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JS Media and Agent-cy Online Marketing Capabilities Deck 2019

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JS Media is the holding company for Agent-cy Online Marketing and JS Digital Marketing Education and Training. This is the 2019 capabilities deck of all related Digital Marketing services. These include:
-Branding
-Digital Marketing Strategy
-Personal Branding
-Social Media Marketing
-SEO
-Video Production and Editing
JS Media is an all women team of professional B2B Branding, Marketing and PR professionals. JS Media provides special image and styling programs for female speakers and entrepreneurs.

This capabilities deck includes example client case studies and testimonials. To arrange a consultation, use the Agent-cy booking system at http://agentcy.appointy.com/

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JS Media and Agent-cy Online Marketing Capabilities Deck 2019

  1. 1. A Different Kind Of Digital Digital Strategy How you benefit Managed Digital Marketing Services Education & Training How you benefit Stop guessing around what may work in Website marketing, Search Marketing, Paid Online Media and Social Marketing. An Agent-cy Digital Strategy ensures B2B web marketing success. Our Core Business is Digital Marketing. We have been managing Websites, Search Marketing and Social Media for over 10 years. If you want to see ongoing online B2B lead generation, market share, Online Brand penetration and lack resources, let us get it done for you. Unlike other Digital Marketing agencies we truly believe in educating our clients. We have in-house experts and our own training programs to get your Marketing and Sales teams up to speed in everything from Social Branding to Social Selling to SEO.
  2. 2. JS Media and the Agent-cy Team JS Media is an all female professional Digital Marketing and Communications Team Michelle Hagan Business Manager Thatiani Santos Graphic Designer Jasmine Sandler CEO Clare Johnson Project Manager Sophie Love Social Media Coordinator
  3. 3. Digital Marketing Clients Served
  4. 4. Over 15 Years Web Marketing Strategy Experience Digital Strategist – Has Developed and Delivered Over 100 Online Marketing Plans Web Project Management Expert- has managed thousands of web projects LinkedIn Expert – Author: “Branding & Sales: The LinkedIn Way” Search Marketing Expert – Managed Corporate to Small Business SEO & PPC Programs Founder & CEO of successul web marketing agency (Agent-cy.com) since 2006 Frequent Contributing Writer (search, social, digital strategy): ClickZ, NYEnterprise Report, PRNews, Search Engine Watch, Association of Stategic Marketing Frequent Speaker, Trainer: Assosciation of Strategic Marketing, Online Marketing Institute, Small Business Technology, NYXPO, PRNEWS, SES, Emerge212 About Jasmine Copyright © 2019 Jasmine Sandler Digital Media DIGITAL MARKETING CONSULTING & TRAINING www.jasminesandler.com | @Jasmine_Sandler
  5. 5. What’s Influencing Sales In 2019? ✓ Online search ✓ Social brand influence ✓ Content quality and diversification ✓ Targeted content distribution
  6. 6. What’s Influencing Sales In 2019? 93% of all Buyers use Google to begin their Buying process. Social influences their searches in Google. Requires SEO Strategy, Implementation and Continual Optimization ✓ Website Must be optimized for search and user experience ✓ Off-page ✓ Social signaling
  7. 7. Online Branding How people find you online What they say about you online What they say to others about you online
  8. 8. A Content Marketing Strategy To Support The Buying cycle
  9. 9. SERVICE AREA #1 GO TO MARKET STRATEGY SERVICE COMPONENTS
  10. 10. Service: Digital Marketing Plan • Get a full diagnosis of your current Search, Social , Online Media, Online PR and Website programs. • Receive immediate program recommendations for optimization and engagement. • Find out how and where to engage your audience online. • Gain competitive web marketing insight. • Receive a detailed, manageable content plan. • Have a detailed, step-by-step action plan for driving consistent & qualified online lead generation. Agent-cy has delivered over 100 Comprehensive Digital Marketing Plans to companies to assist their brand development, audience development and sales expansion. $50k Investment to Redefine A CompanyDigital Marketing Program to Drive Efficiency and FullImpact
  11. 11. Service: Social Media Strategy • Companies need a Solid SMM Strategy to gain audience engagement. • Understand your targets’ Social content consumption needs and how to engage. • Gain a detailed, manageable Content Strategy and Plan. • Learn how to use Blogging to drive consistent thought- leadership and market position • Understand your Social Ecosystem. • Understand how Social Branding can impact audience development • Find your optimal channel, frequency, engagement and effort mix in SMM Agent-cy’s SMM Strategy Program enables a long-term plan for online branding and audience growth in Social. $20k Investment to Ensure Company Use of Social media for Business Drives Real Results
