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While traffic is important for online success, all actions that your online visitors may take are even more important as they move them closer to becoming a customer
Unfortunately, this is not an easy task and conversion – i.e. The ability to convert visitors into sales – is usually far fewer than you imagined even if you got a lot of traffic.
Lack of engaging contents, unclear call-to-actions, or complicated navigation are some of the reasons why your website doesn’t convert as you would like to.
However, generating visitor actions depends largely also on what conversion tools you choose to implement, and what you have in mind by using it.
This document will help you to choose conversion tools that best fit your strategy in order to improve your website or marketing campaign performance and ultimately increase your conversion rate.