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Linked In Marketing Techniques To Stand Out From The Crowd Jasmine Sandler


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Linked In Marketing Techniques to Develop your Personal Brand. Delivered by Jasmine Sandler, CEO of Agent-cy and web marketing consultant.

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Linked In Marketing Techniques To Stand Out From The Crowd Jasmine Sandler

  1. 1. LinkedIn®: Marketing Techniques to Stand out From the Crowd Presented by: Jasmine Sandler CEO Agent-cy Online Marketing
  2. 2. What is a Personal Brand?• How An Individual is Perceived in His or Her Industry• The Act of Packaging Yourself as a Brand• Your Own Personal Unique Market Position• A Person’s Compelling Story & Related Character
  3. 3. How Do You Define Your Brand?• Start with developing your own "individual value statement". Consider how you are different, yet better.• Review personal brand competitors success tracks – what has made them a brand?• List three of your strengths. If you are unsure, ask colleagues and friends what they consider to be your strengths. “Jasmine is smart, articulate and knows her stuff. If youre looking for someone who KNOWSbranding....Jasmine is the one to speak to. Ramon Ray, SmallBizTechnology “Jasmine is…THE QUEEN OF ONLINE MARKETING!“ Devin Cleary, NYXPO “Jasmine is one of the best digital marketing professionals in the business. Jasmine consistently met andexceeded our expectations. Jasmine is exceptionally knowledgeable and creative. Mark Benson, DoubleRockCorporation
  4. 4. How Do I Create My Brand?• Choose who specifically who want to serve and what you want to be known for. What type of expert are you?• Create your own personal style to reflect the message to your intended audience: Powerful, Fun, Entertaining, Comedic…• Decide how you want to be seen based on your strengths –Books, TV, Videos, Stunts/Promos, Pictures• Create a personal branding kit: Headshot, articles you’ve had published, one-sheet, appearances in the news, personal video
  5. 5. How Do I Deliver My Message?• Identify the Interests and Behaviors of Your Target Audience• Create Specific content: Video, Articles, Blog Post, Audio• Create a Messaging plan: Frequency, Length, Tracking, Alerts• Consider Advertising, PR, Promotions, Events, Speeches, Signings• Use LinkedIn® as Your Personal Branding Platform
  6. 6. = PERSONAL BRANDING PLATFORMYour LinkedIN Profile Matters, A LOT•Think Search Visibility, Think Engagement, Think Uniqueness•Strong Headline Copy – Your Direct Response Ad•Highlighting summary with experience and resultsYour Leadership in LinkedIn Matters Too•Your Own LinkedIn Group to serve your own Community•If Your Profile States A Skill, Back it up – Answers MatterYour Daily LinkedIn Participation is a MUST•Status Updates – Make it Relevant, Valuable and Short•Answers Gain You Expertise•Update Your Profile When Things Change
  10. 10. = INVALUABLE SALES TOOLQualified Lead Generator•LinkedIn Rank helps Search Visibility•Postings of placed articles, blog posts, LinkedInAnswers•Ownership, Management and contribution to Group of Value• Your LinkedIn “Brand”•Event, Award VisibilityEstablishes Trust, Credibility and Connection•Know Who You are Talking To Before You Meet•Client Referrals•Client Testimonials Ensure Customer ConfidenceOngoing Sales•LinkedIn Networking•Status Updates•Valuable Group Contributions•Ask for Reference to Display on Your LI profile
  11. 11. Connect on-Searchforconnection-Advanced Search
  12. 12. Connect onJoin Groups
  13. 13. Converse onStatus updates
  14. 14. Converse on Answers& Questions
  15. 15. Publicize your profile Publicize yourLinkedin profile on your other profiles
  16. 16. ContactConnect with me on LinkedIn Broadway, 11th FloorNY, NY 10036