  12. 12. Service: SEO Audit & Strategy • Get a detailed review of any Google Panda and Penguin issues and gain immediate resolutions. • SEO Audit reviews 22 points of interference, including: Agent-cy’s SEO Audit & Strategy Service has helped many B2B companies drive consistent Google Page 1 Rank. $10k Investment to Optimize on site experience andplan for ongoing search visibility • Code | Content |Structure • Broken Links| 404s| Sitemap • Back-linking trust ratio • Permeations in Site Development • Gain competitive Search insight and a proper keyword analysis • Understand how Blogging & Original Content plays a role in your SEO long-term program
  13. 13. Service: Content Planning • Development and Delivery of a Plan for Content that will drive thought leadership and target engagement • Analysis and Integration with Company Market Position • Review of Content Types, Plan for Appropriate Content for Web Conversion • Plan for Content Expansion • Ties into effective Social Media • Involves optimization of current or planned SEO Strategy Agent-cy’s SEO Audit & Strategy Service has helped many B2B companies drive consistent Google Page 1 Rank. $10k Investment to Optimize on site experience andplan for ongoing search visibility
  14. 14. Service: Online PR Planning • Step by Step Online PR Plan to meet your Online Branding Objectives • Delivers creative insight into how to leverage your content assets to gain online media attention • Review of current SEO Program and plan for embed into proper Online PR program • Plan for enabling your executive as an Online thought-leader • Analysis and Recommendations of current Social Media Marketing Program as a tie into driving Online Brand Awareness – full Social Plan Agent-cy’s SEO Audit & Strategy Service has helped many B2B companies drive consistent Google Page 1 Rank. 30k Investment to ensure PR works for your business and aligns with Social Media Marketing
  15. 15. SERVICE AREA #2 MANAGED DIGITAL MARKETING SERVICES SERVICE COMPONENTS
  16. 16. Service: SEO Management • Immediate On-Site changes to start rank development. Include appropriate Funnels/Goals/Analytics set up. • Keyword Maintenance and close provisional changes to maintain SEO market position. • All white-hat techniques. • Transparent activity and weekly reporting. • Aggressive programs driven by professionals in SEO , writing for the web and Social Media Managers. Agent-cy’s team are SEO veterans , contributing keys to the industry. Our SEO Management program drives rank and market position SEO results, for both the short and long-term. $30-$50k over 6 months Investment to consistently improve your ranking in Organic Search
  17. 17. Service: SEO Management • Professional Analysis of current campaign and real opportunities deliver immediate insight for qualified lead generation • Google Certified Agency – all team members • Agent-cy Team brings you the best of web banner design, copywriting, analytical insight and SEM management • Use of contextual, targeted placement, retargeting, calling, geo-location included Agent-cy’s PPC Management program drives immediate leads, supports SEO program, delivers campaign insight weekly to your Marketing team $20K+ Investment for fully managed paid campaignsin Display in network retargeting call to lead andmore
  18. 18. Service: Social Media Management • Includes appropriate set up and graphics for all determined channels. • Daily professional SMM management in appropriate channels - drives solid awareness and engagement. • SMM done with SEO in mind for optimal online marketing results. • Agent-cy Content creators can deliver all forms – blogging, video/animation, imagery & Graphics. • SMM service includes all management: E-Mail Marketing, Blog Outreach, Campaigning, Status Updates, Commenting, Content Agent-cy’s SMM Team saves you time, money and drives real business results. Agent-cy delivers ongoing audience development. $15K-$60K Investment over 6 months to Ensure social brand and community development, growth, engagement, social sales effectiveness.
  19. 19. Service: LinkedIn Marketing • Comprehensive Analysis & Recommendations: • LinkedIn Group • LinkedIn Company Page • LinkedIn Showcase Pages • LinkedIn Ads and History • Individual LinkedIn Executive Profiles • Individual LinkedIn Marketing Plans & LinkedIn Executive Profile Development • Ideation of LinkedIn Ad Campaigns • LinkedIn Company Page and Showcase Page Design & Set Up • Group LinkedIn Training – Sales Teams, Marketing Teams, Ops Agent-cy has helped many global executives and teams use LinkedIn as their #1 Sales and Marketing Social Media Tool $5K-$25K Investment to utilize LinkedIn todrive B2B leads and brand visibility.
