BITB -- Key Terms and Tools


Published on

Bret Giles and Lacey Brown's presentation at agencyside's "Back in the Black" account team training.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Discuss a few key terms, such as CAPTCHA: A challenge-response frequently used on website forms to ensure that the response is not being completed by a computer. Near field communication: Near-Field Communication enables a mobile phone to act like a digital wallet – allowing consumers to pay without ever making contact or swiping a credit card. This technology also enables phones to act as a transportation smart card and interact with Smart Objects or “infotags”. These tags can be scanned by the mobile phones to retrieve more information. For instance, a home for sale sign can include an infotag that can be scanned to pull up additional specs and photos of the home onto the consumer’s mobile phone. HTML 5 - a coding language that allows developers greater flexibility to easily incorporate multimedia and image-based content without necessarily having to rely on special plugins. More flexibility and less chances of sites breaking. Better for designers: allows easier gradients, rounded corners, font face and allows a continued migration away from Flash. Any concepts or terms we need to spend more time on?
  • Discuss a few key tools. Refer to page 57 in the back of the workbooks for the list of tools. Ideation Software – such as UserVoice. We didn’t talk a lot about this, so we wanted to make sure we covered it now. Josh mentioned it in his presentation on social media marketing – Starbucks leveraged UserVoice to poll their customers on “” People went on there and suggested ideas, voted on them and then SB responded to let them know if those ideas were under consideration and if so, when they’d be implemented. For example, HootSuite can be used for teams to manage Twitter accounts by sharing tasks, tracking, monitoring mentions. MailChimp is an email provider (who we use) – nice reporting and customization. Radian6 is used for social media monitoring and engagement. Sender Score can be used to determine your client’s email trustworthiness. Any tools we need to further explain?
  • CORRECT ANSWER: D All of the Above
  • C) Atlas
  • BITB -- Key Terms and Tools

    1. 1. Key Terms, Tools and 10 Things you must do
    2. 2. Glossary of Terms <ul><li>Refer to pages 43 – 46 for key digital marketing terms </li></ul><ul><li>Any questions? </li></ul>
    3. 3. Tools <ul><li>Refer to Appendix A on page 57 </li></ul><ul><li>Any questions? </li></ul>
    4. 4. Review Survey Results: Poll Everywhere
    5. 6. Content Marketing vs. Content Strategy <ul><li>Which most closely refers to the creation, management and governance of content on-site ? </li></ul><ul><ul><li>A) Content Marketing </li></ul></ul><ul><ul><li>B) Content Strategy </li></ul></ul>
    6. 7. Display Advertising <ul><li>Which type of ad appears while you are waiting on the desired page or action to load? </li></ul><ul><ul><li>A) Interstitial </li></ul></ul><ul><ul><li>B) Flash </li></ul></ul><ul><ul><li>C) Pop-up </li></ul></ul>
    7. 8. Dayparting <ul><li>As it pertains to Dayparting, which of the following is true? </li></ul><ul><ul><li>A) You can conserve a small budget </li></ul></ul><ul><ul><li>B) You are able to set times / hours / intervals to elicit the best response </li></ul></ul><ul><ul><li>C) It’s something you can manage on Google AdWords </li></ul></ul><ul><ul><li>D) All of the above </li></ul></ul>
    8. 9. Location Based Marketing <ul><li>Which of the following is NOT a LBS tool? </li></ul><ul><li>A) Gowalla </li></ul><ul><li>B) Yelp </li></ul><ul><li>C) Atlas </li></ul><ul><li>D) Foursquare </li></ul>
    9. 10. FunctionFox <ul><li>FunctionFox offers simple ____________ tracking and ___________ management. </li></ul>
    10. 11. The 10 things you should absolutely , positively invest in this year
    11. 12. <ul><li>#10 </li></ul>
    12. 13. Hold an Expert Series Event.
    13. 14. <ul><li>#9 </li></ul>
    14. 15. Become a Publisher / Think like a Publisher.
    15. 16. <ul><li>#8 </li></ul>
    16. 17. Change your Pricing Strategy: Get off of % of Media Growth.
    17. 18. <ul><li>#7 </li></ul>
    18. 19. Monetize Facebook.
    19. 20. <ul><li>#6 </li></ul>
    20. 21. Test Real-Time Bidding for a Display Client.
    21. 22. <ul><li>#5 </li></ul>
    22. 23. Make your Site Mobile-Ready / Tablet Friendly.
    23. 24. <ul><li>#4 </li></ul>
    24. 25. Identify a Staff Member to “Re-Create” their Role
    25. 26. <ul><li>#3 </li></ul>
    26. 27. Read up on: Near-Field Communication, Screen Convergence, HTML5… They’re Coming! <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    27. 28. <ul><li>#2 </li></ul>
    28. 29. Decide on 1 thing you will absolutely do within 30 days as a result of attending BITB. <ul><li>Fill in your letter and self-address your envelope. agencyside will mail this to you in 30 days to hold you accountable! </li></ul>
    29. 30. <ul><li>#1 </li></ul>
    30. 31. Attend an agencyside class & sign up for BOLO 2011
    31. 32. Thank You <ul><li>Please take a few moments to complete a couple of surveys. </li></ul><ul><li>Agency Compensation Study </li></ul><ul><li>Our contact information can be found on page 56 of the workbook. </li></ul>