use
LinkedIn as a Branding Tool
How to Create Real Target
Relationships via LinkedIn
Selling
Proper LinkedIn
Communications Etiquette
How to Become a LinkedIn
Groups All-Star
The Keys to a Visible and
Engaging LinkedIn Profile
w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R

29.
PERSONAL BRANDING PROGRAM
• Personal Brand Plan and Strategy
• Personally Branded Content
Planning & Delivery
• Brand Execution & Management:
 Blogging
 Social Media Management
 Speaking, Interviewing & Media
Training
 Online PR & Events
 Promotions
• Channel Design & Management
 Website
 Social Channels
www.jasminesandler.com | @Jasmine_SandlerDIGITAL MARKETING CONSULTING & TRAINING
w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R

30.
SOCIAL BRANDING CRASH COURSE
4 Modules on Social
Branding from A-Z
Build Your Own Social
Branding Plan
Create Your Own Social
Channels
Guidance on all Social
Branding and Content
Marketing Tools
Course Includes
Downloadable Workbooks
and Action Plans
AVAILABLE AT
WWW.JASMINESANDLER.COM
/SHOP

31.
SOCIAL BRAND BOOK
How to Identify Your Own
Personal Brand
How to Position Your
Personal Brand
How to Determine Your
Brand Messaging
How to Commit to Your
Personal Brand Content
How to Get Into the CEO
Role
w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R

32.
CONTACT INFORMATION
WWW.JASMINESANDLER.COM
LINKEDIN COACHING
LINKEDIN PROFILE
ENHANCEMENT
LINKEDIN MARKETING
SERVICES
LINKEDIN GROUP
TRAINING
PERSONAL BRANDING
COACHING
SOCIAL BRANDING
MANAGEMENT
SOCIAL MARKETING
MANAGEMENT
SOCIAL MEDIA GROUP
TRAINING
INDIVIDUAL WEB SITE
DESIGN &w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R

33.
Contact Us
http://www.agent-cy.com
JASMINE SANDLER
CEO
AGENT-CY ONLINE MARKETING, INC
90 PARK AVENUE | NY | NY | 10016
JASMINE SANDLER SEO & SOCIAL CONSULTING & TRAINING
WWW.JASMINESANDLER.COM
(347) 527-5100 | JASMINE@JASMINESANDLER.COM
JASMINE SANDLER ™
DIGITAL MARKETING CONSULTING & TRAINING
www.jasminesandler.com | @Jasmine_Sandler