  20. 20. Service: Facebook Marketing • Comprehensive Analysis & Recommendations • Facebook Page Set Up • Facebook Daily Content • Facebook Insights • Facebook Fan Engagement • Facebook Marketing Plan including Content Planning • Ideation of Quarterly Campaigns • Facebook Marketing Training • Facebook Marketing Management • Facebook Page Design and App set Up • Facebook LP Set Up • Facebook Ad Design & Management • Facebook Daily Community Engagement • Facebook Insights Reporting & Review Agent-cy’s FB program increases fan- building consistently, online brand awareness, drives share ability of content & engages FB fans in all events $5K-$25K Investment to utilize Facebook todrive brand visibility and target engagement overtime.
  21. 21. Service: E-mail Marketing Strategy • Comprehensive Analysis of current program: • Creative • Frequency • Engagement • Audience • Technology • Content Elements • Sharing • Review & Plan for Driving E-Mail Opt-In & Open Rate Increase • Analysis & Pairing of E-Mail Program with other Member/Subscriber Programs • Delivery of Full E-Mail Marketing Plan & Specific Guidelines Agent-cy’s FB program increases fan- building consistently, online brand awareness, drives share ability of content & engages FB fans in all events $5K-$25K Investment to utilize Facebook todrive brand visibility and target engagement overtime.
  22. 22. Service: Web Design • Professional Web Design includes comprehensive: • User Profiling • User Path Diagrams • Creative Branding Review • Design Proficiencies in B2B, Corporate, Institutional, Healthcare, Social Media, Ecommerce • Professional web design with (3) revisions on all pages • Development Team: Custom, Corporate; Magento; WP; Drupal; Joomla • Total QOS through 5-step process Agent-cy’s Web Design Services are Professional, intended for custom corporate sites requiring strong Branding and ensured user engagement. $10K-$100K Investment to ensure website meetsbrand guidelines, drives best user experience and is scaleable.
  23. 23. Service: Website Conversion • Page by page and full site analysis to recommend the best user experience. • Starts with detailed business • Recommendations on web copy, layout & design, content elements based on U/X best practices and user review. • Aid in defining users by types and needs to create optimal paths. • Optimize user funnels towards • Run and manage A/B tests on all prominent Landing Pages. Agent-cy’s CRO Program helps B2B sites reduce Bounce Rates, drive more time on page & drive total conversion. $10k-$20k Investment to ensure website conversion is optimal
  24. 24. Service: Graphic Design • We have Branding professionals design corporate look and feel. Your identity is crucial to target perception of a credible brand • Professionally Designed images support a strong Online Branding Program: • Info graphics Design • Presentation Design • Online Ad Design • Web Banner Design • Graphical Images for Article support • Computer Graphics Agent-cy’s Graphic Design team supports our clients Online Branding goals • We have Branding professionals design corporate look and feel. Your identity is crucial to target perception of a credible brand • Professionally Designed images support a strong Online Branding Program: • Info graphics Design • Presentation Design • Online Ad Design • Web Banner Design • Graphical Images for Article support • Computer Graphics • Proper Graphics are Crucial to Social Media Engagement and Community Development $5K-100K Investment of ongoing brand graphics tosupport engagement and promotions
  25. 25. Service: IOS & App Development Agent-cy’s Tech & Development teams have led App strategy and development for the most discerning organizations. • On sites, Responsive Design Mobile- Friendly Design development with user in mind • Internal Application development useful for driving operational efficiencies • Sales & Marketing Internal , IOS and Android Apps extend communications and improve sales processes with remote sales personnel • Business Apps to Public/Member/Customer IOS and Android friendly Apps can help to retain customers and deliver added value $50K-$200K Investment used to drive product interaction, monetization
  26. 26. Service: Custom Illustration Agent-cy’s In house Professional Illustrator has helped Agent-cy individual executives stand out online to drive better engagement. . • Custom Illustrations can be used to drive brand position and target engagement • Professionally Designed images support a strong Online Branding Program: • Ad Illustration • Storyboard Design • Custom Illustrated Web Banners • Custom Illustrated Web Icons • Custom Illustrated Graphics to support Blog Posts , Online Ads and Articles • E-book covers • Caricatures • Pro Custom Illustration provides unique opportunities for original content strength $5K-$25K Investment to create unique brandengagement
  27. 27. Service: Motion Graphics Agent-cy’s In house Motion Graphics Pro works from our Illustrators Storyboard creates from a design & marketing standpoint to drive target engagement for B2B clientele. . • Storytelling with animation sells • Can be used to drive an online • Can be used to build anticipation • Can be used to highlight a process • Our Motion Graphics process • is comprehensive: $5K-$25K Investment tp deliver compelling engagingbrand story
  28. 28. Service: Video Services Agent-cy’s Online Video Team has created hundreds of corporate videos and has capabilities in scripting, HD work, on location and moving videos. Pro Online Videos from Agent-cy can take your company to the next level online. • Storytelling with animation sells • Use of professional video with high-quality cameras to bring company and organizational environment to life • Quality of video becoming more important in proper Content Marketing • Executive Branding requires proper online video capture and scripting • Video supports driving: • Investments • Qualified Leads • Engagement • Sharing/Viral Activities $10K-$100K Investment toenable video to sell yourbrand, products and services
  29. 29. SERVICE AREA #3 ONLINE BRAND REPRESENTATION & PROTECTION SERVICE COMPONENTS
  30. 30. Service: SOCIAL BRANDING FOR EXECUTIVES • Personal Brand Plan and Strategy • Personally Branded Content Planning & Delivery • Brand Execution & Management: • Blogging • Social Media Management • Speaking, Interviewing & Media Training • Online PR & Events • Promotions • Channel Design & Management • Website • Social Channels $10K-$100K Investment . MULTIPLE PACKAGES AVAILABLE. SEPARATE DECK.
