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Como usar seu networking para abastecer o funil de vendas

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Você utiliza o networking para alimentar seu funil de vendas? Nós preparamos algumas dicas úteis para que isso dê certo
Se você é daquele tipo de pessoa que volta de eventos de networking com o bolso cheio de cartões de visita, mas não faz a mínima ideia do que fazer com eles, você precisa repensar a sua maneira de fazer networking.
Embora seja bom fazer amigos e conhecer pessoas, você precisa conhecer as pessoas certas que possam comprar de você para fazer seu negócio crescer.
Se você conseguir durante um evento de networking 1 ou 2 cartões de prospects reais, estará melhor servido do que ter uma gaveta cheia de empresas que não fazem parte do seu público.

Published in: Sales
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Como usar seu networking para abastecer o funil de vendas

  1. 1. www.agendor.com.br
  2. 2. Você utiliza o networking para alimentar seu funil de vendas? Nós preparamos algumas dicas úteis para que isso dê certo.
  3. 3. www.agendor.com.br
  4. 4. Se você é daquele tipo de pessoa que volta de eventos de networking com o bolso cheio de cartões, mas não sabe o que fazer com eles, precisa repensar sua postura. Se você conseguir durante um evento 1 ou 2 cartões de prospects reais, estará melhor servido do que ter uma gaveta cheia de cartões inúteis.
  5. 5. www.agendor.com.br A importância do networking para aumentar suas vendas
  6. 6. O networking é importante para as vendas, independente do que você vende. Na maioria das vezes, é preciso estabelecer relações comerciais que forneçam a oportunidade de conhecer outras pessoas e expandir a sua lista de contatos.
  7. 7. www.agendor.com.br Como tirar o melhor do networking
  8. 8. O primeiro passo para alimentar seu funil de vendas com o networking é selecionar o grupo, as pessoas e o evento certo para participar. Você precisa escolher sempre lugares e pessoas que façam parte do mercado que você quer atender. Aqui está como você deveria fazer o networking.
  9. 9. www.agendor.com.br 1. Determine os 10 contatos que você quer/precisa conhecer
  10. 10. Antes de incluir um evento em sua agenda, considere a sua estratégia. Quem são as 10 pessoas que você realmente precisa conhecer? O mais importante é ter certeza que você está pensando sobre o valor que pode oferecer para criar uma conexão de qualidade que valha a pena para as outras pessoas.
  11. 11. www.agendor.com.br 2. Descubra como encontrá-los
  12. 12. Agora que você identificou os principais contatos, precisa descobrir onde vai encontrar e interagir com eles. Você deve olhar para a lista de participantes dos eventos ou feiras de negócios, ver quem estará lá e fazer uma lista mental de para quem você quer ser apresentado.
  13. 13. www.agendor.com.br 3. Prepare-se para satisfazer seus prospects
  14. 14. Quando você tem uma oportunidade de conhecer seus prospects, não utilize o seu discurso normal. Faça apenas uma conexão. O que é importante para as pessoas? O que você pode oferecer que vai fazer a sua vida melhor? Faça o dever de casa para aprender o máximo possível sobre as pessoas.
  15. 15. www.agendor.com.br 4. Tenha uma grande conversa
  16. 16. Garanta que as pessoas falem de si mesmos, enquanto você ouve atentamente, orientando a conversa por suas perguntas, não suas explicações. Você pode falar sobre qualquer coisa, mas certifique-se de que é uma conversa profissional e atraente para o seu prospect.
  17. 17. www.agendor.com.br O que fazer depois?
  18. 18. Agora que você já se conectou com as pessoas certas, precisa investir tempo para utilizar esses prospects para alimentar o seu funil de vendas. No dia posterior ao evento, você precisa colocar seus contatos para abastecer o seu funil de vendas. Aqui estão algumas ações úteis que você deveria fazer.
  19. 19. www.agendor.com.br Mande um e-mail de agradecimento e acompanhamento aos seus prospects 1
  20. 20. www.agendor.com.br Inclua todos os contatos no seu CRM e cadastre alertas para um segundo contato. 2
  21. 21. www.agendor.com.br Após o contato, prepare um formulário de qualificação. 3
  22. 22. www.agendor.com.br Após a qualificação dê sequência ao processo de vendas fazendo um follow-up impecável. 4
  23. 23. www.agendor.com.br Se o seu contato não é um prospect, não desista. Enxergue nele uma fonte de indicações. 5
  24. 24. www.agendor.com.br Utilize o CRM para manter os leads quentes.6
  25. 25. www.agendor.com.br Leve os contatos até o final do funil de vendas.7
  26. 26. www.agendor.com.br Continue seguindo com seus contatos
  27. 27. O networking é um relacionamento como qualquer outro. Você quer manter os seus contatos quentes, para que possam ser convertidos em oportunidades, mas não quer irritá-los. Se você manter o seu plano de jogo, atualizar suas listas de contatos e os eventos, você sempre terá pessoas interessantes e para se conectar.
  28. 28. Gostou da apresentação? Compartilhe e espalhe a ideia! + conteúdo em: agendor.com.br/blog

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