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Como escrever um e-mail de vendas matador

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Quantas portas você já abriu com um e-mail de vendas? Pode ser que você esteja fazendo as coisas do jeito errado. Aqui estão algumas dicas

Os clientes são mais propensos a responder e-mails curtos e doces que vão direto ao ponto.

Nós não queremos e-mails com assuntos que dão voltas e percam o nosso tempo. Nós queremos saber o que essas pessoas/empresas têm pra agregar à nossa empresa e, saber porque deveríamos cogitar seus produtos.

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Como escrever um e-mail de vendas matador

  1. 1. www.agendor.com.br
  2. 2. Quantas portas você já abriu com um e- mail de vendas? Pode ser que você esteja fazendo as coisas do jeito errado. Aqui estão algumas dicas.
  3. 3. www.agendor.com.br
  4. 4. Os clientes são mais propensos a responder e-mails curtos que vão direto ao ponto. A maioria dos e-mails de vendas têm uma taxa de resposta de cerca de 1%. Mas, vamos mudar esse cenário. Vamos explicar algumas dicas de e-mails que podem aumentar as suas taxas de respostas.
  5. 5. www.agendor.com.br A abertura 1
  6. 6. Isso é o que o destinatário vê na caixa de entrada. Trata-se do assunto e as primeiras 20 ou mais palavras do e-mail. Se a abertura é intrigante, o e-mail é aberto; se a abertura é chata, o e-mail é ignorado ou excluído.
  7. 7. www.agendor.com.br O benefício 2
  8. 8. Esse é o recheio do e-mail. Isso explica por que o cliente deve estar interessado no que você tem a oferecer. Se o benefício é claro e compreensível, o e-mail é lido; se o benefício é obscuro ou complicado, o receptor ignora.
  9. 9. www.agendor.com.br O fechamento 3
  10. 10. Este é o lugar onde você diz ao destinatário o que fazer a seguir (ou seja, o apelo à ação), juntamente com suas informações de contato. Se o fechamento é simples e fácil, você receberá uma resposta. Se for complicado e sufocante, não receberá resposta.
  11. 11. www.agendor.com.br Um e-mail de vendas típico
  12. 12. O exemplo a seguir é baseado em um e-mail real. Os destinatários são pessoas que organizam feiras e conferências.
  13. 13. Só para você saber, o e-mail acima é, antes de mais nada, melhor que a média. É relativamente livre de bobagens e descreve um conceito de produto interessante. No entanto, é pouco provável que esse e- mail seja aberto, porque é isso que o destinatário vê na caixa de entrada (a abertura).
  14. 14. Isso é chato. E por que o destinatário se preocuparia com um e-mail como esse? As únicas chances para esse e-mail é que ele seja excluído. Mas vamos supor que o destinatário abra o e-mail. Nesse ponto, ele vai se deparar com 2 parágrafos extensos de texto (o benefício).
  15. 15. www.agendor.com.br
  16. 16. Se você ler os 2 parágrafos com cuidado, é muito claro o que está sendo oferecido. A maioria das pessoas não vão cometer esse esforço. As pessoas vão passar batidas sobre o que a sua empresa faz, e em seguida, vão apagar o e-mail.
  17. 17. www.agendor.com.br
  18. 18. No entanto, digamos que você leia o e- mail e entenda o benefício. Nesse ponto, ele é confrontado com milhares de coisas a fazer (o fechamento). São muitas chamadas à ação. O destinatário deveria acessar um site, ligar, escrever uma carta? Ou todas as anteriores?
  19. 19. www.agendor.com.br Como escrever um e- mail de vendas certo
  20. 20. Existe uma grande probabilidade de que seu e-mail seja lido e compreendido porque o benefício é simples. Finalmente, este e-mail é mais provável de conseguir uma resposta, porque a chamada à ação (uma “resposta a este e- mail” implícita) é simples e fácil de executar.
  21. 21. www.agendor.com.br Isso é tudo que seu e-mail precisa ter
  22. 22. Para resumir, os e-mails de vendas matadores são curtos e simples Eles contam com uma abertura intrigante, um benefício que o cliente pode entender facilmente e um fechamento que tenha uma chamada para ação de fácil entendimento.
  23. 23. Gostou da apresentação? Compartilhe e espalhe a ideia! + conteúdo em: agendor.com.br/blog

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