  31. 31. Service: Online PR Agent-cy’s Online Video Team has created hundreds of corporate videos and has capabilities in scripting, HD work, on location and moving videos. Pro Online Videos from Agent-cy can take your company to the next level online. • Social Media Channel Development and daily management. • Channel Updates, Commenting. • Targeted Blogger Outreach and management. • Content Development and Distribution, including Multi- media Press Releases, Online Videos, Webcasts. Podcasts, Interviews, Articles, Blogging & Graphics • Targeted outreach to reporters via Social, E-Mail, Phone and reporting. • Get Your Online Brand discovered faster and with real credibility for leads and sales. $120K over 6 month Investment to own your spacein social and Online PR
  32. 32. SERVICE AREA #4 DIGITAL MARKETING TRAINING SERVICE COMPONENTS
  33. 33. Digital Marketing Strategy Training Intended for Senior-Level Marketing Teams & Large Marketing Association Member Teams • Uncover the key aspects to an effective Digital Marketing Strategy • Review How Your Market Position & Audience Aligns with Proactive Digital Marketing • Gain Insight on Key Metrics for Driving Ongoing Measured Digital Results • See Examples of Digital Blueprints that have propelled Online Brand Success • See How A Nurtured Digital Ecosystem Drives Qualified Lead Generation • Learn the Tools, Tactics, Channels & Resources that Matter $10K+ Investment to train your internal marketing andsales teams on how to build and deliver on an effectivedigital strategy
  34. 34. SEO Training Intended for Corporate Marketing Teams & Large Marketing Association Member Teams • Discover the 5 Key Components of Organic Search Rank • Learn How to Analyze and Optimize your corporate website • Understand how to leverage Social Media Marketing for Better SEO Results • Learn the Keys to Creating a Market Driving Content Marketing Strategy to Support Organic Search • Understand the tools to measure Search effectiveness • Get Your Online Brand discovered faster and with real credibility for leads and sales. $10K+ Investment to train your marketing and salespeople how to improve seo visibility of company and content
  35. 35. Social Media Strategy Training Intended for Corporate Marketing Teams & Large Marketing Association Member Teams • Learn How to Choose Appropriate Social Channels • Understand the Keys for Building a Powerful Social Brand • Learn to Create a Social Strategy to Drive Branding and Social Selling Success • Understand How the Social Channels Differ • Learn to Find Your Target In • Gain Practical Tips for Social • Target Engagement $10K+ Investment to help your Marketing team createand execute a proper SMM strategy
  36. 36. LinkedIn Sales & Marketing Training Intended for Corporate Marketing Teams & Large Marketing Association Member Teams • Learn How to Use LinkedIn as a B2B Sales Tool • Get a Deep Review of all Functions of LinkedIn from Organic to Paid Targeted Marketing Opportunities • Find the Keys for Developing Thought-Leadership on LinkedIn • Improve and Enhance Your LinkedIn Profile for Target Engagement • Learn how to Drive LinkedIn • Understand How to Network to Drive Qualified Leads $10K+ Investment to utilize LinkedIn for Sales.SEPARATE DECK AND PROGRAMS AVAILABLE
  37. 37. AGENT-CY B2B CLIENT CASE STUDIES
  38. 38. Case Study: ACA - Payroll Distribution Challenges • Poor website User Experience • Little knowledge of online audience behaviors • Need for secure process of delivering partner documentation • Limited Traffic Solution • U/X • Conversion Optimization • Website Redesign management • SEO Strategy & On-Site • Web Copy Editing • Guided Online Focus Groups • Functional Plan Results • Primary and Secondary audience delivered optimal User Experience • Conversion Increase *5 • Marketing Team made more efficient “Jasmine is one of the best digital marketing professionals in the business. Jasmine and her Agent-cy team consistently met and exceeded our expectations in our website redesign. Jasmine is exceptionally knowledgeable and creative. In addition, all of her deliverables were completed on time and within budget. Moreover, Jasmine is the consummate professional whose expertise is only surpassed by her first-class demeanor.." -Mark Benson CMO
  39. 39. Case Study: Intercall - Fortune 100 B2B Telecom Challenges • Need to prove to Parent (West) Online sales of audio and video conferencing • No clear understanding of SMB online market • No unified social voice • 10 Disparate Divisions with no Social guidelines, governance or behavior Solution • B2B Social Media Strategy • Content Planning • Unified Messaging Results • Key Stakeholders from Sales & Marketing working together towards a common SMM goal • Intercall SMM Manager utilizing blueprint for success • SMB Market definitions for optimized Sales outreach “Jasmine and her team are passionate about social media, its business value and best practices. Jasmine takes the time to understand your business and goals, maps your unique landscape and delivers outcomes that IMPACT SUCCESS. She is all about engagement, involvement and results. She made every meeting and dollar count and I can’t recommend her & Agent-cy more highly.” -Cambria Vacarro, Brand Manager, Intercall
  40. 40. Case Study: B2B Software Manufacturer Challenges • Ineffective Online Marketing Program • Marketing Team not working together • Poor Website User Experience • Low E-Mail Open Rates • No Social Following • Company Branding almost none Solution • Strategic plan and marketing action • E-Mail Marketing Strategy • SEO Strategy & On-site work • Web Site Redesign • LinkedIn Marketing & Training • B2B Social Media Strategy Results • Landed Nestle client during our program • New Site launched – all traffic up • Open rates up to 25% • LinkedIn Leads Daily for CEO • Google Top Rank 2 main keywords “Jasmine and her team at Agent-cy completely turned around Interactive Edge. As a result of their work, we now have a strong online brand and consistent leads." Zel Bianco. zbianco@interactiveedge.com
  41. 41. Case Study: IvanExpert - I.T. CONSULTING Challenges • Need to reach business clients • Little understanding of opportunities to gain market share for MAC consulting business • No understanding of direct nor indirect online competition • Confused brand identity : consultants or technicians? • Frustrated with inefficient online marketing efforts Solution • Strategic plan and marketing action • SEO Audit & Management • Online PR Results • Growth of business clientele 25% • Regular guest contributor placement at eweek.com – high CTO readership • Traffic spikes 50-85% "I have been working with Jasmine and Agent-cy for a number of months on marketing for IvanExpert Consulting. She analyzed our website and suggested key changes, she improved our SEO traffic, she got our Senior Technology Expert a monthly article at eWEEK.com. In sum, Jasmine knows the ins and outs of marketing, especially online marketing." IvanExpert Consulting.
  42. 42. Case Study: Spark - PHARMA CONSULTING Challenges • Need to reach business clients • The Spark executive team came to Agent-cy for Digital Marketing expertise in support of their clients as well as to gain social brand thought-leadership for its own lead partner. Solution • Website UX • Website Design • Online User Testing Services • SEO Client Strategy • Ongoing Social Branding Work Results • Re-growth of an online product. • Spark’s Managing Partner has gained interviews in online industry media and become a contributing writer to key online business publications. • Gained influencer status as a Speaker in the female executive category, earning her presentation work around the globe. “Jasmine and her team at Agent-cy are amazing digital experts. In her Social Branding work, Jasmine provides every tool at her disposable regarding the effectiveness of your website and current programs, Jasmine communicates in a clear, concise and strategic way. I have already recommended her to clients and colleagues. She is a winner! Rachel Braun Scherl, Managing Partner
  43. 43. AGENT-CY TRAINING TESTIMONIALS
  44. 44. JS Media LA / Agent-cy 9663 Santa Monica Blvd, #1291 Beverly Hills, CA, 90210 (310) 775-2684 jasmine@jasminesandler.com JS Media NYC / Agent-cy 1460 Broadway, 4th Floor NY, NY 10036 (347) 527-5100 jasmine@jasminesandler.com Contact

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